Altrec.com Accumulates Awards for Excellence; Inc. Technology Magazine Joins Forbes, Gomez, Outside and Peppers & Rodgers in Naming Altrec.com a Top-Ranking Web Site.Business/High-Tech Editors BELLEVUE, Wash.--(BUSINESS WIRE)--Oct. 5, 2000 Continuing to build upon its list of accolades for excellent service, content, site design and navigability nav·i·ga·ble adj. 1. Sufficiently deep or wide to provide passage for vessels: navigable waters; a navigable river. 2. That can be steered. Used of boats, ships, or aircraft. , Altrec.com was recently named to Inc. Technology Magazine's "Best of the Web" list in the adventure travel web site category. In the September 25th technology magazine feature, eight CEO's from respected U.S. corporations from different business sectors independently evaluated the outdoor and active travel lifestyle site. These business leaders recognized Altrec.com, in particular, for "real-time advice from travel experts, unusual travel ideas such as fitness boot camps and mountains of adventure gear." "Activating people's passion for the outdoors remains the driving force behind our success," said Mike Morford, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Altrec.com. "It is extremely heartening heart·en tr.v. heart·ened, heart·en·ing, heart·ens To give strength, courage, or hope to; encourage. See Synonyms at encourage. Adj. 1. to receive outside affirmation that our efforts to provide the best of outdoor commerce, content and community are right on track. We aren't resting on our laurels, though. We continue to innovate and work passionately to bring high-touch retailing into one Web site experience." Last month, Peppers & Rogers, an international management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm specializing in customer relationship management, named Altrec.com to the "Top-25, Best of Breed" Web site list in the apparel/accessories category. Overall, winning sites displayed the ability to identify and differentiate essential customer information in order to provide goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. designed specifically for each customer, based on needs and preferences. Also in September, for the second consecutive quarter, Gomez Advisors, an Internet quality measurement firm, named Altrec.com the No. 1 outdoor enthusiast Web site for Fall 2000. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Gomez, "Altrec.com succeeds in going above and beyond the call of duty when it comes to providing content, resources and ideas for active outdoor athletes." Earlier this summer, Forbes and Outside magazines ranked Altrec.com one of the top outdoor e-commerce companies. In other Altrec.com developments, the site just launched its inaugural Fall 2000 issue of "Altrec.mag", its online outdoor and active travel magazine featuring seasonal content. This month, Altrec.com will launch new online skiing, snowboarding and snowshoeing snow·shoe n. A racket-shaped frame containing interlaced strips, as of leather, that can be attached to the foot to facilitate walking on deep snow. intr.v. shops, offering a complete assortment of hardgoods to complement its broad selection of softgoods. The new shops will feature full ski packages, mounting services and carry respected brands including Look, Marker, Obermeyer, Rossignol, Salomon, Scott, and Volant vo·lant adj. 1. Flying or capable of flying. 2. Moving quickly or nimbly; agile. 3. Heraldry Depicted with the wings extended as in flying. among many others. Altrec.com is a leading online destination for outdoor enthusiasts, offering more than 350 top gear and apparel brands, combined with active travel services and informative, inspirational content, including trip planning, an online magazine with adventure articles and photo galleries. Featured activities include camping, hiking, backpacking, cycling, climbing, paddling, flyfishing, snowsports, trail running, and active travel. Altrec.com provides live, expert customer service, customer-generated gear reviews, and authoritative guidance on selecting the right gear, outdoor and travel skills, health and fitness. Founded in April 1998, Altrec.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Bellevue, Wash. |
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