Alternative Medium: Employees Tune In to Web Radio.
ALTERNATIVE MEDIUM Employees Tune In to Web Radio See Internet radio. by Larry Loper
The recent buzz about corporate blogs may have deflected attention from another effective, low-cost communication medium: corporate web radio. Web radio is inexpensive, easy to implement and a highly effective means of reaching a variety of audiences, from customers to employees. This article offers a few tips and lessons learned for the corporate professional who would like to start web radio within his or her firm or PR agency.
COPYRIGHT 2006 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion