Altus Agency Wins Inolex Account.PHILADELPHIA -- Altus Agency (www.altusagency.com) is working with Inolex, a national supplier of specialty chemicals for the personal care, cosmetics and lubricants lubricants preparations for the lubrication of passages to reduce frictional injury, e.g. oily preparations, including petroleum jelly, lanolin or water-soluble preparations such as methyl cellulose. industries. "It's a great win," said David Jefferys, president of the Altus Agency. "Anytime you can start a new client relationship during these times, it's big." Altus will provide a variety of services including branding, creative development and media placement. They were selected based on their expertise in the chemicals industry. "Altus Agency was recommended to us by one of the largest trade publications in our industry," said Alison Griffin, product manager at Inolex. "Through their creative and strategic expertise, we are confident the partnership with them will enhance the globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation of the Inolex brand." In January, Altus was recognized for its work for Sea-Land Chemical Company in Lubes 'n' Greases magazine. Advertisements that Altus created were judged to be among the most attention-getting, informative and believable among chemical advertisers. Inolex Chemical Company is a family-owned supplier of specialty chemicals for the lubricant Lubricant A gas, liquid, or solid used to prevent contact of parts in relative motion, and thereby reduce friction and wear. In many machines, cooling by the lubricant is equally important. , personal care and cosmetics industries. The company is ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9001 certified and based in Philadelphia, Pennsylvania. For further information, visit www.inolex.com. Altus is a Philadelphia-based marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency that specializes in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , chemicals, insurance and healthcare industries. For more information, visit www.altusagency.com. |
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