Altrec.com Launches Cycling, Climbing and Paddling Shops; Increases Product Offering to 200+ Leading Brands and 5,000+ Unique Items.SEATTLE--(BUSINESS WIRE)--Nov. 17, 1999-- Altrec.com, a leading outdoor lifestyle destination on the Web, today introduced cycling, climbing, and paddling pad·dling n. 1. The act of moving a boat by means of a paddle. 2. A spanking or beating with a paddle. Paddling of ducks: a company of ducks on water—Lipton, 1970. merchandise shops to its online retail store. In time for the holiday shopping season, Altrec.com's three new shops, combined with its online camping, hiking hiking Walking, often among hills or mountains, as recreational sport. It represents an activity in its own right and also figures in backpacking, camping, hunting, mountaineering, and orienteering. , snowsports and travel stores, increases the company's product selection to more than 5,000 items from more than 200 of the industry's top brands. Altrec.com's new outdoor activity shops offer gear, apparel, and accessories for men, women, and children: -- Cycling: From trail guides and trailers to helmets and hydration hydration /hy·dra·tion/ (hi-dra´shun) the absorption of or combination with water. hy·dra·tion n. 1. The addition of water to a chemical molecule without hydrolysis. 2. , Altrec.com's Cycling Shop (http://www.atrec.com/shop/dir/15) offers top name brands including Pearl Izumi, Bell, VistaLite, Pedro's USA, Terry Precision Cycling, Topeak, Northwave, Blackburn, Camelbak and more. -- Paddling: Altrec.com's Paddling Shop (http://www.atrec.com/shop/dir/13) features kayaks, inflatable boats An inflatable boat is a lightweight boat constructed with its sides and bow made of flexible tubes containing pressurised gas. For smaller boats, the floor and hull beneath it is often flexible. , technical clothing, footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). and more from NRS NRS Nevada Revised Statutes NRS National Runaway Switchboard (Chicago, IL) NRS Natural Reserve System (University of California) NRS National Readership Survey NRS National Relay Service (Northwest River Supplies), Prijon, Kokatat, Lotus Designs, Stohlquist, Wyoming Wear, and more. -- Climbing: Altrec.com Climbing Shop (http://www.altrec.com/shop/dir/17) features shoes, ropes, helmets, hardwear, and more from such leading brand names as La Sportiva, Metolius Mountain Products, Mammut, Marmot marmot, ground-living rodent of the genus Marmota, of the squirrel family, closely related to the ground squirrel, prairie dog, and chipmunk. Marmots are found in Eurasia and North America; the best-known North American marmot is the woodchuck, M. , and more. Altrec.com's new activity shops offer leading brand products and an extensive array of resources including original content, travel planning services and community forums, all within the outdoor destination web site. Each activity shop offers visitors live, online interaction with outdoor expert customer service representatives, plus access to top-quality merchandise at multiple price points, customer-generated gear reviews, and search functions for information, inspiration, and the gear to get them outside. "We're helping people make the most of the time they spend outside," said Mike Morford, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Altrec.com. "To this end, we've introduced new activity shops based on our customers' core interests. It's just not enough anymore simply to sell product for an activity. That's why Altrec.com offers information, inspiration, services, live advice, passion and gear all in one place - to provide our customers with everything they need to activate their outdoor lifestyle interests." In addition to providing thousands of top-quality outdoor and active travel products, Altrec.com has also launched a holiday gift center to help online shoppers this season. The company will also soon offer gift certificates, member rebates, and free, e-greeting cards. About Altrec.com Altrec.com ("all trek"), the outdoor and active travel lifestyle destination on the Web, is an e-commerce retailer uniting the components essential to helping people activate their outdoor lifestyle interests: an online store offering leading gear and apparel brands; informative and inspirational in·spi·ra·tion·al adj. 1. Of or relating to inspiration. 2. Providing or intended to convey inspiration. 3. Resulting from inspiration. content; adventure travel planning services and an interactive outdoor community--all in one place. Headquartered just outside Seattle, Altrec.com is located at 50 116th Avenue SE Suite 210, Bellevue WA 98004 and can be reached by phone at 425/688-0607 or info@altrec.com. More information is available at www.altrec.com. |
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