Amadesa Adds Site-Side Behavioral Targeting to its Continuum of Personalization Solutions.Algorithm increases conversion, engagement and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). through high-impact, automated personalization BOSTON -- Amadesa (www.amadesa.com), the first company to deliver end-to-end Web site testing and personalization solutions to improve conversion and engagement activity, announced today at the Internet Retailer 2009 Conference & Exhibition the launch of its automated, site-side Behavioral Targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. capability. The algorithm analyzes hundreds of anonymous user data points in real time to learn which campaign promotion, category image or other content element is most compelling and automatically matches the best content to each visitor to drive engagement. Behavioral Targeting is the latest addition to the Amadesa Customer Experience Suite and represents a powerful extension of Amadesa's personalization continuum. Smooth Fitness, the number one online retailer of home fitness equipment and a "Top 500" e-retailer as ranked by Internet Retailer, is among a select group of Amadesa customers already utilizing Amadesa's Behavioral Targeting. Smooth Fitness achieved a 78 percent aggregate click-through rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed increase and a nearly 20 percent increase in average order value as a result of Amadesa's Behavioral Targeting. "Amadesa's site-side Behavioral Targeting algorithm goes above and beyond how most marketers define personalization by incorporating principles more commonly seen in advanced advertising solutions and applying them on marketers' sites," explained Rita Brogley, Amadesa's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Although the technology is among the industry's most sophisticated, the integrated user interface makes Behavioral Targeting easy to implement with little follow-up required of the marketer. This truly automated personalization creates micro-segments to engage consumers more quickly and take them deeper into the site to ultimately improve conversions and engagement." Amadesa's Behavioral Targeting key features and marketer benefits include: * An algorithm that anonymously collects hundreds of user data attributes, including time of day, day of week, IP address, referring URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. and more * In-session updating which captures visitors' actions and behaviors, incorporates them into personas and acts on these findings in real time * A sophisticated, yet easy to use, interface with actionable reporting that allows marketers to compare Behavioral Targeting traffic with a control group to track the results of the algorithm * A quick preview function which lets marketers easily view content options prior to launch In addition, Amadesa has made significant updates to its Customer Experience Suite, including: * A Global Control option which allows marketers to measure ROI more accurately and effectively for all Amadesa activity performed on the site, in addition to individual test metrics * The ability to conduct cross-site A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning and multivariate The use of multiple variables in a forecasting model. tests on all pages of the site to identify the most effective elements in navigation, display and other areas * A "Pick the Winner" feature for A/B testing A/B testing is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails to optimize the best content or creative in each test wave by automatically removing the worst performing versions according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. specific marketer preferences "Most e-businesses focus on engagement metrics and acquisition events as their key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. ," added Brogley. "By providing customers the most relevant individual experience, marketers can ensure ROI objectives are not only met but exceeded." About Amadesa: Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on delivering a dynamic Web site of one through personalization and automated content delivery. The Amadesa Customer Experience Suite offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. . Learn more at www.amadesa.com. |
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