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Altra Broadband Launches Marketing Campaign; Company Recruits Texas Instruments Veteran For Marketing and Business Development.


Business Editors, High Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--Feb. 12, 2002

Altra Broadband, a subsidiary of Ansoft Corporation (Nasdaq:ANST ANST Association of Neuropsychology Students in Training
ANST After Negative Skin Test
), announced today that it has launched a marketing campaign targeted at establishing its Dense Subcarrier Multiplexing Subcarrier Multiplexing (SCM) is a method for multiplexing many different fiber optics based communication link into a single uplink fiber. The SCM (also known as SCMA, SubCarrier Multiple Access) is used in passive optical network (PON) access infrastructures as a variant for the  (xDSM) technology within the broadband communications marketplace. The campaign begins with the task of identifying and assembling a team of leading industry members to participate in the commercialization of xDSM technology. Altra Broadband will work closely with key customers, subcontractors, and complementary suppliers in order to bring the benefits of its recent technological achievements to the marketplace.

Bill McInerney, a 14-year veteran of Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 (TI), has joined the company to help drive these Marketing and Business Development efforts. At TI, Mr. McInerney served as Marketing Manager for high volume, as well as emerging, semiconductor product lines. During that time, he successfully drove the acceptance of new semiconductor technology through the development and management of multidisciplinary coalitions among suppliers, producers, and customers. Mr. McInerney also managed the largest customer account for TI's preamplifier Preamplifier

A voltage amplifier suitable for operation with a low-level input signal. It is intended to be connected to another amplifier with a higher input level.
 product line. His experience developing the supply chain will be leveraged at Altra Broadband to successfully deliver xDSM-based networking products to the marketplace.

"We are pleased to have Bill join us to further develop and execute our networking solutions strategy," said Prem Premkumar, Altra's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "With this marketing launch, we initiate Altra's business development efforts, particularly the creation of customer and supplier relationships."

The company recently announced the successful hardware implementation of xDSM technology and, through marketing efforts, will begin to leverage that achievement toward implementation of the technology into custom integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
 and networking subsystems. The Company also will participate actively in the formulation of critical standards for the broadband communications markets. Altra believes that such participation will provide it with several significant benefits, including the acceleration and expansion of markets for the Company's products.

Altra Broadband

Altra Broadband, a subsidiary of Ansoft Corporation (Nasdaq:ANST), develops communications semiconductors, subsystems and related intellectual property for the broadband communications market. The Company's products improve bandwidth efficiency The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
 allowing network equipment manufacturers to develop cost-effective network solutions that increase the capacity, extend the reach and improve the flexibility of existing and next-generation broadband networks This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
. Using advanced signal processing and automated design techniques, Altra plans to be a provider of silicon integrated circuits and subsystems for the largest and fastest growing broadband communications markets.

Ansoft is publicly traded on the NASDAQ Stock Exchange under the ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 "ANST."
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 12, 2002
Words:407
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