Amazing Media Nets $12 Million in Round Led by Draper Fisher Jurvetson; Fairfax, Va. Start-up Brings Effective, Affordable Internet Advertising to Small Businesses Via New Technology.

Business Editors/Hi-Tech Writers

FAIRFAX, Va.--(BUSINESS WIRE)--March 17, 2000

Amazing Media, Inc. (http://www.amazingmedia.com) announced the completion of a $12 million second round of institutional financing led by Draper Fisher Jurvetson.

Draper Atlantic, a Draper Fisher Jurvetson affiliate fund headquartered in Reston, Virginia, led the first venture round in Amazing Media. Draper Atlantic also participated in the latest financing round.

Amazing Media is the developer of proprietary web marketing and advertising technology that makes it possible for companies with small marketing budgets to create and schedule free, TransActive Ads(TM) on the Internet -- a solution for companies that would otherwise lack the time and money to conduct effective web ad campaigns.

"The proceeds from this financing will allow Amazing Media to make online ad campaigns much easier and more affordable than they are today," said David Geller, co-founder and CEO of Amazing Media. "We are continuing to build the corporate infrastructure that will support the aggressive growth we've achieved this year. We will accelerate our penetration of the Internet's small business market while capitalizing on the strategic relationships we have established with major players."

"We are thrilled to work with Amazing Media," said Raj Atluru of Draper Fisher Jurvetson. "They are a leader in the one-to-one ad space for local advertising."

"Amazing Media is a big idea and a huge opportunity for Draper Atlantic and Draper Fisher Jurvetson," said John Backus, Managing Partner of Draper Atlantic, Reston, Va. "This follow-on round is a testament to Amazing Media's ability to build a next generation system that will easily reach throughout the small business food chain."

How the Amazing Media System(TM)Works:

Amazing Media's online application walks advertisers through the free ad design and campaign scheduling process. Using pre-made templates and point-and-click technology, advertisers can:

-- create fully functional TransActive Ads(TM) in minutes;

-- connect to the target audience they wish to reach;

-- collect the responses and generate sales leads.

Amazing Media licenses its infrastructure to large B2B and B2C web sites and maintains a 7,000-affiliate network of sites serving small business advertisers.

TransActive Ads are gaining in popularity because they allow advertisers to complete transactions right inside the ad, instead of taking users away from the original web site. A pop-up TransActive Window(TM) allows advertisers to provide information and enables consumers to:

-- Bid on auctions

-- Browse through merchandise

-- Buy products and services

Near real-time results reporting is available to advertisers 24 hours a day, seven days a week.

The story behind the financing

Last year, Tim Draper was the keynote speaker at the Northern Virginia Technology Council's Spring Banquet and, through Draper Atlantic, committed to first-round financing of Amazing Media on the spot. At the time, the financing broke new ground in several ways:

-- Investors came from both "West" and "East" -- Silicon Valley

and Mid-Atlantic.

-- The financing was the first investment for Draper Atlantic LP.

-- The financing was the first outside investment accepted by

Amazing Media, Inc.

About Amazing Media, Inc. (http://www.amazingmedia.com)

Founded in 1998, Amazing Media is a Fairfax, Va.-based, Internet company that is changing the face of the advertising industry with its next-generation direct marketing and online advertising solutions.

Its proprietary technology, the Amazing Media System(TM), offers a patent-pending end-to-end solution to advertisers of all sizes who wish to create, serve, edit, and track powerful, feature-rich, TransActive Ads(TM) easily and at minimal cost. Amazing Media is backed by institutional investors, including Draper Atlantic and Draper Fisher Jurvetson.

Raj Atluru of Draper Fisher Jurvetson and John Backus of Draper Atlantic are members of Amazing Media's board.

Safe Harbor Statement: This release may contain forward-looking statements that may involve risks and uncertainties, and actual results and outcomes may differ materially from those discussed.