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Altrec.com Partners With VeloNews to Offer Daily Insider Coverage of Tour de France; www.altrec.com/cycle to Provide Daily Riders' Diaries, Plus Live, Online Audio Reports.


Sports Editors

BELLEVUE, Wash.--(BW SportsWire)--June 29, 2000

Altrec.com, recently ranked the No. 1 outdoor e-commerce site by Gomez.com, and VeloNews, the cycling enthusiast's bible since 1972, have teamed up to offer proprietary, comprehensive online coverage of the Tour de France Tour de France

World's most prestigious and difficult bicycle race. Staged for three weeks each July—usually in some 20 daylong stages—the Tour typically comprises 20 professional teams of nine riders each and covers some 3,600 km (2,235 miles) of flat and
 from June 30 -- July 24.

Bike racing enthusiasts can check out daily insider reporting and race results, and daily diaries from two American riders throughout the race.

Founded in 1903, the Tour de France is a grueling 21-day road race, attracting the cream of professional cycling competition. This year, the Tour de France will feature the world's 20 top professional teams from Italy, France, the U.S., Germany, Spain, Belgium and the Netherlands.

"Our partnership with VeloNews enables us to offer right on the desktop, proprietary, live, up-to-date coverage of the Tour de France that's available only from Altrec.com and VeloNews," said Erick Soderstrom, vice president of marketing, Altrec.com. "With our Tour de France coverage, we are reinforcing our commitment to be an authentic lifestyle destination for outdoor enthusiasts, offering one of the most complete online gear and apparel offerings, combined with travel services and inspiring content, including compelling first-person stories about totally committed adventurers and athletes like those in the Tour de France."

By logging onto www.altrec.com/cycle, visitors will enter Altrec.com's cycling shop, where they will encounter a wide variety of content about the Tour, including:

-- Daily diary entries from the U.S. Postal Team's Tyler Hamilton This article is about the cyclist. For the Canadian Idol contestant, see Tyler Hamilton (musician). For Toronto Star columnist, see Tyler Hamilton (reporter)
Tyler Hamilton
 

and U.S. pro champion Fred Rodriguez
''This article is about the American cyclist; for the American actor, see Freddy Rodriguez.
Fred Rodriguez (born September 3, 1973 in Bogotá, Colombia) is an American professional road racing cyclist.
, who rides for the

world's No. 1-ranked team, Mapei-Quick Step of Italy.

-- Multiple reports each day from France by VeloNews' three

veteran cycling editors

-- Behind-the-scenes profiles with North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 riders and team

support personnel

-- Reports on the latest, cutting-edge aerodynamic gear and

apparel

-- Live, daily audio reports from VeloNews editorial director

John Wilcockson, covering his 33rd Tour de France

-- Images by award-winning photographer Graham Watson Graham Watson (born 23 March 1956 in Rothesay on the Isle of Bute, Scotland) is a Member of the European Parliament for South West England and Gibraltar for the Liberal Democrats.  

-- Proprietary features on the top contenders of the race

including a close look at defender Lance Armstrong Lance Armstrong (born Lance Edward Gunderson on September 18, 1971) is a retired American professional road racing cyclist. He won the Tour de France—cycling's most prestigious race—seven consecutive times, from 1999 to 2005.  

-- VeloNews' "Power Picks" for best climber, sprinter and overall

winners

-- A daily contest to win a Festina watch by predicting the

winner of the following day's stage, and a grand prize of a

limited-edition Festina team replica bike, built by

Specialized Bicycles

-- Official daily race results and minute by minute race

standings imported from the official Tour de France site,

www.letour.fr

"Our coverage is a must-read for any sports fan who appreciates passion, suffering and personal dedication," said Tim Johnson, online director of Inside Communications, publisher of VeloNews. "This marks the seventh year we've covered the Tour via the web, and while dedicated racers may be our core audience, we know the Tour attracts fans who may not be hard-core cyclists. Our coverage can help new entrants to the sport understand how a rider who finished 146th that day can still be in the overall lead, yet detailed enough to satisfy the cycling techies who want to know how much Lance's Trek carbon-fiber frame weighs. Our content is geared to satisfy the entire spectrum."

VeloNews has a multi-year contract with the Societe du Tour de France to produce the worldwide English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations.  edition of the Official Tour de France Guide. Inside Communications, founded in 1987, publishes VeloNews, the world's largest bicycle racing bicycle racing or cycling, an internationally popular sport conducted on closed courses or the open road. Track racing takes place at a velodrome, usually a banked 1,093.6 ft (.333 km) oval.  magazine, and Inside Triathlon triathlon, athletic event made up of three contests. Since the 1970s the term has come to mean especially a race combining swimming, bicycling, and running. A notable example is Hawaii's Ironman Triathlon, held since 1978, which features a 2. , the market-leading multisport mul·ti·sport   also mul·ti·sports
adj.
1. Composed of, involving, or accommodating several sports: a multisport competition; a multisport stadium.

2.
 title. The firm, based in Boulder, Colorado The City of Boulder (, Mountain Time Zone) is a home rule municipality located in Boulder County, Colorado, United States. Boulder is the 11th most populous city in the State of Colorado, as well as the most populous city and the county , also publishes books under its VeloPress imprint; runs the VeloCatalogue mail-order and e-commerce subsidiary; and operates VeloSwap, the leading cycling consumer shows. It operates market-leading Web sites for all brands. With some 15 percent of its revenue now Web-based, Inside Communications is a recognized leader in evolving its business to the Internet.

Altrec.com is a leading online destination for outdoor enthusiasts, offering more than 350 top gear and apparel brands, combined with active travel services and informative and inspirational content including trip planning resources, magazine-style adventure articles and photo galleries. Featured activities include camping, hiking, backpacking, cycling, climbing, paddling, flyfishing, snowsports, conditioning, and active travel. For outdoor lovers who want to turn their passion into action, Altrec.com provides live, expert customer service, customer-generated gear reviews, health and fitness advice, and authoritative guidance on selecting the right gear, learning outdoor and travel skills, and exploring destinations worldwide. Founded in April 1998, Altrec.com is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Bellevue, Washington Bellevue is a rapidly growing city in King County, Washington, U.S., across Lake Washington from Seattle. Long known as a suburb or satellite city of Seattle,[1] it is now categorized as an edge city or a boomburb. .
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Date:Jun 29, 2000
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