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Altova Launches Partner Program For Growing XML Industry.


Business Editors/High-Tech Writers

BEVERLY, Mass.--(BUSINESS WIRE)--July 21, 2003

Altova Inc., (www.altova.com) producer of XMLSPY 5, the leading XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 development environment with over one million registered users worldwide, today has announced its new Altova Partner Program and partner portal to assist new and existing partners to create business opportunities for products, services and solutions which employ Altova's XML development tools, software components, and professional service offerings.

Through the Altova Partner Program, XML product and services companies will have the opportunity to gain a competitive advantage through increased access to Altova products, technologies, and technical support. Partners will also benefit from various co-marketing activities designed to help create awareness for joint product or service offerings, through press activities, and other online marketing opportunities which target the Altova developer community and leverage the power of the Altova brand name in the XML industry. Information about the new Altova Partner Program, including how to join, can be found at Altova's new partner portal, on the Web at: http://partners.altova.com.

The new Altova Partner Program consists of four different program categories to fit the business needs of a wide range of partner companies: Software Partners, Consultant Partners, Reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  Partners and Education Partners.

-- Altova Software Partners are companies which integrate their

products with Altova technologies, or offer complementary

tools and utilities which leverage XMLSPY 5 and other XML

technologies, to help customers create, use, or manage XML

enabled software solutions.

-- Altova Consultant Partners include systems integrators An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment.  and

professional service organizations that deliver custom

services for application development, implementation, and

integration. Consulting Partners use or recommend Altova

products as part of a broader IT solution.

-- Altova Reseller Partners generate revenues by selling Altova

products as part of their own product catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  offerings, or as

embedded Inserted into. See embedded system.  technology from within their own software

applications.

-- Altova Education Partners include companies and institutions

which either teach courses about using XMLSPY 5 or employ the

use of XMLSPY 5 as a tool for learning about XML technologies

and broader software engineering and Web development topics.

"Hundreds of world's leading XML products and services companies have joined the Altova network of partners, because they are dedicated to providing the highest quality of XML-enabled solutions to their customers with the help of Altova XML developer tools, components, and professional service offerings," said Alexander Falk, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Altova, Inc. "We welcome the opportunity to work with and are committed to growing mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 business relationships with both new and existing partners."

Additional information

Please visit the Altova Partner portal, on the Web at: http://partners.altova.com, for more information about the various Altova Partner Program offerings, as well as information on how to become an Altova partner. For a free trial download of Altova's XMLSPY 5 visit http://www.altova.com/download.

About Altova

Altova is a leading provider of XML software solutions with offices in Beverly, Mass. and Vienna, Austria. The privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 was founded in 1992 and has been actively involved in the XML market from the early conception of Extensible Markup Language See XML.

(language, text) Extensible Markup Language - (XML) An initiative from the W3C defining an "extremely simple" dialect of SGML suitable for use on the World-Wide Web.

http://w3.org/XML/.
. Altova's XMLSPY 5 is the leading choice of Fortune 500 and Global 1000 companies. Altova's XMLSPY 5 product line is the world's best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 XML tool and has won the leading industry awards including PC Magazine's Editor's Choice Award and Best Product of 2002. Altova is a technology partner with the world's leading software companies including Microsoft, Oracle, BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , IONA, and Software AG. Altova is a member of the W3C (World Wide Web Consortium, www.w3.org) An international industry consortium founded in 1994 by Tim Berners-Lee to develop standards for the Web. It is hosted in the U.S. by the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT (www.csail.mit.edu/index.php).  and WS-I (Web Services Interoperability Organization, www.ws-i.org) A consortium founded by Microsoft, IBM, BEA Systems and Intel that is dedicated to the development of Web services. Its goals are to provide guidance and education, to promote interoperability and to ensure that Web services . Visit Altova on the Web at http://www.altova.com.

Altova, XMLSPY, STYLEVISION, AUTHENTIC and AXAD are trademarks of Altova GmbH registered in numerous countries. The names of and reference to companies and products mentioned herein may be the trademarks of their respective owners.

--30--GK/

    CONTACT: Altova Inc.
             Paul Roberts, 978/816-1567
             paul.roberts@altova.com
             or
             For more information, sales only:
             sales@altova.com
             USA: (978) 816-1600
             EU: +43 (1) 545 5155 - 0

    KEYWORD: MASSACHUSETTS
    INDUSTRY KEYWORD: SOFTWARE E-COMMERCE INTERNET PRODUCT
    SOURCE: Altova Inc.

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Publication:Business Wire
Geographic Code:4EUAU
Date:Jul 21, 2003
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