Always a winner!; finding your competitive advantage in an up-and-down economy.

9780470497203

Always a winner!; finding your competitive advantage in an up-and-down economy.

Navarro, Peter.

John Wiley & Sons

2009

222 pages

$29.95

Hardcover

HB3711

Navarro (business, U. of California, Irvine) details how companies can be successful throughout the business cycle, in both good and bad economic times. He describes how to use economic forecasting, use business cycle management principles, and build an organization that has a strong business cycle management orientation, a high economic and financial market literacy, an organizational structure that facilitates the flow of forecasting data and timely decision making, and a supportive organizational culture.

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