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Alternative Technology President Shows Citrix Channel Partners How to Increase Profitability at CITRIX summit06.


ENGLEWOOD, Colo. -- Former Citrix Platinum Partner Bill Botti Raphael Jose Botti (born February 23, 1981) simply known as Botti, is a Brazilian professional footballer. He plays as a midfilder for Vissel Kobe.

Botti is a hard-working and talented player who may not get on the scoresheet too often – just 14 times in his five years
 Shares Insights on Achieving Profitability

Alternative Technology, the leading specialty distributor of Citrix Access Infrastructure and security solutions, today announced that its president and COO, Bill Botti, will present "Increase Your Profitability with Citrix Solutions through Alternative Technology," during CITRIX summit06 at Walt Disney World Noun 1. Walt Disney World - a large amusement park established in 1971 to the southwest of Orlando
Orlando - a city in central Florida; site of Walt Disney World
 Orlando on January 31, 2006.

"By leading with Citrix Products and leveraging other Citrix Business Alliance Partners, supported by Alternative Technology's technical services, Citrix Channel Partners can raise their overall gross profit per sales call," said Bill Botti, president and COO, Alternative Technology. "At this session Channel Partners will learn how to take a $100,000.00 Citrix Presentation Server Software from Citrix that provides a timeshared, multiuser environment for Unix and Windows servers. Formerly MetaFrame, Citrix Presentation Server uses the ICA protocol to turn the client machine into a terminal and governs the input/output between the client and server.  opportunity and increase the margin to over 20% in gross profit through Alternative Technology's programs," added Bill.

"Based on his previous experience as a Citrix Value Added Reseller See VAR.

(company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software).
, Bill understands how to be a successful channel partner," said Al Monserrat, Citrix vice president and general manager for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "For over 10 years Alternative Technology has been a valued distributor partner that has helped Citrix grow, educate, support and increase awareness to the reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  channel."

CITRIX summit06 will spotlight the increasing value of partnering with Citrix, including: Citrix investments in enriching partnerships, expanding the product portfolio, building customer demand, improving profit margins, creating new business opportunities and helping business partners sell more of their own products and services.

Citrix Summit is an exclusive, invitation-only global NDA (Non Disclosure Agreement) An agreement signed between two parties that have to disclose confidential information to each other in order to do business. In general, the NDA states why the information is being divulged and stipulates that it cannot be used for any  event for Citrix business partners worldwide. This event brings together executives and members of the Access Partner Network to learn how the on-demand access opportunity is bigger and broader but requires that we work together more closely, more effectively and more efficiently to realize its full potential. For more information go to: http://www.citrix.com/English/NE/events/event.asp?eventID=22274.

About Alternative Technology

Alternative Technology is the leading specialty distributor for Value Added Resellers who need products and services targeted at Thin-client/Server-based Computing, Edge Infrastructure, Security, and Wireless markets. Driving the widespread adoption of leading-edge technologies by bridging the gaps between products and services to solve critical business problems, Alternative identifies business issues that are key to our markets and offer multi-vendor solutions that drive demand back through our reseller partners. Alternative Technology, headquartered in Englewood, Colorado Englewood is a city in Arapahoe County, Colorado, USA. As of 2005, the city is estimated to have a total population of 32,350.[5] It is part of the Denver-Aurora Metropolitan Area. , has offices in Ft. Lauderdale, Florida, Carlsbad, California Carlsbad is a coastal resort-town in northern San Diego County, California. According to the state Department of Finance, the city had a total population of 90,271 in 2003. , and Mississauga, Canada. For more information, go to: www.AltTech.com, e-mail: sales@AltTech.com or call toll-free: 800-544-7674 (USA), or 866-240-9991 (Canada).
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 27, 2006
Words:411
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