Alterity Partners Successfully Advises Curtis Rand Industries in Its Sale to Executive Greetings.Business Editors NEW YORK--(BUSINESS WIRE)--May 24, 2001 Curtis Rand's Online Presence Through its GoPromos.com Site is Ideal Fit for Executive Greetings Alterity Al`ter´i`ty n. 1. The state or quality of being other; a being otherwise. For outness is but the feeling of otherness (alterity) rendered intuitive, or alterity visually represented. Partners, a New York-based investment bank focused on mergers and acquisitions advisory work for the technology sector, today announced that it has successfully advised Curtis Rand Industries, the leading online distributor of business-to-business promotional products, in the sale of the company to Executive Greetings, Inc., a business-to-business direct marketer. Terms of the transaction were not disclosed. "We are pleased to have represented Curtis Rand in this transaction," said Phil Harris, Managing Director at Alterity Partners. "Not only has the company built a profitable business that spans 30 years and is comprised of a blue chip customer base, but it has also been able to successfully implement an Internet and industry specific marketing strategy through its GoPromos.com site that is a natural extension of its existing off-line business. This makes the Company's growth potential very attractive." Gregg Kornfeld, Curtis Rand's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. stated, "Becoming part of Executive Greetings makes great strategic sense for us. Their focus primarily on large corporate customers perfectly compliments our smaller company focus and gives us a much bigger platform from which to continue to grow our business and refine our Internet strategy." About Curtis Rand Industries Based in San Francisco, Curtis Rand Industries was founded in 1962 originally as a pen seller. Over the years, the Company expanded the range of products it sold and embraced technology to further its business objectives. First, Curtis Rand upgraded the computer systems and added a telemarketing capacity. Most recently, the Company aggressively started using the Internet as a sales channel through its GoPromos.com site and began an industry specific marketing effort which has proved to be very successful. The Company has over 24,000 active business clients including Microsoft, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , AT&T, and BellSouth. About Executive Greetings, Inc. With revenues of over $110 million, Executive Greetings, Inc. is one of the largest companies in the market for customized business products. EGI EGI Effective Gross Income EGI Ethical Globalization Initiative EGI Electrical Geodesics Inc. EGI European Grid Initiative EGI Energy and Geoscience Institute (University of Utah, Salt Lake City, UT) produces seasonal and everyday greeting cards, calendars, desk diaries and planners; advertising specialty products; dental practice promotional items; business forms, labels and stationary; labor law labor law, legislation dealing with human beings in their capacity as workers or wage earners. The Industrial Revolution, by introducing the machine and factory production, greatly expanded the class of workers dependent on wages as their source of income. signage; and human resource products. Over 80 percent of EGI's product sales are personalized with customer names, logos and custom messages. EGI focuses on serving small business customers, delivering high quality, customized products on a quick turnaround basis. Executive Greetings is based in New Hartford, CT and is majority owned by Behrman Capital. About Alterity Partners Alterity Partners provides mergers and acquisitions and private placement advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal to companies primarily in the technology sector. Alterity has advised on transactions involving such companies such as: OnHealth Networks (NASD NASD See: National Association of Securities Dealers NASD See National Association of Securities Dealers (NASD). : ONHN); iVillage (NASD: IVIL); and Pets.com (NASD: IPET IPET Interagency Performance Evaluation Task Force (US DoD) IPET Institute of Professional Engineering Technologists IPET Interagency Performance Evaluation Team IPET Implicit Path Enumeration Technique IPET First Peter ). Alterity has managed private placements for firms such as MaterialNet and decoratetoday.com. Alterity Partners is based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and can be reached at (212) 953-1999 or though its Web site at www.alteritypartners.com. |
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