AlwaysOn Media Awards Mercora: Top 100 Private Company & Emerging Technology Leader.

Recognized Leader in Next Generation Search

NEW YORK -- Mercora, Inc. today announced it has been chosen by AlwaysOn Media as a Top 100 Private Company and Emerging Technology Leader in the Next Generation Search category.

The AO Media 100 is a power list of the top private digital media companies selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers, and industry analysts. Mercora was selected to receive this honor based on a set of five criteria: innovation, market potential, customer adoption, media buzz, and investor value creation.

"We scoured hundreds of applications we received to vote on the top emerging private technology companies," said Tony Perkins, founder and editor of AlwaysOn. "Selected are the companies we think are demonstrating significant market traction or pursuing game-changing technology. We expect Mercora to have a big impact on both New York and Silicon Valley."

Mercora will receive this award at the AO Media Executive Summit at the Mandarin Oriental Hotel in New York City. At the summit, Mercora CEO Srivats Sampath will demonstrate the Next Generation Search service in a CEO Showcase scheduled for Wednesday, January 31, 2007 at 11:15 a.m. EST. The AO Media Executive Summit focuses on the forces that are changing user behavior and creating new opportunities in the digital era. The top innovators - private companies such as Mercora that are revolutionizing the way media is created, distributed and consumed - will be showcased.

"We are pleased to receive this recognition from AlwaysOn Media," said Srivats Sampath, president and CEO of Mercora. "With over two million unique visitors on a monthly basis, Mercora is the leader in social media search and combines the power of people, music and audio, social search, and high-fidelity digital streaming across the web, mobile, and other environments."

Mercora (www.mercora.com) is the world's largest social radio network enabling consumers to search, find, and listen to music from over 200,000 artists across all music genres from rock to hip-hop, alternative to dance, and classical to jazz. An immersive music discovery service, Mercora attracts site visitors that average 42 minutes of daily session time which is substantially higher than other social music websites.

Music is cognitive and emotive and has demonstrated the ability to increase consumer loyalty and brand memorability. By enabling brand advertisers to position campaigns alongside music from specific artists and genres, Mercora enables brand advertisers to increase recall for influential companies in automobiles, consumer electronics, fashion, music merchandise and technology. In fact, market research studies at The University of Leicester (UK) indicate that brands which utilize music that is aligned with their brand identity generate recall rates up to 96% higher than brands which utilize unrelated music or no music at all.

Previous advertising clients on Mercora include American Apparel, Netflix, Repeat Records, Tickets Now, and Warner Bros. Records.

For more information about Mercora and this award, please visit: http://www.mercora.com or http://alwayson.goingon.com/permalink/post/8813.

About Mercora, Inc.

Mercora's mission is to create the world's largest social radio and music network by cataloging and organizing the world's music and audio content and make it universally searchable and legally listenable for everyone. Mercora (www.mercora.com) is headquartered in Santa Clara, CA.