Alterity Partners Advises decoratetoday.com on $26.5 Million Financing.Business Editors NEW YORK--(BUSINESS WIRE)--July 10, 2000 Financing Bolsters Alterity's Position as a Leading Funding Advisor for the Internet Sector Alterity Al`ter´i`ty n. 1. The state or quality of being other; a being otherwise. For outness is but the feeling of otherness (alterity) rendered intuitive, or alterity visually represented. Partners (http://www.alteritypartners.com), an Internet-focused investment bank based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , announced today that it had successfully advised decoratetoday.com on its $26.5 million financing. "We are pleased to have represented decoratetoday.com in obtaining this strategic round of capital," said Sean McDevitt, Managing Director at Alterity Partners. "At a time when other business-to-consumer ventures are faltering, decoratetoday.com continues to expand its profitable business model and solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. its leadership position within the online home decorating market." "We are very pleased Alterity Partners has assisted us in obtaining this major round of financing at a time when investors are being especially diligent dil·i·gent adj. Marked by persevering, painstaking effort. See Synonyms at busy. [Middle English, from Old French, from Latin d on evaluating consumer-oriented businesses. Our success in this area is directly attributable to our strong and profitable business model," said Steven B. Katzman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of decoratetoday.com. About decoratetoday.com decoratetoday.com is the world's largest online retailer of branded special-order window treatments and wall coverings. The company also sells such home decorating products as custom framed wall art, curtains, draperies, lighting, area rugs area rug n. A rug that covers a limited area of floor space in a room. , non-upholstered furniture and other accessories. decoratetoday.com has an extensive base of customer-friendly features such as a personal shopper Personal shopping is a occupation of people who help others shop by giving advice and making suggestions to customers. They are often employed by department stores and boutiques (although some are freelance or work exclusively online). service, interactive decorating assistance, ability to search for over 100,000 wallpaper patterns by design elements and keywords as well as they have more than 700 web enabled customer service representatives trained to assist in selecting and ordering. All shipments are free and merchandise is covered by a Lifetime 100% Satisfaction Guarantee and a Lifetime 100% Lowest Price Guarantee. decoratetoday.com has over 5 million customers in its database and over 250,000 home decorating products available on-line. decoratetoday.com, formerly known as American Blind and Wallpaper Factory, was founded over 50 years ago and has its roots in traditional specialty retailing. About Alterity Partners Alterity Partners (http://www.alteritypartners.com) is the leading investment bank providing services to the Internet sector. Alterity has advised on mergers and acquisitions involving such firms as OnHealth Networks (NASD NASD See: National Association of Securities Dealers NASD See National Association of Securities Dealers (NASD). : ONHN) and iVillage (NASD: IVIL). Alterity has managed private placements for firms such as MaterialNet (http://www.materialnet.com) and Zebus (http://www.zebus.com/). Alterity Partners is based in New York and can be reached at 212-953-1999. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion