Alternative Entertainment, Inc. Changes Name to BoysToys.com, Inc.SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif.--(BUSINESS WIRE)--Jan. 4, 1999--Alternative Entertainment, Inc., (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :BOYS) has effected a name change to BoysToys.com, Inc., and changed the symbol to GRLZ (girls). Ralph Amato, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the company, stated, "The name change and symbol change will more accurately reflect the company's main focus towards becoming the premier provider for media content and related services to the adult segment of the Internet. The recent acquisition of Spice Entertainment Companies Inc. (Nasdaq:SPZE) by Playboy Enterprises Playboy Enterprises, Inc. (NYSE: PLA), also organized as New Playboy, Inc. (NYSE: PLAA), is the company founded by Hugh Hefner to manage the Playboy magazine empire. It was created in 1953 as the HMH Publishing Co., Inc. Inc. (NYSE NYSE See: New York Stock Exchange :PLA (Programmable Logic Array) A type of programmable logic chip (PLD) that contained arrays of programmable AND and OR gates. PLAs are no longer used. See PLD. (language, music) Pla - A high-level music programming language, written in SAIL. ) reinforces our Internet strategy." BoysToys.com will position itself as an aggregator and reseller of media content to adult Internet sites. Currently there are in excess of 45,000 adult related Internet subscriber sites that produce yearly revenues of $1.2 billion. There exists a shortage for an ongoing source to supply fresh video content on a monthly basis. The company will fill this content void by providing live-streaming video content from their planned upscale gentleman's clubs. The grand opening of the club will occur in the first quarter of 1999. Additional information about BoysToys.com can be located at http://www.boysir.com Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of section 27 A of the Securities Act of 1933, Section 21 E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from expected results. |
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