Altrec.com Named to eMarketer's Top 10 e-Business List.BELLEVUE, Wash.--(BUSINESS WIRE)--April 7, 1999--In a recent appraisal of hundreds of new e-commerce sites, eMarketer, the authority on business online, named Altrec.com to its "Top 10 eBusinesses Online" list. eMarketer's review cites Altrec.com as a, "...top destination for outdoor enthusiasts around the world and setting new standards for customer communications around the web." Altrec (pronounced "all trek") is an Internet-only specialty retailer of outdoor and active-travel merchandise that unites e-commerce, editorial content and industry-leading customer service features into a single, lifestyle-oriented website. Altrec.com launched its web site on March 15, 1999, featuring the outdoor industry's first live, online customer service support tool and customer-generated source of product reviews. eMarketer, an independent, authoritative web resource for online marketing information, statistics and news about business online, evaluates websites on content, image, ease-of-navigation and usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. . In eMarketer's analysis (available at www.emarketer.com), Altrec.com received high marks in all categories evaluated. "At this new shopping site designed for outdoor gear and clothing, the internet is getting down to business, serious business. Browsing is quick, instructions are clear and ordering is quick," said eMarketer's Publisher Sam Alfstad. "Anyone who is `in' to the outdoors is bound to travel to Altrec, and, chances are, it will become their online base camp, a dependable supplier of the gear and information they need to explore the globe." Added Alfstad, "Altrec is delivering on the web's promise of one-to-one marketing as well as any e-tailer online." Referencing Altrec.com's live, online customer service, eMarketer's review team said, "Altrec's chat tool enables customer service representatives to actually send a customer's browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used to specific products, information and editorial content within the site. When we tried it, Ian -- identified in the pop-up window pop-up window n (Comput) → Popup-Fenster nt -- got us to exactly the page we wanted, and we didn't have to lift a finger. Now that's exploring." In its review, eMarketer also highlighted Altrec.com's consumer-driven philosophy by giving strong marks to the company's customer-generated "Gear Reviews" section. Altrec.com "Gear Reviews" are a forum for visitors to compare and provide first-hand accounts of the products they've used in the field. Quantitative and qualitative reviews are published to give other users access to insightful, user-generated product reviews. Altrec.com specializes in commerce, content and community for people with active outdoor lifestyles. The online-only specialty retailer carries gear, clothing and accessories for camping, hiking hiking Walking, often among hills or mountains, as recreational sport. It represents an activity in its own right and also figures in backpacking, camping, hunting, mountaineering, and orienteering. , backpacking backpacking Sport of hiking while carrying clothing, food, and camping equipment in a pack on the back. In the early 20th century backpacking was primarily a means of getting to wilderness areas inaccessible by car or by day hike. , winter sports winter sports: see bobsledding; curling; hockey, ice; ice dancing; ice skating; skiing; snowshoes; tobogganing. and active travel. Altrec's editorial features cover travel, special interests, outdoor education and manufacturers' insights. Altrec, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , was co-founded in April 1998 by a group of Puget Sound Puget Sound (py  `jĕt), arm of the Pacific Ocean, NW Wash., connected with the Pacific by Juan de Fuca Strait, entered through the Admiralty Inlet and extending in two arms c. area outdoor
enthusiasts and entrepreneurs.
Editors Note: eMarketer's Altrec "Top 10 eBusinesses Online" feature starts at http://www.emarketer.com/elist/welcome.html eMarketer's related, in-depth interview with Altrec's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Mike Morford is available at http://www.emarketer.com/enews/enews_morford.html |
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