Amacai Launches Online Data On Demand Tool for Faster and Easier Access to Leads and Counts.

New Mover and New Business Leads Delivered within 72 Hours of a Phone Connection

CHICAGO -- Today Amacai announced the launch of their new Data On Demand tool that provides online access to data counts and leads available for credit card purchase. The tool is fed with daily updates and is publicly available to businesses in need of fast, easy access to direct marketing data.

Amacai has long been known as the industry's best provider of name, address and phone data. Their primary business is national consumer and business file installs for data resellers and vendors with large customer databases. In an effort to make their data more readily available to end users in the direct marketing space, Amacai has launched a new tool for online lead lists.

Amacai Data On Demand is a simple online tool that allows users to access Amacai products as list purchases. Currently Amacai offers its New Mover and New Business products through the online tool and has plans to incorporate additional products in the future.

"We felt strongly about launching the tool with our New Mover and New Business products since those are the hottest lists on the market today. We get a lot of requests for specific geographic regions or demographic and business criteria where lists are smaller in size. Rather than having to call us each time, we speed up the process and allow the customer to purchase their lists directly online. Fresh leads, instantly!" states Mike Aieta, VP Product Management.

Data On Demand guides users through data selection starting with the currently offered Amacai product choices Co New Movers and New Businesses. The data freshness for these particular products is the key benefit in the marketplace. Amacai posts data updates every day for information received from the telco companies indicating a new phone connection has been established. The result is data accessible to the market within 72 hours from the time of phone connection.

According to Aieta, "Marketers using Data On Demand can literally pull data on consumers and businesses that just moved in 3 days ago and begin mailing and calling them immediately."

The tool also allows users to pull from the daily hot list or a specific date range, then quickly select detailed criteria such as geography, household demographics including age, income and presence of children or business type by SIC. All the while, the tool generates real-time counts at every step of the selection process so the user has an accurate view of data availability. Once complete, the list is ready for purchase using a major credit card online and delivered via secure ftp link.

Amacai's Data On Demand tool can be accessed through the home page of their web site, www.amacai.com.

About Amacai

Amacai Information Corporation, a wholly owned subsidiary of TARGUSinfo, provides simply the best consumer and business data to companies whose core business is built upon complete and accurate contact information. Whether offering comprehensive data solutions, ensuring internal databases are current for remarketing, identifying revenue growth opportunities or verifying contact information, Amacai is the industry leader for simply the best in quality name, address and phone information. Amacai was formed in October 2001 and is headquartered in Chicago.