Alterna Blankets Los Angeles With Hemp Again In Support of Nationwide Pro-Hemp Legislation.LOS ANGELES--(BUSINESS WIRE)--April 29, 1999-- In an effort to keep the message of industrial drug-free hemp hemp, common name for a tall annual herb (Cannabis sativa) of the family Cannabinaceae, native to Asia but now widespread because of its formerly large-scale cultivation for the bast fiber (also called hemp) and for the drugs it yields. alive in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Alterna Applied Research Laboratories, maker of professional hemp hair care products, has re-posted its thought-provoking hemp leaf ad images all over the county. In the wake of being forced to remove 100 of its renowned hemp shampoo shampoo a cleaning agent, usually liquid, for hair; usually consists of a detergent and perfume. Some, usually referred to as medicated shampoos, contain therapeutic substances such as parasiticides, antimicrobials, ketatolytic agents, and antiseborrheic compounds such as selenium ads as a result of a rift with DARE America last October, Alterna has regained its powerful lobbying position for industrial hemp by re-posting its dialog-generating ads on 75 of the city's busses. "The forced removal of the city-owned bus benches in October temporarily impeded our hemp awareness campaign in Los Angeles," explains Mike Brady Mike Brady may refer to:
Education is the key to enlightenment and the recent passing of pro-hemp legislation in Canada, North Dakota North Dakota, state in the N central United States. It is bordered by Minnesota, across the Red River of the North (E), South Dakota (S), Montana (W), and the Canadian provinces of Saskatchewan and Manitoba (N). , Hawaii and soon to be Virginia and Montana has fueled a deluge Deluge (dĕl`y  j), in the Bible, the overwhelming flood that covered the earth and destroyed every living thing except the family of Noah and the creatures in his ark. of media coverage--blatant evidence that hemp education is working. The California Democratic National Party has demonstrated support for the industrial hemp issue, which is the first time in history that a major political party has embraced drug-free hemp. It is likely that there will be an industrial hemp plank in the Democratic National Party's platform for the elections in 2000. Since incorporating hemp seed oil into its products as of January of 1998, Alterna has undertaken an aggressive national hemp education campaign, called LEARN MORE, which is designed to dispel myths and misinformation mis·in·form tr.v. mis·in·formed, mis·in·form·ing, mis·in·forms To provide with incorrect information. mis about the marked differences between hemp and marijuana. Proactive in its approach to educate the nation of hemp's many environmental, economic and cosmetic benefits, Alterna holds fast to two proven facts: hemp is not marijuana and hemp is not a drug. By associating a hemp leaf with the word "HEMP" and the phrase "THC THC tetrahydrocannabinol. THC n. Tetrahydrocannabinol; a compound that is obtained from cannabis or is made synthetically; it is the primary intoxicant in marijuana and hashish. (Drug) free" in its advertising campaign Alterna has sent a clear message to the public that the company is opposed to the drug culture. In addition, Alterna's information-laden hemp educational packages are mailed out to anyone who is interested to learn more about hemp. A consummate education advocate, Alterna conducts hemp essay contests in high schools across the nation awarding college scholarship funds. Furthermore, Alterna is steadfast about not aligning itself with any group that advocates the use or legalization LEGALIZATION. The act of making lawful. 2. By legalization, is also understood the act by which a judge or competent officer authenticates a record, or other matter, in order that the same may be lawfully read in evidence. Vide Authentication. of marijuana. Alterna's bus poster image displays a green hemp leaf with the words "THC (Drug) free" clearly written below it with a bottle of the hemp shampoo and the word "HEMP" emblazoned across the ad. The company's phone number and web site address is also prominently displayed so the public can learn more about hemp's vast benefits, including how hemp seed oil can help improve the strength, shine and healthy appearance of the hair. Unconventional in its approach, Alterna consistently sets new standards in the beauty industry in the fields of advanced formulation and product performance. The first professional hair care company to harness the power of nutrient-rich hemp seed oil in January of 1997, Alterna continually redefines itself as an industry innovator. |
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