Amazing Media Predicts a Storm of Online Advertising Business for Intellicast.com.Business Editors/High Tech Writers FAIRFAX, Va., & BILLERICA, Mass.--(BUSINESS WIRE)--Feb. 19, 2002 Highly Trafficked Weather Site Now Offers Local Businesses a Turnkey Advertising Solution Through Amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. Media's AdVariant Intellicast.com, the weather Web site for people with active lives and sister company of weather.com, the Web site of The Weather Channel(R), has licensed Amazing Media's AdVariant, providing small to medium-size businesses (SMB's) with the opportunity to launch effective online ad campaigns targeted at the site's millions of affluent visitors. As an extension of the highly successful relationship between Amazing Media and weather.com, AdVariant, the easy-to-use online advertising tool, will now be deployed throughout Intellicast.com's network of 250,000 pages of detailed weather information. In addition to weather.com, AdVariant is currently deployed at 14 of the top 100 sites on the Web including iWon, Excite, eBay, San Francisco Chronicle The San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper grew along with San Francisco to become the largest circulation newspaper on the West Coast of the , and NetZero. AdVariant will provide unparalleled online advertising capabilities for SMB's by combining AdVariant's ease-of-use with Intellicast.com's highly-targeted and extensive geographic and demographic customer information. Looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the latest reports on sun, surf and snow, Intellicast.com users tend to have a lot of disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also (28% earn $100,000+/year), are between the key 18 - 24-year-old demographic, and live their sporting lives depending on the weather. As it provides them with information on weather that could affect their favorite outdoor activities, Intellicast.com collects important data that users provide, including locations that interest them and how much they earn. Using this information in conjunction with AdVariant, which allows for the creation of professional-looking rich media ads in only minutes, advertisers can quickly develop the most effective and targeted campaigns possible. "With AdVariant, Intellicast.com is offering a very effective advertising opportunity for SMB's," states Paul Iaffaldano, chief revenue officer for weather.com. "Our millions of users tend to travel to many different locations and possess considerable spending power The power of legislatures to tax and spend. Spending power is conferred to state and federal legislatures through their constitution. Judicial Review of legislative spending varies from state to state, but the law of federal spending informs courts in all states. , creating the perfect target audience for SMB's who want to target based on location to a very desirable demographic. weather.com advertisers using AdVariant averaged a click-through rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed of .49% - well above the industry average of .1-.3%. We hope to see these same incredible results on Intellicast.com." "Amazing Media is extremely excited to extend our current relationship with weather.com by teaming up with Intellicast.com," states Todd Schmidt, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Amazing Media. "Comprehensive sites like Intellicast.com provide users the geo-targeting capabilities advertising programs need in order to reach their targeted audience. AdVariant is empowering SMB's by enhancing their current marketing programs with the ease of online advertising and allowing them to reach their audience." To begin advertising on Intellicast.com today, please visit http://intellicast.advariant.com. About Amazing Media Founded in 1998, Amazing Media is the provider of AdVariant--an online advertising system that enables Web properties to profitably serve small-medium (SMB's), local and non-traditional online advertisers. AdVariant is completely automated allowing sales forces to focus on larger media buys, while generating incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. high margin revenues. Currently, AdVariant is in use at leading web sites including eBay, Excite, SF Chronicle, weather.com, iWon, and NetZero. Based in Fairfax, VA, privately-held Amazing Media is funded by venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Draper Atlantic and Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. . For more information on Amazing Media, please visit www.amazingmedia.com. About Intellicast.com: Intellicast.com is Weather Services International's premier online weather site for travelers and outdoor recreation enthusiasts, including skiers, golfers, sailors and boaters. The award-winning site, ranked among the top 50 for user loyalty, attracts millions of visitors per month to consult the lifestyle weather information, animated radar and satellite images. This data is updated 24 hours a day, seven days a week by WSI See wafer scale integration. meteorologists Atmospheric scientists
About weather.com: For more information about weather.com, the Web site of The Weather Channel, click here: http://www.weather.com/aboutus/marketing/press/internet |
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