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Amadeus and Wellington Back Global Digital Out-of-Home Media Company, EnQii.


* $18 million funding enables EnQii to accelerate global growth

* Digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at  and out-of-home media markets growing rapidly

LONDON -- Amadeus Capital Partners and Wellington Partners have invested $18 million in a Series B round financing in EnQii Holdings Ltd, a global leader in the management of digital out-of-home (DOOH) advertising and merchandising networks. Roy Merritt, Partner at Amadeus, and Wellington General Partner, Frank Boehnke, will join the board of the company. The investors will join Ithmaar Bank, Kingdom of Bahrain, EnQii's original investor. Carolyn Prowse, Managing Director, from Ithmaar Bank will also join the board.

EnQii works in partnership with advertising networks and retailers, providing a full managed service of design, installation, technology and operation of web-enabled digital displays. The company has over 100 customers in 14 countries around the world, who typically operate substantial estates of screens ranging from large LED or digital billboards to smaller shelf-located screens in retail environments. The new financing will be used to accelerate the company's growth.

Advertising spend on out-of-home sites is currently some $1.7 billion globally, with the digital segment, which is proven to drive sales faster than traditional advertising, growing at some 40% per annum Per annum

Yearly.
.

EnQii CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Ajay Chowdhury, says: "We see fantastic growth opportunities in digital out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g.  and are very happy to see this significant commitment from two of Europe's leading VCs that will help us take full advantage of these opportunities. While we have had very strong organic growth over the last year, this level of investment and the quality of the investors gives us the additional capacity to be more aggressive in both opportunity development and in serving our customers' needs. The roll-out of digital screens at places of interest has just begun, and EnQii has the capability, from our offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Toronto, London, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  and Shanghai, to manage this."

Roy Merritt of Amadeus adds: "EnQii's business model is to combine its leading-edge technology platform with a real understanding of customer needs, helping its clients to maximise their revenues and building deep and long-lasting relationships. We believe that EnQii's outstanding management team is well-placed to build on its already strong global market position, and are delighted to support them in doing that."

Frank Boehnke from Wellington Partners stresses the market opportunity: "Digital merchandising at the point-of-sale is a highly efficient way of communicating with customers for advertisers and retailers. Therefore, the installed base of DOOH screens wills more than triple in the next three years. I am sure that EnQii will benefit hugely from such tremendous market growth."

Carolyn Prowse from Ithmaar Bank says: "We invested in EnQii last year and are very pleased to see its growth since the investment. With Amadeus and Wellington joining us as shareholders we remain confident that EnQii will have a very strong future."

The Amadeus team on this investment was Roy Merritt and Jason Pinto. The Wellington team was Frank Boehnke and Ernst Mannheimer. The Ithmaar Bank team was Carolyn Prowse and Scott Cresswell. Advisers to the investors were: Taylor Wessing and Trowers & Hamlins (Legal) and Baker Tilly (Accounting); and to EnQii: Heller Ehrman Heller Ehrman LLP is an international law firm of more than 700 attorneys working across 13 offices in the United States, Europe, and Asia.[2] Heller Ehrman was founded in San Francisco in 1890 and has additional offices located in most of the major financial centers  (Legal) and PriceWaterhouseCoopers (Tax).

NOTES TO EDITORS

About Wellington Partners (www.wellington-partners.com)

Wellington Partners is one the most successful pan-European venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
. With [euro] 800 million under management and offices in London, Munich, Palo Alto and Zurich, the firm invests into companies throughout Europe that have the potential to become global leaders, in the areas of Information Technology, Media Convergence, Cleantech and Life Science. Since 1998, Wellington Partners has invested in more than 100 companies in Europe, including now publicly traded Actelion, SAF SAF Safety
SAF Society of American Foresters
SAF Society of American Florists
SAF Secretary of the Air Force
SAF Second Amendment Foundation
SAF Singapore Armed Forces
SAF Students for Academic Freedom
SAF Store And Forward
 and XING and successful privately held companies privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 like Alando (acquired by eBay), Ciao (acquired by Microsoft) and ImmobilienScout24 (acquired by Deutsche Telekom).

About Amadeus (www.amadeuscapital.com)

Amadeus is one of Europe's leading technology investors. Since its inception in 1997, the firm has backed over 60 companies covering computer hardware and software, mobile and fixed communications technologies, medical technologies and clean technologies. Investments include CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. , producing single chip bluetooth radios for short range connections and floated on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 in 2004, Optos, a manufacturer of laser retinal scanners which had a successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard.  on the London Stock Exchange in 2006, PacketFront, a Swedish company providing systems to manage end-to-end delivery of multiple broadband services, Valista, an electronic payments company and Solexa, the developer of next generation genetic analysis systems, merged with Illumina Inc.

Amadeus Capital Partners Ltd is authorised and regulated by the Financial Services Authority The Financial Services Authority ("FSA") is an independent non-departmental public body and quasi-judicial body that regulates the financial services industry in the United Kingdom. Its main office is based in Canary Wharf, London, with another office in Edinburgh. .

Registered office: Mount Pleasant House, 2 Mount Pleasant, Cambridge CB3 0RN, UK. Registered in England no: 3392685.

About Ithmaar Bank, Kingdom of Bahrain (www.ithmaarbank.com)

The Ithmaar banking group consists of: Ithmaar Bank, Shamil Bank, Solidarity (an Islamic insurance company), Faisal Private Bank (Switzerland), Faysal Bank Limited (Pakistan), First Leasing Bank and Ithmaar Development Company. The group's services, including investment, private, retail, and commercial banking, private equity, mergers & acquisition advice, takaful  | Takaful is an Islamic insurance concept which is grounded in Islamic muamalat (banking transactions), observing the rules and regulations of Islamic law. , leasing, and real estate development, form a 360 degrees value chain that embraces the entire spectrum of banking and financial services.
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Publication:Business Wire
Article Type:Company overview
Date:Sep 30, 2008
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