Amazing Media and Apartments.com Open Online Advertising Doors for Small to Medium-Size Businesses.Business Editors, High Tech Writers FAIRFAX, Va.--(BUSINESS WIRE)--April 9, 2002 Deal Leverages Geotargeting Capabilities and High-powered Web Site Affiliations to Create Unparalleled Ad Resource Amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. Media has expanded the advertising options available to small to medium-sized businesses (SMB's) once again through a partnership with Apartments.com (http://www.apartments.com), a national online apartment resource. Apartments.com has licensed Amazing Media's AdVariant technology, enabling SMB's to create their own ads and target them at potential customers via geographical area. The deal combines the strength of AdVariant technology with Apartments.com's ability to offer highly-customizable searches and superior visual aids visual aids Noun, pl objects to be looked at that help the viewer to understand or remember something , as well as the company's affiliations with over 150 of the top newspaper sites on the Web, to create an unparalleled advertising resource for SMB's. Through AdVariant, SMB's are able to use a step-by-step process to develop their own highly-creative banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. or rich media campaigns. These campaigns can be preset preset Cardiac pacing A parameter of a pacemaker that is programmed permanently when manufactured to appear to Apartments.com users seeking information about apartments in specific cities, thereby enabling SMB's to promote products and services to customers within geographic areas that are important to a business's sales. For example, an SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. located in Washington, D.C. can target advertisements directly to individuals searching for apartments within the D.C. area. Furthermore, all transactions, including payment, are handled directly by Amazing Media, allowing Apartments.com's sales team to continue to focus on larger media buys. High-powered Affiliations Drive Traffic, Increase Potential for SMB Advertisers Amazing Media and Apartments.com will also leverage Apartments.com's affiliations with over 150 newspapers across the country, including The Washington Post, USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. and Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). . The Web sites of these papers provide both links to Apartments.com and information on apartment listings, serving to drive leads to Apartments.com advertisers. Apartments.com also distributes content through several prominent search engines, including Lycos.com, iWon, The Excite Network, and others. Each affiliation serves to strengthen Apartments.com's user base, thereby broadening advertising potential for SMB's. "Apartments.com is one of the foremost destinations on the Internet for people seeking apartments in cities and towns across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . With AdVariant, we are now able to give SMB's a tool that allows them to promote their services directly to these people, right in the areas where they live," said Robin Goodman, director of e-commerce, Apartments.com. "Not only does it provide us with a means to offer added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
"Since its creation, AdVariant has proven to be a highly-effective tool for SMB's wishing to promote their products and services to people who are most likely to buy them - those that live and shop in the areas where they sell," explained Todd Schmidt, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Amazing Media. "The fact that Apartments.com, one of the most trusted names in the online real estate industry, has chosen AdVariant to augment its current ad services testifies to the fact that Amazing Media's software is successful in creating additional revenue through SMB advertising." About Amazing Media: Founded in 1998, Amazing Media is the provider of AdVariant - an online advertising system that enables Web properties to profitably serve small-medium businesses (SMB's), local and non-traditional online advertisers. AdVariant is completely automated allowing sales forces to focus on larger media buys, while generating incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. high margin revenues. Currently, AdVariant is in use at leading web sites including Apartments.com, eBay, The Excite Network, iWon, and weather.com. For more information, please visit www.amazingmedia.com. |
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