Altima Communications Names Andrew Rava Director of North American Sales.Business Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--March 14, 2000 Industry Veteran to Join Altima Communications from Disco Corp.; Growth Continues For Leading Silicon IC Developer Altima Communications Inc., a leader in silicon solutions for high-speed networking and Internet infrastructure applications, today announced that Andrew Rava has joined the company as director of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. sales. Rava has spent more than 20 years involved in all aspects of sales and marketing in the semiconductor industry, most recently as vice president of marketing and sales at Disco Corp. in Tokyo, Japan. At Altima, Rava will be responsible for North American sales and managing relations with the company's top tier customers including 3Com, Cisco, Lucent and Nortel. Rava will be the driving force behind the sales team as Altima unveils their new family of integrated switching solutions in mid-March. At Disco Corp., Rava reorganized re·or·gan·ize v. re·or·gan·ized, re·or·gan·iz·ing, re·or·gan·iz·es v.tr. To organize again or anew. v.intr. To undergo or effect changes in organization. and re-staffed the Sales and Services operation while directing sales, applications and product marketing. Prior to Disco, Rava served as director of sales at Medianics Semiconductor and spent 11 years at Burr Brown Corp., a leading manufacturer of precision analog circuits where he held various sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a roles. "The addition of Andrew to Andrew To (Chinese: 陶君行) is a member of the Wong Tai Sin District Council, Hong Kong. He is also the Secretary of The Frontier. His wife, Jackie Hung, is a leader of Civil Human Rights Front and Justice and Peace Commission of the Hong Kong Catholic Diocese. our team not only symbolizes the rapid growth we are experiencing, but exemplifies the integrity and experience of our sales staff," said Dr. Stewart Wu, chief executive officer and president of Altima Communications. "We are delighted to have Andrews expertise and talent drive the North American sales division as we prepare to announce our newest family of silicon solutions later this month." About Altima Altima Communications Inc., headquartered in San Jose, Calif., designs, manufactures and markets low-power, high-performance communications integrated circuit integrated circuit (IC), electronic circuit built on a semiconductor substrate, usually one of single-crystal silicon. The circuit, often called a chip, is packaged in a hermetically sealed case or a nonhermetic plastic capsule, with leads extending from it for (IC) solutions for high-speed networking and Internet infrastructure applications. With its ultra physical layer (PHY See physical layer and physical. ) technology using an Advanced Mixed-Signal Core Architecture, Altima offers a broad range of networking products for switches, dual speed repeaters, routers, internet gateway (1) See cable/DSL gateway. (2) A router or server that converts IP packets to IPX, AppleTalk or some other non-IP format and vice versa. It is used to connect non-IP networks to the Internet. and internet appliances. For more information about products offered by Altima Communications Inc., please visit our Web site at http://www.altimacom.com. Advanced Mixed-Signal Core Architecture is the trademark of Altima Communications Inc. All other registered trademarks or trademarks are property of their respective owners. |
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