Alvesta Names Fred Lancia as Vice President of Sales.Business Editors/High-Tech Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com SUNNYVALE, Calif.--(BUSINESS WIRE)--May 9, 2002 Alvesta, a privately-held company providing optical communications Optical communications The transmission of speech, data, video, and other information by means of the visible and the infrared portion of the electromagnetic spectrum. products to high-end datacom, telecom and storage systems companies, today announced that Fred Lancia has joined the company as vice president of sales. Lancia will be responsible for managing Alvesta's worldwide direct and indirect sales channels. "Fred brings a wealth of customer knowledge and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a expertise to Alvesta," said Brian Button, Alvesta president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "His organizational skills accelerate our ability to capture the increasing number of optics opportunities we currently see." Lancia joins Alvesta from SpectraSwitch, an optical component supplier, where he served as vice president of sales. Previously, he was vice president of marketing for Metalink Ltd., a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab. developing xDSL chipsets. Prior to Metalink, he served as director of sales for Level One Communications, an Intel company. Lancia previously held management positions at Lattice Semiconductor Lattice Semiconductor Corporation (NASDAQ: LSCC) is a United States based manufacturer of high-performance programmable logic devices (FPGAs, CPLDs, & SPLDs). The Oregon based company is the number four ranked company in world market share for FPGA devices,[1] and Fujitsu Microelectronics. Lancia holds a Master of Management degree from J.L. Kellogg Graduate School of Management at Northwestern University, a Master of Science degree in Electrical Engineering from Stanford University, and a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in Electrical Engineering from Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. . About Alvesta Alvesta designs and manufactures optical technology for telecommunications, data communications, and storage infrastructure equipment. Alvesta's products enable cost-effective bandwidth transport for central office, enterprise data center, and storage area networks. Based on a highly manufacturable and scalable 10 Gigabit-per-second parallel optics module, Alvesta's products accelerate the transition from electrical to optical communication for IP/SONET/SDH, InfiniBand, 10 Gigabit Ethernet, and next-generation Fibre Channel systems. Founded in April 1999, Alvesta Corp. is headquartered in Sunnyvale, Calif. and is privately held. Investors include Intel Corp., Enterprise Venture Partners, Hamarex Holdings, Quantum Technology Ventures, and Cypress Semiconductor. For more information, visit www.alvesta.com. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.050902/bb5 |
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