AmSouth Small Business Internet Ranked No. 2 of 20 Top Banks.BIRMINGHAM, Ala ALA aminolevulinic acid. Ala alanine. ala (a´lah) pl. a´lae [L.] a winglike process. . -- AmSouth Bank's (NYSE NYSE See: New York Stock Exchange : ASO ASO arteriosclerosis obliterans. ASO 1 Administrative services organization, see there 2 Allele-specific–oligonucleotide hybridization 3 Anti-streptolysin O, see there ) web-based small business online banking offerings rank number two among 20 top U.S. banks, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. small business online customer research released recently by New York-based Change Sciences Group. The ranking is for the quality of AmSouth's online customer experience and ease of starting a relationship. The research Q1- 2005 compares the online tasks most often conducted by small businesses on their banks' websites and identifies how banks can improve their sites to make it easier for small businesses. "Acquiring small business customers online means showing your prospects that you understand them, and it requires bank websites to make getting to the small business area of your site easy," said Steve Ellis, a Change Sciences partner. "Once you get them to that part of your site, making it easy to compare available products that meet their needs, providing tools to easily switch their accounts to your bank, and providing simple applications for service are paramount." Change Sciences defines the three most important elements of a good online customer experience as low effort, low friction and high delight. The research highlights how processes are experienced by customers thought by thought and keystroke key·stroke n. A stroke of a key, as on a word processor. key  stroke by keystroke making the more
streamlined and simplified processes the most satisfying.
"Small business is one of AmSouth's key customer segments, and serving the small business customer well requires online services that are easy to understand, easy to use, and that save the customer time and money," said Greg Miles, senior vice president and manager of electronic banking. "It's nice to be recognized for something we have been committed to for some time and something that our customers tell us regularly is a valuable tool for their success." Miles says the bank took web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. and development in-house two years ago to improve quality and the ability to update the site more efficiently. Small business customers can easily open accounts, transfer funds, pay bills, apply for loans and much more. AmSouth's site provides small business customers access to a library of small business information and publications, a monthly online newsletter from the bank, and template (1) A pre-designed document or data file formatted for common purposes such as a fax, invoice or business letter. If the document contains an automated process, such as a word processing macro or spreadsheet formula, then the programming is already written and embedded in the forms for activities from hiring or termination to frequently used IRS An abbreviation for the Internal Revenue Service, a federal agency charged with the responsibility of administering and enforcing internal revenue laws. tax forms. AmSouth's web-based banking also offers electronic statements for both personal and small business accounts, a service recognized as a deterrent de·ter·rent adj. Tending to deter: deterrent weapons. n. 1. Something that deters: a deterrent to theft. 2. to identity theft. "The web is an important alternative channel for customers to access AmSouth," said Miles. "Our experience mirrors that of the industry in that customers who regularly use internet banking are more likely to bring us more of their business and to stay with us longer. Although it's unlikely to replace branches, it is certainly a channel of choice for our customers." Small businesses are the fastest growing segment of the U.S. economy with more than 25 million of them posting revenues of up to $10 million or more. The even larger universe of small businesses operating from entrepreneurs' homes and shared office space have increasingly turned to the web for everything from purchasing supplies and shipping products to banking and other financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . Online bill payment is among one of the most important tools small businesses depend on from their bank and the research indicates that more than two-thirds of banks surveyed could make this service easier to understand. About AmSouth AmSouth is a regional bank holding company with $50 billion in assets, more than 685 branch banking offices and 1,240 ATMs. AmSouth operates in Florida, Tennessee, Alabama, Mississippi, Louisiana and Georgia. AmSouth is a leader among regional banks in the Southeast in several key business segments, including consumer and commercial banking, small business banking, mortgage lending, equipment leasing Equipment Leasing is a financing option to lease equipment for a certain amount of time. Leasing Benefits
|
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion