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Altria Group, Inc. Reports 2004 First-Quarter Results; 2004 First-Quarter Diluted Earnings Per Share of $1.07 Versus $1.07 in Year-Ago Quarter.


Business Editors

NEW YORK--(BUSINESS WIRE)--April 20, 2004

Comparison Affected by Charges of $0.09 in First-Quarter 2004,

As Detailed in Attached Reconciliation

Altria Group “Philip Morris” redirects here. For the racecar driver, see Philip Morris (autoracer).

Altria Group, Inc. (NYSE: MO) (previously named Philip Morris Companies Inc.
, Inc. (NYSE NYSE

See: New York Stock Exchange
: MO) today announced first-quarter 2004 diluted earnings per share diluted earnings per share

An earnings measure calculated by dividing net income less preferred stock dividends for a period by the average number of shares of common stock that would be outstanding if all convertible securities were converted into shares of
 of $1.07, including $0.09 in charges for the previously announced food restructuring restructuring - The transformation from one representation form to another at the same relative abstraction level, while preserving the subject system's external behaviour (functionality and semantics).  and other items as described in the attached reconciliation of first-quarter 2003 to first-quarter 2004 results. Altria's reported diluted earnings per share of $1.07 in the first quarter a year ago contained no charges.

"All in all, we had a solid first quarter that met our expectations," said Louis C. Camilleri Louis C. Camilleri (b. 1955, Alexandria, Egypt) is the Chairman and CEO of Altria Group, the parent company of Philip Morris.

Camilleri received a degree in economics and business administration from HEC Lausanne, the prestigious business school of the University of Lausanne
, chairman and chief executive officer of Altria Group, Inc. "Results were very strong for our domestic tobacco business, which reported good income growth and retail share gains, especially for Marlboro and Parliament. Our international tobacco business posted solid income growth aided by currency, and volume and share gains in key markets around the world, but experienced continued weakness in France and Italy Italy (ĭt`əlē), Ital. Italia, officially Italian Republic, republic (2005 est. pop. 58,103,000), 116,303 sq mi (301,225 sq km), S Europe. , which moderated total volume growth. Kraft's results were in line with expectations as it implemented the first phase of its restructuring program and invested in brand building initiatives."

Altria Group, Inc. reaffirmed its previously announced projection for 2004 full-year diluted earnings per share in a range of $4.57 to $4.67, which includes a $0.23 reduction for anticipated charges related to the Kraft restructuring program announced in January January: see month.  and other items, but does not include potential charges for the international tobacco agreement under discussion with the European Commission European Commission, branch of the governing body of the European Union (EU) invested with executive and some legislative powers. Located in Brussels, Belgium, it was founded in 1967 when the three treaty organizations comprising what was then the European Community . The factors described in the Forward-Looking for·ward-look·ing
adj.
Concerned with or making provision for the future: forward-looking educators; a forward-looking corporate plan.

Adj. 1.
 and Cautionary Statements section of this release represent continuing risks to this projection.

On April 3, 2004, Philip Morris International Philip Morris International, (PMI) based in Lausanne, Switzerland, held a 15.5% share of the international cigarette market in 2005. Its brands, led by Marlboro and L&M, are sold in over 160 countries around the world.  (PMI See Private Mortgage Insurance. ), Altria Group, Inc.'s international tobacco business, announced that it is in discussions to reach an agreement with the European Commission that provides for broad cooperation with European European

emanating from or pertaining to Europe.


European bat lyssavirus
see lyssavirus.

European beech tree
fagussylvaticus.

European blastomycosis
see cryptococcosis.
 law enforcement agencies A law enforcement agency (LEA) is a term used to describe any agency which enforces the law. This may be a local or state police, federal agencies such as the Federal Bureau of Investigation (FBI) or the Drug Enforcement Administration (DEA).  on anti-contraband and anti-counterfeit efforts. The draft agreement would also resolve past disputes relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 these issues. Under the draft agreement, PMI would make 13 payments over 12 years and would record a pre-tax pre-tax adjanterior al impuesto

pre-tax adjavant impôt(s)

pre-tax adjal lordo d'imposta 
 charge of $250 million for the initial payment when the agreement is signed. The draft agreement calls for base payments of $150 million on the first anniversary of the agreement, $100 million on the second anniversary and $75 million each year thereafter for 10 years, each of which is to be adjusted based on certain variables, including PMI's market share in the EU in the year preceding payment. PMI would record these base payments as an expense in cost of sales when product is shipped.

A conference call with members of the investment community will be Webcast at 9:00 a.m. Eastern Time on April 20, 2004. Access is available at www.altria.com.

ALTRIA GROUP, INC.

As described in "Note 14. Segment Reporting segment reporting

A type of financial reporting in which the firm discloses information by identifiable industry segments. For example, Union Pacific Corporation reports revenues, income, assets, depreciation, and capital expenditures for each of four
" of Altria Group, Inc.'s 2003 Annual Report, management reviews operating companies operating company

A business that engages in transactions with outsiders.
 income, which is defined as operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 before corporate expenses and amortization of intangibles, to evaluate segment performance and allocate To reserve a resource such as memory or disk. See memory allocation.  resources. Management believes it is appropriate to disclose this measure to help investors analyze business performance and trends. For a reconciliation of operating companies income to operating income, see the Condensed con·dense  
v. con·densed, con·dens·ing, con·dens·es

v.tr.
1. To reduce the volume or compass of.

2. To make more concise; abridge or shorten.

3. Physics
a.
 Statements of Earnings contained in this release.

2004 First-Quarter Results

Net revenues for the first quarter 2004, as detailed in the attached schedule entitled en·ti·tle  
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.

2. To furnish with a right or claim to something:
 "Selected Financial Data by Business Segment," increased 12.7% versus the first quarter 2003 to $21.8 billion, due primarily to increases from Altria's domestic and international tobacco businesses, favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 currency of $1.3 billion and an increase from North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 food.

Operating income decreased 3.5% to $3.7 billion, due primarily to the impact of the food restructuring charges restructuring charge

The expense of reorganizing a company's operations. A restructuring charge is an infrequent expense that generally results from asset writedowns or facility closings.
 and lower income from food, partially offset by higher income from domestic tobacco. Also affecting operating income comparisons were favorable currency of $278 million and the other items described in the attached reconciliation of first-quarter 2003 operating companies income to first-quarter 2004 operating companies income.

Net earnings increased 0.4% to $2.2 billion, due primarily to higher income from domestic tobacco, favorable currency and a lower effective tax rate, partially offset by food restructuring charges and lower income from food. The effective tax rate decreased from 35.2% in the first quarter of 2003 to 34.6% in the first quarter of 2004.

During the first quarter of 2004, Altria Group, Inc. declared a regular quarterly dividend of $0.68 per common share, which represents an annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 rate of $2.72 per common share.

DOMESTIC TOBACCO

2004 First-Quarter Results

Philip Morris USA Philip Morris USA is the United States tobacco division of Altria Group, Inc. General information
On January 27, 2003, Philip Morris Companies Inc. changed its name to Altria Group, Inc. Even under this new name, Altria continues to own 100% of Philip Morris USA.
 Inc., Altria Group, Inc.'s domestic tobacco business, delivered robust market share performance, with total retail share growing 1.3 share points to 49.6%, driven by Marlboro's strong performance. Philip Philip, tetrarch of Ituraea
Philip, d. A.D. 34, tetrarch of Ituraea, son of Herod the Great. He was perhaps the ablest of the Herod dynasty. He is mentioned in the Gospel of St. Luke.
 Morris USA's shipment volume decreased 1.7% to 43.1 billion units, but was essentially flat when adjusted for the timing of promotions, wholesaler inventory changes and one extra shipping day in the first quarter of 2004. Premium mix for Philip Morris USA improved by approximately 0.2 share points to 91.3%.

Operating companies income increased 30.7%, to $970 million, due to the absence of one-time one-time
adj.
1. or one·time
a. Occurring or undertaken only once: a one-time winner in 1995.

b.
 buy-down costs incurred in the first quarter of 2003, lower returned goods expenses and lower cash discounts paid to the trade, partially offset by lower volume and pre-tax charges of $11 million for the move of Philip Morris USA's headquarters to Richmond Richmond, cities, United States
Richmond.

1 City (1990 pop. 87,425), Contra Costa co., W Calif., on San Pablo Bay, an inlet of San Francisco Bay; inc. 1905.
, VA and other exit costs.

The increase in Philip Morris USA's total retail share to 49.6% in the first quarter of 2004 was driven by a 1.5 share point gain in Marlboro. Marlboro Menthol menthol, white crystalline substance with a characteristic pungent odor. It is derived from the oil of the peppermint plant, Mentha piperita (see mint), or prepared synthetically from coal tar.  72mm, a premium-priced addition to the Marlboro Menthol family, was launched nationally at retail in March and met its initial share and distribution objectives. Parliament recorded a 0.2 share point gain, while retail share was unchanged for Basic and down slightly for Virginia Slims Virginia Slims

cigarette trademark marketed to “independent women.” “You’ve come a long way, baby,” as slogan. [Trademarks: Crowley Trade, 630]

See : Feminism
, as shown in the following table:

              Philip Morris USA Quarterly Retail Share*

                                      Q1 2004     Q1 2003     Change
                                   ----------- ----------- -----------
Marlboro                                 39.0%       37.5%   + 1.5 pp
Parliament                                1.7%        1.5%   + 0.2 pp
Virginia Slims                            2.4%        2.5%   - 0.1 pp
Basic                                     4.3%        4.3%     0.0 pp
                                   ----------- ----------- -----------
Focus Brands                             47.4%       45.8%   + 1.6 pp
Other Philip Morris USA                   2.2%        2.5%   - 0.3 pp
                                   ----------- ----------- -----------
Total Philip Morris USA                  49.6%       48.3%   + 1.3 pp

* IRI/Capstone Total Retail Panel data


Philip Morris USA's retail share of the premium segment increased 0.8 share points to 61.8% in the first quarter of 2004, while its share of the discount segment increased 0.4 share points to 16.1%.

INTERNATIONAL TOBACCO

2004 First-Quarter Results

Shipment volume for Philip Morris International Inc. (PMI), Altria Group, Inc.'s international tobacco business, increased 3.2% to 196.9 billion units in the first quarter of 2004. Gains in key markets and additional volume from 2003 acquisitions were partially offset by declines primarily in France and Italy. Excluding acquisition volume, shipments of 190.8 billion units were the same in the first quarter of 2004 as the first quarter of 2003.

Operating companies income for PMI rose 8.6% to $1.8 billion for the first quarter due to favorable currency of $243 million, the impact of acquisitions and higher pricing, partially offset by lower volume in the higher margin markets of Western Europe Western Europe

The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO).
 and investments in marketing, distribution and infrastructure.

During the first quarter of 2004, PMI achieved widespread market share gains, including increases in the top income markets of Argentina Argentina (ärjəntē`nə, Span. ärhāntē`nä), officially Argentine Republic, republic (2005 est. pop. 39,538,000), 1,072,157 sq mi (2,776,889 sq km), S South America. , Japan, Malaysia Malaysia (məlā`zhə), independent federation (2005 est. pop. 23,953,000), 128,430 sq mi (332,633 sq km), Southeast Asia. The official capital and by far the largest city is Kuala Lumpur; Putrajaya is the adminstrative capital. , Mexico Mexico, city, Mexico
Mexico or Mexico City, Span. Ciudad de México (Méjico), city (1990 pop. 8,236,960; 1991 met. area est. 20,899,000), central Mexico, capital and largest city of Mexico.
, Portugal Portugal (pôr`chəgəl), officially Portuguese Republic, republic (2005 est. pop. 10,566,000), 35,553 sq mi (92,082 sq km), SW Europe, on the western side of the Iberian Peninsula and including the Madeira Islands and the Azores in the , Russia Russia, officially the Russian Federation, Rus. Rossiya, republic (2005 est. pop. 143,420,000), 6,591,100 sq mi (17,070,949 sq km). , Saudi Arabia Saudi Arabia (sä`dē ərā`bēə, sou`–, sô–), officially Kingdom of Saudi Arabia, kingdom (2005 est. pop. , Spain Spain, Span. España (āspä`nyä), officially Kingdom of Spain, constitutional monarchy (2005 est. pop. 40,341,000), 194,884 sq mi (504,750 sq km), including the Balearic and Canary islands, SW Europe. , Switzerland Switzerland (swĭt`sərlənd), Fr. Suisse, Ger. Schweiz, Ital. Svizzera, officially Swiss Confederation, federal republic (2005 est. pop. 7,489,000), 15,941 sq mi (41,287 sq km), central Europe. , Turkey, the Ukraine Ukraine (y`krān, ykrān`), Ukr. Ukraina, republic (2005 est. pop.  and the United Kingdom.

Total Marlboro shipments were down 3.0% in the first quarter of 2004 versus the first quarter of 2003, due primarily to declines in France and Italy. However, Marlboro volume was higher in many markets, most notably in Argentina, Brazil Brazil (brəzĭl`), Port. Brasil, officially Federative Republic of Brazil, republic (2005 est. pop. 186,113,000), 3,286,470 sq mi (8,511,965 sq km), E South America. , Korea Korea (kôrē`ə, kə–), Korean Hanguk or Choson, region and historic country (85,049 sq mi/220,277 sq km), E Asia. , Malaysia, Mexico, the Philippines, Poland, Romania, Russia, Serbia and the Ukraine. Share gains for Marlboro were achieved in the key markets of Argentina, Belgium, the Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. , Japan, Malaysia, Mexico, Portugal, Russia, Spain, the Ukraine and the United Kingdom.

In Western Europe, shipment volume decreased 10.6% for the first quarter of 2004, due to an unfavorable comparison with the first quarter of 2003, when the full effects of tax-driven price increases in France and low-price competition in Italy had not yet fully impacted results. In France, shipment volume was down 31.0%, reflecting an overall market decline and trade inventory reductions. However, PMI's share in France was stable at 39.2% during the first quarter. In Italy, volume was down 14.6% and share declined 3.9 points to 51.8%. Marlboro and Diana were adversely impacted in Italy by low-priced competitive brands, trade purchasing patterns around price increases in the first quarter of 2004 and a lower total market. In Germany, volume declined 3.0%, primarily reflecting a lower total cigarette market mainly due to continued shifts to low-priced tobacco portions. PMI will enter the tobacco portions segment under the Marlboro and Next brands later this month. Share in Germany was up slightly to 37.3% during the first quarter of 2004. In Spain, share increased 1.8 share points to 37.2%, driven by the continued strong performance of Marlboro and Chesterfield Chesterfield, city (1991 pop. 73,352) and district, Derbyshire, central England. An important industrial center, Chesterfield produces mining equipment, railroad cars, metal products, glass, and pottery. . Total market share in Western Europe declined 0.6 share points to 38.6% in the first quarter of 2004, but was up slightly excluding Italy.

In Central Europe Central Europe is the region lying between the variously and vaguely defined areas of Eastern and Western Europe. In addition, Northern, Southern and Southeastern Europe may variously delimit or overlap into Central Europe. , volume increased 18.4%, due mainly to gains in Greece and Serbia, which benefited from the impact of acquisitions and an increase in the Czech Republic. These gains were partially offset by a decline in Poland due to intense price competition, as well as down trading to roll-your-own cigarettes.

In worldwide duty-free, volume increased a strong 14.2%, reflecting increased travel and strong performance in Turkey, Romania, Asia and the Middle East.

In Eastern Europe Eastern Europe

The countries of eastern Europe, especially those that were allied with the USSR in the Warsaw Pact, which was established in 1955 and dissolved in 1991.
, the Middle East and Africa, volume grew 9.3%, due primarily to Russia, Turkey and the Ukraine. In Russia, market share was up 2.1 share points to 26.1%, fueled by L&M, Next and Chesterfield. In Turkey, share grew 3.8 points to 34.1% due to the continued strong performance of L&M and the successful July 2003 launch of Muratti.

In Asia, volume advanced 6.0%, reflecting significant investments made by PMI in major markets. In Korea, volume increased 35.0%, benefiting from the growth of Lark and newly introduced Marlboro Ultra Lights. Strong volume increases in Malaysia and Thailand were aided by the growth of Marlboro and L&M, respectively. In the Philippines, volume increased 35.8%, driven by Marlboro and the acquisition of the Sterling brands. These increases were partially offset by declines in Indonesia and Japan. In Japan, the total market was down 3.4% due to the adverse impact of the July 2003 tax-driven retail price increase and a lower incidence of smoking. However, PMI's share in Japan was up 0.2 share points to 24.2% due to Marlboro.

In Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , volume rose 2.5%, driven by gains in Brazil and Mexico. In Brazil, volume and share were up due to Marlboro. In Mexico, PMI's share rose 1.4 share points to 59.1%, due mainly to Marlboro's strong performance and the launch of B&H Lights Menthol late last year. In Argentina, Marlboro drove a 0.3 share point increase to 66.5% market share.

FOOD

Yesterday, Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA.

The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for
 Inc. (Kraft) reported 2004 first-quarter results. Kraft's worldwide total reported volume was up 0.5%, due to ongoing volume growth of 0.8%, partially offset by the impact of divestitures. Volume strength across many businesses was partially offset by continued challenges in cookies and cereals, including the low carbohydrate carbohydrate, any member of a large class of chemical compounds that includes sugars, starches, cellulose, and related compounds. These compounds are produced naturally by green plants from carbon dioxide and water (see photosynthesis).  diet phenomenon; by trade inventory reductions in certain categories and countries; and by tough comparisons with last year, when new product activity was skewed skewed

curve of a usually unimodal distribution with one tail drawn out more than the other and the median will lie above or below the mean.

skewed Epidemiology adjective Referring to an asymmetrical distribution of a population or of data
 to the first quarter. Operating income declined 33.5% to $989 million, as exit costs associated with the previously announced restructuring program, higher commodity and benefit costs, increased marketing investment and an intangible asset Intangible Asset

An asset that is not physical in nature.

Notes:
Examples are things like copyrights, patents, intellectual property, and goodwill. These are the opposite of tangible assets.
 impairment Impairment

1. A reduction in a company's stated capital.

2. The total capital that is less than the par value of the company's capital stock.

Notes:
1. This is usually reduced because of poorly estimated losses or gains.

2.
 charge were partially offset by favorable currency and top line growth.

In March, Kraft announced the acquisition of Veryfine Products Inc., the privately held manufacturer of Fruit2O flavored water and Veryfine juices and juice drinks, with 2003 net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 of approximately $140 million. In early April, Kraft announced a licensing agreement with Tazo Tea Company, a wholly-owned subsidiary of Starbucks Corporation, under which Kraft will market, sell and distribute Tazo products across the entire U.S. grocery channel.

NORTH AMERICAN FOOD

2004 First-Quarter Results

For the first quarter of 2004, volume for Kraft North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Commercial (KNAC), formerly Kraft Foods North America, Inc., grew 1.0% due to broad-based broad-based

Of or relating to an index or average that provides a good representation of the overall market. The S&P 500 and NYSE Composite are generally regarded as broad-based stock indexes, while the popular Dow Jones Industrial Average is biased
 growth with strength in foodservice, cheese, snack nuts, meats, desserts and enhancers, partially offset by weakness in cookies and cereal cereal
 or grain

Any grass yielding starchy seeds suitable for food. The most commonly cultivated cereals are wheat, rice, rye, oats, barley, corn, and sorghum. As human food, cereals are usually marketed in raw grain form or as ingredients of food products.
, as well as new product timing and trade inventory reductions on ready-to-drink beverages. Operating companies income declined 33.5% to $846 million due to exit costs for the restructuring program of $245 million, higher commodity and benefit costs, increased marketing investment, and an intangible asset impairment charge of $17 million, partially offset by the contribution from volume growth and favorable currency of $11 million.

INTERNATIONAL FOOD

2004 First-Quarter Results

For the first quarter of 2004, volume for Kraft International Commercial (KIC KIC Kuwait Investment Company
KIC Keep in Contact (alumni programme of Deutsche Post World Net)
KIC Ketchikan Indian Community (Ketchikan, Alaska)
KIC Keep It Coming
), formerly Kraft Foods International, Inc., decreased 0.9%, as the impact of divested businesses more than offset ongoing volume growth of 0.4%. Ongoing volume growth was driven by acquisitions and growth in the United Kingdom and Germany, partially offset by declines in France and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , due to aggressive price competition, and in Russia due to trade inventory reductions. Other key developing markets, such as China, Venezuela, Argentina and Brazil, all recorded solid volume increases in the quarter. Operating companies income decreased 26.8% to $191 million, as exit costs for the restructuring program of $34 million, lower margins, higher benefit costs, infrastructure investment in developing markets, and an intangible asset impairment charge of $12 million were partially offset by favorable currency of $24 million.

FINANCIAL SERVICES The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.


2004 First-Quarter Results

Operating companies income for Philip Morris Capital Corporation (PMCC PMCC Product Moment Correlation Coefficient
PMCC Postmark Collectors Club
PMCC Professional Military Comptroller Course
PMCC Packet Mode Channel Connect
PMCC Project Management Core Competency
PMCC Pensky-Martens Closed Cup test
) decreased 15.7% to $70 million for the first quarter of 2004, driven by lower lease portfolio revenues as a result of PMCC's shift in strategic direction announced in 2003.

Altria Group, Inc. Profile

Altria Group, Inc. is the parent company of Kraft Foods Inc., with 84.6% ownership of outstanding Kraft common shares, Philip Morris International Inc., Philip Morris USA Inc. and Philip Morris Capital Corporation. In addition, Altria Group, Inc. has a 36% economic interest in SABMiller plc. The brand portfolio of Altria Group, Inc.'s consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 companies includes such well-known names as Kraft, Jacobs, L&M, Marlboro, Maxwell House Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently (ca. , Nabisco, Oreo, Oscar Mayer Oscar Mayer is an American meat and cold cut production company, now owned by Kraft Foods, known for its hot dogs, bologna, bacon and Lunchables products.

German immigrant Oscar Ferdinand Mayer
, Parliament, Philadelphia, Post and Virginia Slims. Altria Group, Inc. recorded 2003 net revenues of $81.8 billion.

Trademarks and service marks mentioned in this release are the registered property of, or licensed by, the subsidiaries of Altria Group, Inc.

Forward-Looking and Cautionary Statements

This press release contains projections of future results and other forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The following important factors could cause actual results and outcomes to differ materially from those contained in such forward-looking statements.

Altria Group, Inc.'s consumer products subsidiaries are subject to unfavorable currency movements; intense price competition; changes in consumer preferences and demand for their products; changing prices for raw materials; fluctuations in levels of customer inventories; and the effects of foreign economies and local economic and market conditions. Their results are dependent upon their continued ability to promote brand equity successfully; to anticipate and respond to new consumer trends; to develop new products and markets and to broaden brand portfolios in order to compete effectively with lower-priced products; to improve productivity; and to respond effectively to changing prices for their raw materials.

Altria Group, Inc.'s tobacco subsidiaries (Philip Morris USA and Philip Morris International) continue to be subject to litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, including risks associated with adverse jury and judicial determinations, courts reaching conclusions at variance var·i·ance  
n.
1.
a. The act of varying.

b. The state or quality of being variant or variable; a variation.

c. A difference between what is expected and what actually occurs.

2.
 with the company's understanding of applicable law, bonding requirements and the absence of adequate appellate Relating to appeals; reviews by superior courts of decisions of inferior courts or administrative agencies and other proceedings.  remedies to get timely relief from any of the foregoing; price disparities and changes in price disparities between premium and lowest-price brands; legislation, including actual and potential excise tax Excise Tax

1. An indirect tax charged on the sale of a particular good.

2. A penalty tax applied to ineligible transactions in retirement accounts. This penalty is assessed by and paid to the IRS.

Notes:
1.
 increases; increasing marketing and regulatory restrictions; the effects of price increases related to excise tax increases and concluded tobacco litigation settlements on consumption rates and consumer preferences within price segments; health concerns relating to the use of tobacco products and exposure to environmental tobacco smoke environmental tobacco smoke (ETS/passive smoke),
n the gaseous by-product of burning tobacco products, including but not limited to commercially manufactured cigarettes and cigars; contains toxic elements harmful to the health of adults and children
; governmental regulation; privately imposed smoking restrictions; and governmental and grand jury investigations.

Altria Group, Inc.'s consumer products subsidiaries are subject to other risks detailed from time to time in its publicly filed documents, including its Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the period ended December 31, 2003. Altria Group, Inc. cautions that the foregoing list of important factors is not complete and does not undertake to update any forward-looking statements that it may make.

ALTRIA GROUP, INC.
and Subsidiaries
Condensed Statements of Earnings
For the Quarters Ended March 31,
(in millions, except per share data)

                                             2004     2003   % Change
                                           ---------------------------

Net revenues                               $21,839  $19,371     12.7 %
Cost of sales                                8,084    7,565      6.9 %
Excise taxes on products (*)                 6,317    4,887     29.3 %
                                           -----------------
Gross profit                                 7,438    6,919      7.5 %
Marketing, administration and research
 costs                                       3,207    2,870
Domestic tobacco headquarters relocation
 charges                                        10        -
Asset impairment and exit costs                309        -
                                           -----------------
Operating companies income                   3,912    4,049     (3.4)%
Amortization of intangibles                      4        2
General corporate expenses                     164      183
Asset impairment and exit costs                 16        -
                                           -----------------
Operating income                             3,728    3,864     (3.5)%
Interest and other debt expense, net           300      283
                                           -----------------
Earnings before income taxes and minority
 interest                                    3,428    3,581     (4.3)%
Provision for income taxes                   1,186    1,261     (5.9)%
                                           -----------------
Earnings before minority interest            2,242    2,320     (3.4)%
Minority interest in earnings and other,
 net                                            48      134
                                           -----------------
Net earnings                               $ 2,194  $ 2,186      0.4 %
                                           =================

Basic earnings per share                   $  1.07  $  1.08     (0.9)%
                                           =================
Diluted earnings per share                 $  1.07  $  1.07        - %
                                           =================
Weighted average number of
shares outstanding - Basic                   2,041    2,032      0.4 %
- Diluted                                    2,059    2,040      0.9 %

