Alterity Partners Advises Discovery Communications on Pets.com Acquisition of Petstore.com and Important Strategic Partnerships.Business/High-Technology Editors NEW YORK--(BUSINESS WIRE)--July 5, 2000 Acquisition Bolsters Alterity's Position as a Leading M & A Advisor for the Internet Sector Alterity Al`ter´i`ty n. 1. The state or quality of being other; a being otherwise. For outness is but the feeling of otherness (alterity) rendered intuitive, or alterity visually represented. Partners (http://www.alteritypartners.com), an Internet-focused investment bank based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , announced today that it had successfully advised Discovery Communications on Pets.com's (Nasdaq:IPET IPET Interagency Performance Evaluation Task Force (US DoD) IPET Institute of Professional Engineering Technologists IPET Interagency Performance Evaluation Team IPET Implicit Path Enumeration Technique IPET First Peter ) acquisition of key assets and strategic partnerships of Petstore.com. Discovery Communications is the majority shareholder in Petstore.com. "We are pleased to have represented Discovery.com in consummating this strategic partnership," said Sean McDevitt, Managing Director at Alterity Partners. "By aligning with Pets.com, the leading brand name and pet category industry leader, Discovery.com has chosen an ideal partner to complement its Animal Planet brand." The cornerstone of the agreement is Pets.com's strategic alliance with Discovery.com, whose parent company, Discovery Communications, Inc., is the leading global real world media and entertainment company with 14 distinct media brands in 149 countries with 180 million total subscribers. The deep relationship with Discovery.com will build awareness of Pets.com and help drive traffic to the Pets.com site. The agreement includes offline media promotion of Pets.com on the Discovery family of television networks, which include Discovery Channel, TLC TLC total lung capacity; thin-layer chromatography. TLC abbr. 1. thin-layer chromatography 2. , Animal Planet, Travel Channel and Discovery Health Channel. In addition, Pets.com will have a one-year exclusive, integrated pets e-commerce tenancy A situation that arises when one individual conveys real property to another individual by way of a lease. The relation of an individual to the land he or she holds that designates the extent of that person's estate in real property. on Discovery.com, Discovery's trusted guide to the Internet which is devoted to enriching people's lives by offering rich, useful content and commerce in seven distinct categories: Discoveries, Animals/Pets, Health, Travel, Lifestyles, Schools and Kids. "We are very excited about working with our new partner Pets.com, and believe that this transaction with Petstore.com will further secure Pets.com's strong position in the pets e-commerce space," said Michela English, President and COO of Discovery.com. "Today's announcement is another important step in our strategy to build the leading online destination for everyday living, and Discovery.com is committed to making our partnership with Pets.com a success so that together we can bring excellent pet content and commerce to animal lovers everywhere." About Discovery.com Discovery.com is a wholly-owned subsidiary of Discovery Communications, Inc. (DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. ), the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in 1985, to current global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. of 14 distinct media brands in 149 countries with 180 million total subscribers. DCI's other networks include Animal Planet, TLC, Travel Channel, Discovery Health and seven digital channels. In addition to Discovery.com, DCI's other properties consist of 165 Discovery Channel retail stores. DCI also distributes BBC America BBC America is an American television network, owned and operated by BBC Worldwide, which was launched on March 29, 1998, available on both cable and satellite. It is one of two BBC branded channels broadcast in the United States, the other being global news channel, BBC World. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . About Alterity Partners Alterity Partners (http://www.alteritypartners.com) is the leading investment bank providing services to the Internet sector. Alterity has advised on mergers and acquisitions involving such firms as OnHealth Networks (NASD NASD See: National Association of Securities Dealers NASD See National Association of Securities Dealers (NASD). : ONHN) and iVillage (NASD: IVIL). Alterity has managed private placements for firms such as MaterialNet (http://www.materialnet.com) and decoratetoday.com (http://www.decoratetoday.com). Alterity Partners is based in New York and can be reached at 212-953-1999. |
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