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Altro Solutions, Inc. delivers sales force automation system to industry leader in video compression technology; innovative business partner software will be used by CLI to automate its world-wide sales force.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--April 19, 1995--Altro Solutions, Inc., a national consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 focusing on "content rich" information solutions, today announced it has signed a contract to provide its innovative Business Partner Sales Force Automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  (SFA See sales force automation.

SFA - Sales Force Automation
) software to Compression Labs Inc. (CLI (1) (Call Level Interface) A database programming interface from the SQL Access Group (SAG), an SQL membership organization. SAG's CLI is an attempt to standardize the SQL language for database access. ), a leading designer and manufacturer of products for digital video communications.

The state-of-the-art solution is currently being designed to give CLI a competitive sales advantage by automating its sales forces with tools which will track key parts of the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. .

"Altro's Business Partner software provides our account managers with the comprehensive and leading-edge solution we've been seeking," said Beverly Taylor, CLI's project manager. "It guides them through the selling process, gives them up-to-date information on pricing and products, and assists them with product configurations, quotes, and forecasts. It's a true selling tool as it will allow our account managers to be more productive in account management tasks, while assisting them in what they do best -- closing more sales."

The Business Partner Sales Force Automation solution which CLI will implement resembles the company's own line of videoconferencing A real time video session between two or more users or between two or more locations. Although the first videoconferencing was done with traditional analog TV and satellites, inhouse room systems became popular in the early 1980s after Compression Labs pioneered digitized video systems  and broadcast products -- powerful, yet easy to use. Business Partner will assist CLI's sales force with many different account management tasks including the efficient capture, management and access of key prospect and customer opportunity data. Further, it will facilitate a critical aspect of the sales person's job by providing effective quoting tools and quick retrieval of key account information.

"CLI has always demonstrated industry leadership," said Joe Garappolo, president of Altro Solutions. "The company's high-quality and leading-edge product offerings are complemented by its highly focused and knowledgeable sales people. Altro's Business Partner solution enables CLI's account managers to be even more effective as it will allow them to better manage opportunities, provide accurate quotes and proposals, prepare effective forecasts, and track and report account management activities. We are very pleased and excited to work with the industry leader in video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression.

video compression - Compression of sequences of images.
 technology."

About Business Partner

Altro's Business Partner is a unique Sales Force Automation solution that automates the entire sales process, from lead management to proposal creation, from marketing presentations to order entry, and from account management to strategic selling. Business Partner uses innovative technology (digital video, sound, images and graphics) to help the sales person effectively communicate with the customer by showing product information and reviewing key business indicators. It's completely modular, therefore it can address the diverse needs of today's sales professionals.

About Altro Solutions Inc.

Founded in 1992, Altro Solutions, Inc. is a privately-held California corporation providing business consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
, systems integration services, and customizable software solutions within four critical business areas: field automation, customer service, tele-sales, and document/image management and workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. . Altro's services are aimed at the emerging class of Content Rich Information Solutions -- solutions that combine traditional sources of information with media-rich content through the integration of workflow tools, communications capabilities, continuous learning facilities, and various corporate knowledge sources.

About Compression Labs Inc.

CLI is a leading designer and manufacturer of products for digital video communications. Using its core technology, compressed digital video, the company provides a broad range of group and desktop videoconferencing Using a PC or Mac for a videophone session or videoconference. Contrast with a "room videoconferencing system" where a group of participants congregate in one room. See videoconferencing.  products, as well as broadcast products for the entertainment, business television and distance learning markets.

CONTACT: Altro Solutions Inc.

Mark Kasperowicz/Joe Garappolo, 408/271-0200

or

Compression Labs Inc.

Joyce Strand, 408/922-4610

or

The Benjamin Group

Daniel McKean, 408/559-6090

dmckean@sv.tbgi.com
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 19, 1995
Words:565
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