(*) The detail of excise taxes on products sold is as follows:
                                              2004     2003
                                           -----------------
Domestic tobacco                           $   852  $   866
International tobacco                        5,465    4,021
                                           -----------------
Total excise taxes                         $ 6,317  $ 4,887
                                           =================

ALTRIA GROUP, INC.
and Subsidiaries
Segment Reclass
Quarterly 2003
($ in millions with the exception of volume)

Note: Due to a change in reporting responsibilities, results for the
Kraft Mexico and Puerto Rico businesses have been moved from Kraft
North America Commercial to Kraft International Commercial. Reported
segment results have been restated to reflect this change. See
reconciliation below:

                                         Q1      Q2      Q3      Q4
                                         --      --      --      --
2003 Volume (lbs) - As Reported
Kraft North America Commercial          3,371   3,674   3,318   3,378
Kraft International Commercial          1,093   1,233   1,168   1,446

Puerto Rico / Mexico Reclass               79      96      85      85

2003 Volume (lbs) - After Reclass
Kraft North America Commercial          3,292   3,578   3,233   3,293
Kraft International Commercial          1,172   1,329   1,253   1,531

                                        Year
                                        ----
2003 Volume (lbs) - As Reported
Kraft North America Commercial         13,741
Kraft International Commercial          4,940

Puerto Rico / Mexico Reclass              345

2003 Volume (lbs) - After Reclass
Kraft North America Commercial         13,396
Kraft International Commercial          5,285

----------------------------------------------------------------------

                                         Q1      Q2      Q3      Q4
                                         --      --      --      --
2003 Net Revenue - As Reported
Kraft North America Commercial        $ 5,380 $ 5,644 $ 5,326 $ 5,557
Kraft International Commercial          1,979   2,197   2,154   2,773

Puerto Rico / Mexico Reclass              114     151     123     116

2003 Net Revenue - After Reclass
Kraft North America Commercial          5,266   5,493   5,203   5,441
Kraft International Commercial          2,093   2,348   2,277   2,889

                                        Year
                                        ----
2003 Net Revenue - As Reported
Kraft North America Commercial        $21,907
Kraft International Commercial          9,103

Puerto Rico / Mexico Reclass              504

2003 Net Revenue - After Reclass
Kraft North America Commercial         21,403
Kraft International Commercial          9,607

----------------------------------------------------------------------

                                         Q1      Q2      Q3      Q4
                                         --      --      --      --
2003 Operating Companies Income - As
 Reported
Kraft North America Commercial        $ 1,297 $ 1,383 $ 1,152 $ 1,088
Kraft International Commercial            237     296     307     442

Puerto Rico / Mexico Reclass               24      43      28      28

2003 Operating Companies Income -
 After Reclass
Kraft North America Commercial          1,273   1,340   1,124   1,060
Kraft International Commercial            261     339     335     470

                                        Year
                                        ----
2003 Operating Companies Income - As
 Reported
Kraft North America Commercial        $ 4,920
Kraft International Commercial          1,282

Puerto Rico / Mexico Reclass              123

2003 Operating Companies Income -
 After Reclass
Kraft North America Commercial          4,797
Kraft International Commercial          1,405

ALTRIA GROUP, INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Quarters Ended March 31,
(in millions)

                                                 North
                         Domestic International American International
                          tobacco    tobacco      food        food
                        ----------------------------------------------
2004 Net Revenues       $   4,004   $   10,043 $   5,399   $    2,294
2003 Net Revenues           3,817        8,079     5,266        2,093
% Change                      4.9%        24.3%      2.5%         9.6%

Reconciliation:
---------------
2003 Net Revenues       $   3,817   $    8,079 $   5,266   $    2,093
Divested businesses -
 2003                           -            -         -          (31)
Currency                        -          992        72          234
Operations                    187          972        61           (2)
                        ----------------------------------------------
2004 Net Revenues       $   4,004   $   10,043 $   5,399   $    2,294
                        ==============================================

                        Financial     Total
                         services
                        -----------------------
2004 Net Revenues       $      99   $   21,839
2003 Net Revenues             116       19,371
% Change                   (14.7)%        12.7%

Reconciliation:
---------------
2003 Net Revenues       $     116   $   19,371
Divested businesses -
 2003                           -          (31)
Currency                        -        1,298
Operations                    (17)       1,201
                        -----------------------
2004 Net Revenues       $      99   $   21,839
                        =======================

Note: The detail of excise taxes on products sold is as follows:
                             2004         2003
                        -----------------------
Domestic tobacco        $     852   $      866
International tobacco       5,465        4,021
                        -----------------------
Total excise taxes      $   6,317   $    4,887
                        =======================

Currency increased international tobacco excise taxes by $586 million.

