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AmaTech AG Appears on Alexander Haig's World Business Review TV Series; Discusses Contactless Smart Cards.


Business & Entertainment Editors/High-Tech Writers

BOCA RATON, Fla.--(BUSINESS WIRE)--June 5, 2001

Multi-Media Productions (USA), Inc. is proud to announce the appearance of David Finn, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AmaTech AG., along with Dennis Ryan, president of AmaTech USA, Inc.., on Alexander Haig's World Business Review. The episode airs June 5th through June 10th on U.S. public television stations, including New York, Chicago, San Francisco and Miami. For specific market-by-market air dates and times, please e-mail healingm@mmpusa.com. Host, Alexander Haig, former Secretary of State for President Reagan and former COO and president of United Technologies, discusses "Contactless Smart Card A smart card that uses radio frequencies to provide a wireless connection to the reader. The transmission range is only a couple of inches, but allows the card to be quickly passed by a reader in applications such as secured entrances. See smart card and UltraCard.  Solutions."

AmaTech AG has employed its proprietary technology to connect an antenna to a microchip embedded in a credit card. This is, in effect, extending the wireless Internet to smart card technology. The only action a user must take in order to activate the passive transponder is to wave it in close proximity (within approximately 4 inches) to the appropriate reader. "Amatech was selected to appear on the program due to its advanced contactless smart card technology," said Clayton Haggit, the show's senior coordinating producer.

Finn and Ryan appear on General Alexander Haig's World Business Review to discuss how AmaTech seeks to employ its technology in such a way as to form a bridge between the traditional economy and the new Internet-driven one. Realizing that time and money are two of the most precious assets of working people, they set about to employ a technology that saves on both while leveraging the existing business infrastructure.

Using a modular selection of components comprising a number of different system units and interfaces, AmaTech can precisely match its readers with its own transponders. This allows it to provide complete turnkey solutions that are custom-made and read/write enabled. In addition, AmaTech's entire hardware solution system can be customized to each client's specific requirements and enhanced with specially adapted firmware, software libraries, drivers, and even the consumables needed to run their systems.

"AmaTech doesn't only supply card-manufacturers and 'converters' with cards, inlays and labels. Increasingly, the company is building on its expertise in Radio Frequency Identification See RFID.  Device (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) and the flexibility of its HF antenna technology to create custom solutions as diverse as casino chips, glass-tube devices for animal tagging, and key fobs. The latter in particular offer a sizable mass-market potential. For example, one solution created for a major petroleum company allows motorists to pay for fuel by holding a key fob in front of a reader device and continue their journey immediately, rather than wait in line to pay at the cash desk," said Finn.

Taped in Washington, DC, World Business Review may also be viewed on PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 The Business & Technology Network, Bloomberg Television, TWA, United Airlines, or through video on demand via Yahoo!Broadcast. Additionally, WBR airs on local affiliates of major television networks (ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, CBS and FOX) throughout the United States. WBR's program guide magazine is distributed to a targeted business demography, and may also be accessed onboard Continental Airlines and in its President's Club executive lounge.

WBR's continuing education series is being used in a variety of business and technology courses or within the Business School libraries at Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). , University of Notre Dame, Dartmouth College, Duke University, DePaul University, Georgetown University, University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes. , and the City University of Hong Kong The university has a community of more than 12,000 undergraduates and 6,000 postgraduates. International students account for around 5% of the student population. The official language of instruction is English. , among other distinguished institutions of higher education.

Videotapes or continuing education systems (via Indiana State University Indiana State University, main campus at Terre Haute; coeducational; est. 1865 as a normal school, became Indiana State Teachers College in 1929, gained university status in 1965. There is also a campus at Evansville (opened 1965). ) are available by calling 1-800-WBR-1032 or by visiting www.wbrtv.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 5, 2001
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