Alternate Route Studios Garners ADDY Acclaim For Sophisticated Digital Effects.Business Editors/High Tech Writers CARY, N.C.--(BUSINESS WIRE)--March 16, 2001 Two television ads produced by Alternate Route Studios, a full-service production and visual effects house, were recognized at the eastern North Carolina Eastern North Carolina or (often abbreviated as ENC) is the region of North Carolina which includes the eastern third of North Carolina. It includes the Outer and Inner banks, thus it is often known geographically as the state's coastal region. regional ADDY awards competition last month. The SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. "Flood" commercial won an ADDY ADDY Address ADDY Adult (online chat) ADDY Azerbeycan Dovlet Demir Yollari Idaresi in the TV-Regional-National-Corporate category, and the SAS "Harvest" ad won second place in the same category. "The integration of live action, CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. and miniatures for the SAS ads were a good match for our talent and resources," said Executive Director Susan Ellis. "We were excited about the quality of the finished product and we're thrilled that the American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. has recognized our work as well." "Flood" and "Harvest" were developed by ad agency Howard, Merrell & Partners as part of a branding campaign for SAS Institute, the world's largest privately held software company. Designed to emphasize SAS' position as a global leader in e-intelligence software, the ads began airing in national markets Jan. 22. One ad depicts a rainy cityscape (company) CityScape - A re-seller of Internet connections to the PIPEX backbone. E-Mail: <sales@cityscape.co.uk>. Address: CityScape Internet Services, 59 Wycliffe Rd., Cambridge, CB1 3JE, England. Telephone: +44 (1223) 566 950. and the other a vast wheat field. In both scenarios, digital information generated in the course of e-commerce overwhelms business people wading through the deluge. Alternate Route combined live action, CGI, post, and models into two very different visual worlds besieged be·siege tr.v. be·sieged, be·sieg·ing, be·sieg·es 1. To surround with hostile forces. 2. To crowd around; hem in. 3. by data. Live action for both spots was shot in Vancouver, British Columbia. Models and effect elements were shot on the Alternate Route's green stage in North Carolina. Although Los Angeles-based director Richard Taylor of Tropix Films traveled to North Carolina to work with the Alternate Route CGI and scenics teams and for the stage photography and editing, much of the collaboration took place via digital file transfers and conference calls. "The Internet has quickly become a bridge to talent that directors and agencies hadn't considered in the past," said Ellis. "This project is a prime example of how the industry is changing because of it." Local chapters of the American Advertising Federation sponsor the regional ADDY competitions, which recognize creative excellence in original advertising. From the regional ADDY competition, winners progress to the district level, which encompasses all of North Carolina, South Carolina and Virginia. District winners will be announced in mid-April, and the winners will compete for national awards in June. About Alternate Route Studios Alternate Route Studios, a full-service production facility located in Cary, North Carolina Cary is the second largest municipality in Wake County, North Carolina and the third largest municipality in The Triangle (North Carolina) behind Raleigh and Durham. It is the seventh largest municipality in North Carolina. , incorporates high-end CGI, scale model and set construction, film-quality sound design and postproduction for the creation of state-of-the-art digital effects. Alternate Route Studios is a division of SAS Institute Check with LEGAL. For additional information, please visit the Alternate Route Studios Web site at http://www.alternateroutestudios.com . |
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