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Always-On, Inc. Assembles Veteran Management Team to Launch Broadband Software Application Service in the United States.


Business Editors, Internet/On-Line Writers

NEW YORK--(BUSINESS WIRE)--July 31, 2000

Offers Access to the "Software You Want, Whenever You Want It"

Always-On, Inc. (www.Always-On.com), formerly LightPC.com, today announced it has assembled a veteran management team to launch its premier software subscription service in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Always-On will offer the first multi-language broadband subscription software service to address the business and lifestyle needs of consumers worldwide.

Always-On opens a new revenue stream for Internet service providers Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 through value-added co-branded content, while providing software vendors a unique, cost-effective method of reaching the emerging global broadband user market.

"We have brought together a unique group of thought leaders that bring with them varied experiences in software, technology, new media and consumer marketing," said Doron Gordon, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Always-On. "Together, we can enable users to leverage the Net to get the software they want, when they want it, at a low monthly cost without paying premium retail price. At the same time, we can drive revenues for ISPs, DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 providers and cable companies to maximize return on investment in broadband infrastructure and customer acquisition."

With 70 employees worldwide and offices in Israel, Germany and the United States, Always-On's new U.S. executives will lead Always-On in its mission to become the leading global provider of application services See ASP and Web services.  that transform the way people communicate, work, and play.

-- VP of Global Sales and Marketing Joseph Miksch has more than

20 years of technical and sales experience -- previously

negotiating marketing partnerships between Softworks, Inc. and

IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982.  and Tivoli. Prior to that Mr. Miksch was

a senior Vice President for Sales at Computer Associates

-- VP of Content Larry Foster was formerly CEO of recordLab

Corp., an e-commerce enterprise serving the independent and

amateur musician markets. Prior to that Mr. Foster was a

member of the founding team of Egghead Software This article is about historical United States software retailer. For other uses for the word "egghead", see Egghead (disambiguation).
Egghead Software was founded in 1984 as a computer software retail company.
, and Sr. Vice

President of Merchandising

-- VP and Chief Information Officer Philip Chen, most recently

CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 of NBC's West Coast operation, brings more than 20 years

IT experience.

-- VP and Chief Financial Officer Chris Longobucco joins from

PricewaterhouseCoopers, where he was responsible for financial

management of a $200 million outsourcing practice group.

-- VP of Business Development Michael Hicks, from Hitachi

Computer Products, brings broad experience in strategic

business development, general management and operations.

-- VP of Products Ido Ophir was from Crystal Systems Solutions

(NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CRYS) and has provided IT services for Fortune 500

companies.

Always-On's Advisory Board includes Dr. Yossi Vardi -- founding investor and chairman of Mirablis (ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. ). Joining him is former Metlife Senior VP James Valentino, who was responsible for corporate marketing and interactive commerce. In addition to serving on a number of e-commerce boards, Jim is co-founder and chairman of the EComForum and is an advisor to the MYERS forum for interactive TV. Jim is also the financial services practice leader at Agency.com, a leading interactive development company.

Always-On offers small businesses and households access to the latest selection of software titles on a subscription basis. Partnered with major software providers such as Microsoft, Sun Microsystems, and Corel, Always-On intends to launch its product offerings in September to broadband Internet subscribers through distribution channels in the United States and Europe.

With the global Internet population expected to reach more than 250 million within two years, Always-On will partner with Internet service providers to leverage broadband technology to deliver a vast array of premium software titles at low risk with full-service support to this vast potential of new customers. Global consumers can subscribe to various applications for a low-monthly fee or satisfy short-term needs by renting.

About Always-On, Inc.

Always-On is a global provider of application services that transform the way people communicate, work and play. A pioneer consumer ASP, Always-On addresses the growing demand for software delivery via the Internet. Always-On's full-service multi-language software solution leverages broadband communication and technology and gives software vendors and Internet service providers the opportunity to offer new value-added content and services to attract new customers, maintain customer satisfaction and retention, and increase brand loyalty. Always-On provides instant access to affordable IT software solutions for the Small Office Home Office (SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. ) market. Founded in 1999 as Light PC.com, Always-On, Inc. is a privately owned company based in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 with offices in Maryland, California, Germany and Israel. For more information about Always-On please visit our Web site at www.Always-On.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jul 31, 2000
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