Amadesa Unveils its Automated Product Recommendation Engine.Latest application runs on the Amadesa Web site Testing and Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. Platform and represents one component of several for on-site content targeting and personalization CHICAGO -- Amadesa (www.amadesa.com), a leader in end-to-end Web site optimization, today unveiled its intelligent Product Recommendation Engine, the fifth application released for Amadesa's Web site Testing and Personalization Platform. It offers fast installation and implementation, clear reporting, and customizable branding, and, unlike other solutions on the market, requires no catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. integration or ongoing IT oversight. "Amadesa's Product Recommendation Engine surpasses conventional recommendation solutions to more effectively up-sell and cross-sell first time visitors and recognized customers by moving beyond simple product-to-product and pre-defined associations," said Amadesa's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President David Efergan. "Plus, with no catalog integration required and no ongoing IT maintenance to manage SKUs within our platform, we've fully automated a key element of a Web site's success. It's a new way of thinking about product recommendation, and it's generating impressive results." ToolBarn (www.toolbarn.com) saw the results first hand. The power tool and fastener distributor serves the construction industry and saw its average order value increase by 12 percent after tapping Amadesa's Product Recommendation Engine to better personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. the experience it offered visitors. "Amadesa's Product Recommendation Engine is part of a larger effort at ToolBarn to offer an increasingly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. experience to shoppers visiting our site," said Chris Hughes, marketing manager for ToolBarn. "We understand the value of providing helpful cross-sell and up-sell recommendations to site visitors, and partnering with Amadesa allowed us to do so in an effective, yet automated manner." ToolBarn's desire to personalize the experience and more effectively recommend up-sells and cross sells may be indicative of a larger trend. As product recommendation continues to gain steam, analyst firms tracking the online marketing industry predict e-commerce companies will strive to automate this process. In "Which Personalization Tools Work for E-Commerce - And Why," a December 27, 2007 report from Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
* 77 percent of retailers executed cross-sells by hand * 37 percent of retailers, however, said they will focus on automated product recommendations in 2008 Amadesa's applications work in unison u·ni·son n. 1. Music a. Identity of pitch; the interval of a perfect prime. b. The combination of parts at the same pitch or in octaves. 2. with one another on the Amadesa Web site Testing and Personalization Platform, offering a single user interface and increased efficiencies for sites leveraging several applications from the integrated suite. Other Amadesa on-site personalization applications currently available for use on the Platform include Shopping Cart & Forms Optimization, Segment Targeting, Multivariate Testing In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions. , and A/B Testing A/B testing is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails . Amadesa plans to release its Dynamic Personalization application for offer and promotional management, another integrated and algorithm-based application, early next year. Each Amadesa application integrates simply into existing site architectures since they require no catalog integration or ongoing IT oversight. About Amadesa: Amadesa delivers a Software-as-a-Service (SaaS) platform, the Web site Testing and Personalization Platform, which analyzes behaviors to guide user choices and outcomes, grow customer revenues and improve conversion rates. Amadesa Forms and Shopping Cart Optimization, A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning and Multivariate Testing, Product Recommendation, and Dynamic Personalization applications enhance users' online experiences to drive engagement and increase conversions. Companies turn to Amadesa to test, automate, refine and optimize content delivery and personalization processes, including customized shopping carts, forms, home pages, landing pages, product pages, category pages, and other online pages, advertisements and online content. Learn more at www.amadesa.com or follow Amadesa on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. at http://twitter.com/amadesa. |
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