Alternative Newsweekly Industry Survives Tough Year; Revenue Down, Market Penetration Steady.Entertainment Editors MADISON, Wis.--(ENTERTAINMENT WIRE)--May 31, 2002 Overall advertising revenues were down 3 percent in 2001 in the $500 million alternative newsweekly industry, a drop less than that experienced by other sectors of the media, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an annual survey of members of the Association of Alternative Newsweeklies  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . by Seija Goldstein Associates Inc. Display ad revenue dropped 5.6 percent, while classified advertising increased 6.5 percent, providing ballast against the drops in national and local display. Personal ad volume, however, dropped by a third. The average number of advertising pages per issue was down by three to 51. However, Goldstein reports that trends indicate a steadily improving ad sales climate with local retail, restaurants and auto advertising gaining and national and employment ads remaining weak. "Most trend survey participants expect that the second quarter will be either flat or up vs. last year's second quarter," Goldstein reports. Market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" in the alt-weekly industry remained stable between 2000 and 2001 at an average 19.5 percent. Electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs. revenues were still minimal in 2001 and showed their first down year, off by 9 percent after rapid growth in prior years. Perhaps reflecting this stuttering stuttering or stammering, speech disorder marked by hesitation and inability to enunciate consonants without spasmodic repetition. Known technically as dysphemia, it has sometimes been attributed to an underlying personality disorder. Web revenue, no growth in budgeting for Web ad revenues is projected for 2002. The survey was conducted during the first quarter of 2002, covering 2001 or the latest fiscal year for the 73 survey participants. AAN AAN American Association of Neurology is a not-for-profit organization representing the alternative newsweekly industry, which includes publications such as The Village Voice, Chicago Reader The Chicago Reader is an alternative newsweekly in Chicago, Illinois, USA. It was founded in 1971<ref name="Reader "about" page">About the Chicago Reader, Inc. Publications. Chicago Reader, Inc.. Retrieved on 2007-01-15. and LA Weekly. Headquartered in Washington, D.C., AAN represents 121 newsweeklies in the United States and Canada with combined total weekly circulation of more than 7.6 million and a reach of more than 20 million readers. Information about AAN and its member papers can be found at aan.org. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion