Alvanon Releases Most Extensive Chinese Body Measurement Study.Analysis Reveals Significant Insight on Chinese Size and Shape for the Fashion Industries NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & LONDON & HONG KONG Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. -- Alvanon, the global size and fit expert, today announced it has compiled the most extensive collection of body scan research in China. Over 28,000 people were scanned in four key regions of the country at various urban retail shopping centers shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into . The scanners captured 45 measurements per person, resulting in the largest body measurement study ever performed in China. "There is an unprecedented retail opportunity in China. The right product mix must be combined with the right size and fit to achieve a successful brand following in China," said Janice Wang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Alvanon. "Our China body measurement study, combined with the data we've compiled in the rest of the world, uniquely enables us to provide leading apparel brands with powerful insights about their target consumers. "As the global size and fit expert, Alvanon's industry-leading solutions allow these brands to deliver better fitting garments, increasing sales and building consumer loyalty to the brands," Wang said. Alvanon collected this highly relevant data from the world's fastest growing retail market utilizing safe millimeter One thousandth of a meter, or 1/25th of an inch. See metric system. wave scanners that accurately measure fully-clothed participating shoppers in seconds. This new study adds to Alvanon's database of body measurements, which now exceeds 250,000 men, women and children of various age groups from over 14 countries in Europe, Asia and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Research Highlights Even where the average height in China is similar to the Western body stature, the core body shape in China is significantly smaller and more homogenous homogenous - homogeneous than in the markets of the U.S. and Europe. As an example, there is a difference in stature in both genders between Chinese of northern origin and southern origin. Men have similar average heights in China and the U.S. but have dramatically different average chest and waist measurements, as well as differences in average weight and body mass. Women in China have much narrower variances in bust, waist and hip measurements than those in the U.S. As a result, the U.S. market requires more than double the number of clothes sizes to reach the same percentage of the population as compared to China. One trend consistent with other Western countries is that the younger generation in eastern China is growing taller and heavier. Through evaluation of its own data and other size studies, Alvanon has also tracked stature changes from generation to generation and important information on the difference of body shape and size throughout the world. One of the most dramatic statistics from China shows that over the span of a decade (1992-2002) the average height of children (2-18 years old) increased by almost 1.5", nearly twice as high as the increase among U.S. children. While adults in China, at any given height, look quite different from adults in the West, children's body shapes and sizes are converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. at a very rapid rate. Despite having a relatively small average stature when compared to Westerners, over 30 percent of urban Chinese are considered overweight Overweight Refers to an investment position that is larger than the generally accepted benchmark. Notes: For example, if a company normally holds a portfolio whose weighting of cash is 10%, and then increases cash holdings to 15%, the portfolio would have an overweight . Age and gender analysis shows the highest increase in body mass index has occurred in Chinese women aged 35-45. Below are some interesting facts uncovered by the Alvanon study. Fast Facts * Average Chinese Female Height 5'4"; Weight 125 Pounds; Chest 31"; Waist 28"; Low Hip 35" * Average U.S. Female Height 5'4"; Weight 155 Pounds; Chest 37"; Waist 34"; Low Hip 42" * Average Chinese Male Height 5'8"; Weight 145 Pounds; Chest 35"; Waist 31"; Low Hip 36" * Average U.S. Male Height 5'9"; Weight 191 Pounds; Chest 41; Waist 37; Low Hip 41" About Alvanon Alvanon is the global size and fit expert, providing full-service, integrated fit solutions for the apparel industry. With the largest database of body scan research in the world, Alvanon combines real-world industry expertise and innovative technology to offer a holistic approach holistic approach A term used in alternative health for a philosophical approach to health care, in which the entire Pt is evaluated and treated. See Alternative medicine, Holistic medicine. to fit and sizing, encompassing both strategic insight as well as practical product development tools. Dr. Kenneth Wang Kenneth Xiaoxuan Wang (born 1955) is a New Zealand politician, and a member of the ACT New Zealand party. He entered Parliament to replace Donna Awatere Huata, who was expelled from Parliament on 19 November 2004. Wang was sworn in on 30 November. founded Alvanon in 2001 to address the industry's prevalent size and fit misconceptions Misconceptions is an American sitcom television series for The WB Network for the 2005-2006 season that never aired. It features Jane Leeves, formerly of Frasier, and French Stewart, formerly of 3rd Rock From the Sun. and to develop solutions that would revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way the industry understood and leveraged the concept of fit. Since that time, Alvanon has grown to become the global leader in providing custom fit mannequins and solutions to the world's leading brands. Alvanon's suite of products and services integrate seamlessly with every stage of the product development and production process, helping to increase internal and external process efficiency and decrease overall time to market. For more information, please visit www.alvanon.com |
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