Alure Home Improvements Keeps Customers for a Lifetime.

Business Editors

BURLINGTON, Vt.--(BUSINESS WIRE)--April 18, 2001

Carl Hyman, president of Alure Home Improvements in East Meadow, NY, has dedicated his lifetime satisfying and keeping his customers for their lifetimes. Fifty years and 30,000 satisfied customers later, Hyman has met his goal--and then some.

Voted one of the 50 Best Companies in the Country by Remodeling Magazine, winner of the 2000 Chrysalis Award for Basements, and chosen as Long Island's First GAF Master Elite Roofing Contractor, Alure's numerous honors are a testament to their commitment to quality and customer service. Hyman explains, "You need to mobilize the efforts of your staff in a way that focuses everyone on the need to thrill your customers."

As a component of his complete dedication to customer satisfaction, Hyman incorporated the number, 800-NEW-BASEMENT, into his advertising as an easy and unforgettable way for his customers to reach him.

"Everyone just loves the number," Hyman touts. "I am sure that people remember it when they see our vans or signs when they are driving. Some customers comment on the `cute phone number,' so it is making an impact on them. It must be easy for a customer to refer us by giving our phone number."

Alure, an Owens Corning Basement Finishing Systems Franchise, partnered with Response Marketing Group last April to provide their 800-NEW-BASEMENT number and track call volume with real-time, online call-tracking reports. "The reports we can access online are invaluable," asserts Hyman. "To know when and where all your calls come from is important information and even helps us plan extra phone help at peak hours."

In the year since Alure signed on, their call response rate has increased 100 percent, and Hyman has successfully inspired many other franchises to take advantage of Response's custom 800 program.

Response Marketing Group (www.800response.com) has been providing interactive marketing and telecommunications services since 1990. The principals of Response have over 30 years experience in the industry and are continually developing innovative ways for businesses to market their products and services.