Altosoft Appoints Kevin Spurway as Chief Marketing Officer.Industry Veteran to Lead International Marketing Efforts for Operational Business Intelligence Innovator NEWTOWN SQUARE, Pa. -- Altosoft, a leading provider of operational business intelligence (OBI) solutions, today announced that Kevin Spurway has been appointed Chief Marketing Officer. In this role, Spurway is responsible for worldwide marketing and business development activities and will serve as a key contributor to the company's product and growth strategy. Spurway will report directly to Altosoft's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Scott Opitz. "Kevin possesses a strong combination of industry experience, marketing creativity, and proven ability to build strong, effective marketing and business development organizations," said Scott Opitz, CEO, Altosoft. "As Altosoft continues to grow aggressively, Kevin will play an important role in helping to define our product strategy and optimize our market positioning, as well as enabling Altosoft to further accelerate growth by expanding awareness and demand generation efforts." Spurway has extensive marketing and product management experience in the business process management and analytics space. Prior to Altosoft, Spurway was Vice President of Marketing and Solutions for Appian Corporation, a recognized leader in the business process management (BPM) market, where he was responsible for all marketing activities, including product marketing, marketing communication, and demand generation. Spurway was an architect of Appian's successful strategy of achieving differentiation for its BPM product by offering integrated, best-in-class analytics. He also spearheaded Appian's solution team, which delivered BPM-based solutions for a variety of applications including Sarbanes Oxley compliance, procurement, and more. "There is an enormous demand for new technologies to enable organizations to analyze, understand and optimize their operational business processes," stated Kevin Spurway, Chief Marketing Officer, Altosoft. "Traditional technology approaches such as BI, BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. , and BPM struggle with inherent limitations in this essential area, but Altosoft's operational business intelligence solutions break through those limitations - positioning Altosoft to further establish itself as an innovative leader in the business intelligence market." Spurway has also held senior product management and business development roles at PTC (PTC, Needham, MA, www.ptc.com) Long a world leader in mechanical computer-aided design, manufacturing and engineering software, PTC, through acquisitions and reorganization, has transformed itself into a leading provider of Internet-based B2B solutions for discrete manufacturers. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :PMTC PMTC Prevention of Mother to Child Transmission (of HIV/AIDS) PMTC Pacific Missile Test Center PMTC Professional Multimedia Test Center ) in PTC's high-growth product lifecycle Product lifecycle or product life cycle is the course of a product's sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline. management (PLM (Product Life cycle Management) A comprehensive information system that coordinates all aspects of a product from initial concept to its eventual retirement. Sometimes called the "digital backbone" of a product, it includes the requirements phase, analysis and design ) business. At PTC, he helped conceptualize con·cep·tu·al·ize v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es v.tr. To form a concept or concepts of, and especially to interpret in a conceptual way: and bring to market process-based applications for collaborative product development Collaborative Product Development (Collaborative Product Design) (CPD) is a business strategy, work process and collection of software applications that facilitates different organizations to work together on the development of a product. and enterprise component management. Spurway is co-author of one patent under active review in the area of analytics-based business process optimization. He has also served in executive level marketing and business development positions with Rave Wireless, Inc., a leader wireless mobility solutions for higher education, and WebGen Systems, Inc., a provider of advanced software for energy conservation and control in commercial buildings. Spurway is a graduate of Dartmouth College and Harvard Law School Harvard Law School (colloquially, Harvard Law or HLS) is one of the professional graduate schools of Harvard University. Located in Cambridge, Massachusetts, Harvard Law is considered one of the most prestigious law schools in the United States. . About Altosoft Altosoft Corporation is the technology leader in Operational Business Intelligence (OBI) software products that enable organizations to optimize their business processes. Based on patent-pending innovations in the areas of automatic process discovery and predictive process analytics, Altosoft's products allow enterprises to rapidly implement world-class OBI solutions that can be used by a broad range of users without advanced product training. Headquartered in Newtown Square, Pennsylvania Altosoft serves both private and public sector organizations. For more information, please visit www.altosoft.com. |
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