Always-On Enlists Traver Gruen-Kennedy to Advisory Board; Technology Visionary Brings ASP Expertise to Always-On.Business Editors and High Tech Writers NEW YORK--(BUSINESS WIRE)--Jan. 8, 2001 Always-On, Inc. (www.Always-On.com), a global provider of simple, self-deployed, self-managed IT services and applications for small business today announced Traver Gruen-Kennedy, founder and chairman of the ASP industry consortium (Application Service Provider Industry Consortium, Wakefield, MA) A now disbanded trade organization founded in 1999 dedicated to research and standards in the application service provider (ASP) industry. and chief strategy officer of Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc., the newest member of the Always-On advisory board. As a thought leader in global technology and the ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). industry, Gruen-Kennedy brings important experience that will provide Always-On with strategic advice and industry insight as it positions itself to expand its ASP service into the global market. Gruen-Kennedy, considered by many as the "Father of the ASP industry," was recently ranked by NetworkWorld magazine as one of the "25 Most Powerful People in Networking". A respected industry visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer. , Traver was recognized as a "Technological Pioneer" at the 2000 World Economic Forum in Davos, Switzerland for his contribution to society and to the technology industry. "Always-On is fortunate to be joined by the Chairman of the ASP Consortium," said Doron Gordon, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of Always-On, Inc. "Traver Gruen-Kennedy, brings important strategic insight and industry expertise to our Advisory Board that will be invaluable as we position the company to become a global leader in the delivery of ASP services to the small business market." Traver's vision of the convergence of IT and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. as a driving force behind the growing importance of ASPs are increasingly accepted around the world. "I joined Always-On because their unique approach to applying the ASP model to a user-friendly, self-deployable format will transform the way small businesses use IT services and software applications," said Gruen-Kennedy. About Always-On Inc. Always-On is a global provider of simple, self-deployed, self-managed IT services and applications for small business. Always-On allows small business owners to reduce IT costs, easily subscribe and deploy business applications, store data online and tap into professional technical support 24 hours a day, seven days a week via the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . Always-On integrates, operates and maintains a premium service level IT infrastructure that customers access to get the IT services and software applications they want, whenever they want it. Always-On partners with global broadband Internet See broadband. providers to offer co-branded service to their small business customers. The Always-On service allows its partners to offer additional value-added content and service to their customers, while attracting new customers, maintaining customer satisfaction, and increasing revenue and brand loyalty. Founded in 1999, Always-On, Inc. is a venture-backed, privately owned company based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with offices in the Washington D.C. area, Germany, France and Israel. For more information, please visit the Always-on Web site at www.Always-On.com. |
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