Amazing Innovations' Back Sling Provides Lumbar Support in the Office, Car or Wheelchair.

SAN FRANCISCO -- Amazing Innovations, the country's leading product development and invention licensing source, happily unveils a revolutionary new lumbar health product, The Back Sling. Tested and endorsed by Logan University College of Chiropractic, this simple and economic product substantially reduces lower-back pain caused by upright sitting.

Because standard seating does not provide lumbar support, some negative, long-term side effects can result from the everyday use of most chairs. The gap between the seated person's lumbar and the seat and back of typical 90-degree angle chairs can cause a great deal of user pain, along with concentration problems and an increased chance of injury.

The Back Sling is made of lightweight brushed nylon with a foam core, and easily attaches to any standard chair with hook-and-loop closures. It molds and adjusts to any individual, reducing lateral pressure on the spine and tailbone, and thus improving posture and comfort.

The product's inventor, Nancy Ellis, said she came up with the idea for the product while at church. "The steel folding chairs in the church were very uncomfortable with no support at all. So I swung my full-length coat over the back of my chair. The coat hooked itself onto the chair, and when I sat down, it gave me the additional support I needed to be comfortable. Then my husband tried out my chair with the coat in it, and he experienced the same thing. So I simulated the coat concept by creating a seat cover that worked the same way."

Versions of The Back Sling for the office, standard cars, wheelchairs and police cruisers are available.

Amazing Innovations CEO Richard Donat said, "The Back Sling is an excellent remedy for ubiquitous lumbar pain. In addition to its standard applications, we think this product will be especially good for use in police cars and wheelchairs, where people are seated for long periods of time."

About Amazing Innovations

Founded in 1995, Amazing Innovations (AI) turns innovative, patented ideas into licensed products. Our services include the marketing, promotion and commercialization of our clients' ideas, including prototyping and sales collateral creation. AI's success rate for licensing inventions is almost double the industry average; we thrive on well-established relationships with household-name manufacturers who consider us a resource in helping them build their product lines. Amazing Innovations is a division of AbsolutelyNEW, Inc., a cutting-edge, globally focused retail brand featuring home, outdoor, travel, leisure and seasonal products. For more information, contact Jill Beaverson at 866-805-8655 x468 or [e-mail], or visit www.amazinginnovations.com or www.absolutelynew.com.