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AlwaysI.com Receives New Equity Investment and Relocates to San Francisco; Randy Greenberg and Anthony Soohoo Appointed as Vice Presidents.


Business Editors/Entertainment Writers

SAN FRANCISCO--(ENTERTAINMENT WIRE)--April 20, 2000

AlwaysI.com, formerly AlwaysIndependentFilms.com, the web's premiere marketing, distribution and exhibition platform for the independent filmmaker and the premiere destination for independent entertainment on the internet, held its first closing on a $5 million round of financing, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 AlwaysI.com's new CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Howard Rosenberg Howard Rosenberg is a retired TV critic for the Los Angeles Times. He worked there for 25 years and won a Pulitzer Prize for Criticism. In recent years he has produced the anthology Not So Prime Time: Chasing the Trivial on American Television .

The company has relocated to San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  from Cincinnati, Ohio “Cincinnati” redirects here. For other uses, see Cincinnati (disambiguation).
Cincinnati is a city in the U.S. state of Ohio and the county seat of Hamilton County.
 and is bolstering its ranks of executives.

AlwaysI.com has hired former Metro-Goldwyn-Mayer international theatrical marketing executive Randy Greenberg This article contains links, text or other information that has been inserted due to a business arrangement by the Wikimedia Foundation rather than the usual Wikipedia editing process. It may or may not comply with all of Wikipedia's normal editorial standards.  as its new head of marketing and former Inktomi executive Anthony Soohoo as its new head of business development and strategic alliances

"We are thrilled to be in the Bay Area," said Rosenberg. "AlwaysI.com has been the leading, independent full-length feature film site on the net, since its inception. This funding, provided by Gruber & McBaine Capital Management, New Millennium Partners and others, will allow AlwaysI.com to expand and focus additional resources on its mission of supporting the independent filmmaker by creating online and offline revenue and distribution opportunities," added Rosenberg.

AlwaysI.com has alliances with some of the leading internet and technology companies, including Yahoo! Broadcast (a warrant holder in AlwaysI.com) and Microsoft to provide its unique entertainment content to consumers and to provide worldwide exposure to the independent filmmaker.

"We believe that consumers' thirst for entertainment on the internet has only just begun. The internet is opening up new possibilities for independent entertainment creators and our mission is to provide them with the ultimate forum from which to be seen," said Gary Zeidenstein, AlwaysI.com founder, VP of content acquisition and independent filmmaker.

Comments on the addition of Randy Greenberg to AlwaysI.com

"We are thrilled to have Randy join the company," said Rosenberg. "The depth of his roots in the entertainment industry, his passion for independent films, and his experience marketing a long list of blockbuster hits around the world uniquely qualify him to contribute significantly to our ability to serve the independent filmmaker," Rosenberg added.

"Randy has 12 years of entertainment industry experience. He has worked with many of the biggest films of the past 10 years, yet he has never lost touch with the realities and challenges of the other 99% of the world's filmmakers," said Zeidenstein. "We have wanted to work together for several years and we finally found the right opportunity," added Zeidenstein.

"My job at AlwaysI.com combines two passions -- independent movies and marketing," said Randy Greenberg, VP Marketing for AlwaysI.com. "AlwaysI.com is a fantastic platform that empowers the independent artist," added Mr. Greenberg.

Greenberg spent the last five years at MGM MGM
 in full Metro-Goldwyn-Mayer, Inc.

U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925.
 as Vice President of International Theatrical Marketing. Greenberg created and executed the international theatrical marketing campaigns for the James Bond films -- "The World is Not Enough," "Tomorrow Never Dies" and "GoldenEye goldeneye
 or whistler

Either of two species of small, yellow-eyed diving ducks that produce a whistling sound with their rapidly beating wings. The common goldeneye (Bucephala clangula) breeds throughout the Northern Hemisphere; Barrow's goldeneye (B.
" -- "The Thomas Crown Affair," "Stigmata stigmata (stĭg`mətə, stĭgmăt`ə) [plural of stigma, from Gr.,=brand], wounds or marks on a person resembling the five wounds received by Jesus at the crucifixion. ", "The Man in the Iron Mask Man in the Iron Mask

forced to perpetually wear an iron mask to conceal his indentity. [Br. Lit. and Fr. Hist.: Benét 628]

See : Concealment


Man in the Iron Mask
," "Species," "Get Shorty short·y also short·ie   Informal
n. pl. short·ies
1. A person short in stature.

2. A thing of less than average size, length, extension, or duration.

adj.
" and "The Birdcage." Prior to coming to MGM, Greenberg was at Dennis Davidson Associates for six years working for clients including Carolco Pictures ("Terminator 2," "Basic Instinct," "Total Recall,") Village Roadshow Pictures, Morgan Creek ("Robin Hood: Prince of Thieves,") 20th Century Fox International and Miramax Pictures ("Reservoir Dogs" and "Pulp Fiction.")

Comments on the Addition of Anthony Soohoo to AlwaysI.com

"Anthony brings a tremendous amount of practical industry experience and accessibility to AlwaysI.com," said Mr. Rosenberg. "Through his seven years of high-tech industry experience, Anthony has developed an impressive network of contacts throughout the industry. This network alone could keep him busy on business development for the next year," continued Mr. Rosenberg.

"To us, it is all about relationships -- with our filmmakers and with our partners. Anthony's vast array of pre-existing relationships will allow us to quickly form meaningful, long-term partnerships at all levels," continued Zeidenstein.

"AlwaysI.com represents a personal challenge to me -- one that mixes my fascination with internet technology and passion for entertainment," said Anthony Soohoo, VP Business Development and Strategic Alliances for AlwaysI.com. "There are so many opportunistic alliances out there in our space that the toughest decisions will be prioritizing the opportunities based on which best serve our filmmakers," added Soohoo.

Soohoo spent the last year with Inktomi as the Group Product Manager for the e-commerce business engine unit. Prior to that, Soohoo received his MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 at Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. , with Mr. Rosenberg. From 1996-1997, Soohoo worked for the NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Corporation as Senior Product Manager for the Versa Versa Versatile System Architecture (Genrad)  notebook computer. From 1993 to 1996, Soohoo worked as a Product Line Manager for Apple Computer's PowerBook division, working on brand strategy.

About AlwaysI.com (Formerly AlwaysIndependentFilms.com)

AlwaysI.com is the web's premiere destination for unique, independent entertainment for consumers and an indispensable resource for industry professionals. The Company's mission is to serve the creators of independent entertainment by developing new revenue and distribution opportunities and to create a community to connect with other professionals and keep current on industry news. AlwaysI.com's library of feature-length, short films, animations and TV-like series is available for free in streaming formats on its web site. The Company's library continues to grow and has well over 500 titles. AlwaysI.com was formed in 1998 in Cincinnati, Ohio.

AlwaysI.com can be found on the world wide web at www.alwaysi.com.
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Publication:Business Wire
Date:Apr 20, 2000
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