ALTRIA GROUP, INC.
and Subsidiaries
Selected Financial Data by Business Segment
For the Quarters Ended March 31,
(in millions)

                                                North
                        Domestic International American International
                         tobacco    tobacco      food        food
                        ----------------------------------------------
2004 Operating Companies
 Income                  $   970    $   1,835   $   846     $     191
2003 Operating Companies
 Income                      742        1,690     1,273           261
% Change                    30.7%         8.6%   (33.5)%       (26.8)%

Reconciliation:
---------------
2003 Operating Companies
 Income                  $   742    $   1,690   $ 1,273     $     261
Divested businesses -
 2003                          -            -         -            (5)
Domestic tobacco
 headquarters relocation
 charges - 2004              (10)           -         -             -
Asset impairment and
 exit costs - 2004            (1)           -      (262)          (46)
Currency                       -          243        11            24
Operations                   239          (98)     (176)          (43)
                        ----------------------------------------------
2004 Operating Companies
 Income                  $   970    $   1,835   $   846     $     191
                        ==============================================


                        Financial    Total
                         services
                        ----------------------
2004 Operating Companies
 Income                  $    70    $   3,912
2003 Operating Companies
 Income                       83        4,049
% Change                  (15.7)%       (3.4)%

Reconciliation:
---------------
2003 Operating Companies
 Income                  $    83    $   4,049
Divested businesses -
 2003                          -           (5)
Domestic tobacco
 headquarters relocation
 charges - 2004                -          (10)
Asset impairment and
 exit costs - 2004             -         (309)
Currency                       -          278
Operations                   (13)         (91)
                        ----------------------
2004 Operating Companies
 Income                  $    70    $   3,912
                        ======================

ALTRIA GROUP, INC.
and Subsidiaries
Net Earnings and Diluted Earnings Per Share
For the Quarters Ended March 31,
($ in millions, except per share data)

                                                   Net       Diluted
                                                 Earnings    E.P.S.
                                                 --------    -------

2004                                            $  2,194     $  1.07
2003                                            $  2,186     $  1.07
% Change                                             0.4 %         - %

Reconciliation:
---------------
2003 Reported                                   $  2,186     $  1.07

2004 Domestic tobacco headquarters relocation
 charges                                              (7)          -
2004 Corporate asset impairment and exit costs       (10)          -
2004 Asset impairment and exit costs, net of
 minority interest impact                           (170)      (0.09)
                                                ---------    --------
                                                    (187)      (0.09)
                                                ---------    --------

Currency                                             180        0.09
Change in shares                                       -       (0.01)
Change in tax rate                                    23        0.01
Operations                                            (8)          -
                                                ---------    --------
2004 Reported                                   $  2,194     $  1.07
                                                =========    ========

ALTRIA GROUP, INC.
and Subsidiaries
Condensed Balance Sheets
(in millions, except ratios)

                                                March 31, December 31,
                                                 2004         2003
                                             ------------ ------------
Assets
------
Cash and cash equivalents                    $     3,204  $     3,777
All other current assets                          17,115       17,605
Property, plant and equipment, net                16,009       16,067
Goodwill                                          28,277       27,742
Other intangible assets, net                      11,402       11,803
Other assets                                      11,222       10,641
                                             ------------ ------------
Total consumer products assets                    87,229       87,635
Total financial services assets                    8,336        8,540
                                             ------------ ------------
Total assets                                 $    95,565  $    96,175
                                             ============ ============

Liabilities and Stockholders' Equity
------------------------------------
Short-term borrowings                        $     2,494  $     1,715
Current portion of long-term debt                  1,528        1,661
Accrued settlement charges                         1,265        3,530
All other current liabilities                     13,536       14,487
Long-term debt                                    19,294       18,953
Deferred income taxes                              7,224        7,295
Other long-term liabilities                       15,187       15,137
                                             ------------ ------------
Total consumer products liabilities               60,528       62,778
Total financial services liabilities               8,197        8,320
                                             ------------ ------------
Total liabilities                                 68,725       71,098
Total stockholders' equity                        26,840       25,077
                                             ------------ ------------
Total liabilities and
stockholders' equity                         $    95,565  $    96,175
                                             ============ ============

Total consumer products debt                 $    23,316  $    22,329
Debt/equity ratio - consumer products               0.87         0.89
Total debt                                   $    25,393  $    24,539
Total debt/equity ratio                             0.95         0.98
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Date:Apr 20, 2004
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