Amacai Partners with Ethnic Technologies, LLC for Enhanced Demographics Data.

CHICAGO -- Ethnic Technologies today announced a partnership with Amacai Information Corporation. As part of their agreement, Amacai will license the Ethnic Technologies E-Tech[R] software platform.

The E-Tech technology affords Amacai the ability to quickly and accurately identify ethnicity, language preference, country of origin, assimilation index and gender on postal lists as a factor in database modeling applications. This comprehensive breakdown enables Amacai help its clients' better tailor their direct marketing needs, ensuring messages reach the intended audience.

"This agreement and the utilization of Ethnic Technologies proprietary enhancement software has empowered our name, address and phone data selections with more targeting effectiveness," said Mike Aieta, VP of Product Management for Amacai. "Amacai recognizes the opportunity and responsibility to our clients to provide access to accurate multicultural targeting. We're enabling our clients to embrace the changing profile of the American consumer and business owner."

"Ethnic Technologies, through significant research, has developed the industry's most accurate system for multicultural, religious, language preference, assimilation index and gender identification and data enhancements," said Candace Kennedy, Director of Sales for Ethnic Technologies. "We are proud to partner with Amacai by adding our "E-Tech" business solution software to their data technology and look forward to a mutually beneficial partnership."

About Amacai

Amacai Information Corporation, a wholly owned subsidiary of TARGUSinfo, provides simply the best consumer and business data to companies whose core business is built upon complete and accurate contact information. Whether offering comprehensive data solutions, ensuring internal databases are current for remarketing, identifying revenue growth opportunities or verifying contact information, Amacai is the industry leader for simply the best in quality name, address and phone information. Amacai was formed in October 2001 and is headquartered in Chicago.

About Ethnic Technologies, LLC 

Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter(r) from Ethnic Technologies is the result of over 30 years of continuous Multicultural, religious and language preference research. E-TECH's Multicultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, e-mail campaigns or modeling the same excellent results have been achieved. Ethnic Technologies backs up their claims with a CHALLENGE GUARANTEE. Ethnic Technologies continually welcomes any challenge for benchmark testing of their ethnic products and services against anyone claiming to provide similar offerings, services or products. Ethnic Technologies consistently achieves the greatest results and returns with an industry leading accuracy of up to 95%. For more information, visit www.ethnictechnologies.com.

E-Tech and The EthniCenter are registered trademarks of Ethnic Technologies, LLC.