Alterian Unveils New Data Discovery and Visualization Capabilities.Delivers expanded analytics, enables MSPs to pre-build analytic reports to differentiate database offerings CHICAGO -- Alterian (LSE LSE - Language Sensitive Editor : ALN ALN Asynchronous Learning Networks (e-learning) ALN Aluminum Nitride (ceramic substrate material used for heat dissipation in electronics) ALN Arid Lands Newsletter ALN Adaptive Logic Network ), the leading global provider of Analytics Led Integrated Marketing software, announced today it has released a new version of its Data Discovery and Visualization (DDV DDV Dialog Data Validation DDV Direct Drive Valve DDV Downhole Deployment Valve (oil drilling) DDV Deutscher Direktmarketing Verband eV (Germany: Direct Marketing Association) DDV Disable Displacement Vessels ) application, a core component of the Alterian Marketing Suite for data exploration and analysis. The new program, DDV 3.0, introduces several advanced features that make Alterian's analytics tools easier to use and accessible to a broader audience of marketers. The software upgrade answers the needs of marketers and service providers who are struggling to deepen their analytical insight and streamline complex analytical processes. Alterian's DDV application provides marketers with hands-on access to data and the ability to run instant, complex analytical queries from their desktops. The new features extend these benefits and include: * MyPortfolio - MyPortfolio offers a single location within the Alterian Marketing Suite to access stored analyses, reports and rules, giving users the ability to apply these elements to segments and selections with a single click. Marketing Services Providers (MSPs) can add additional value to their hosted solutions by designing and configuring the tools in MyPortfolio for specific clients, vertical markets or solution areas. * MySegmentBuilder - Users can also build and share multiple selection rules using a new query tool, allowing marketers to view multiple reports simultaneously, apply analytics to multiple segments and cross-reference the results. * Analysis Reports - DDV 3.0 introduces two new reports, Cluster Analysis Cluster analysis A statistical technique that identifies clusters of stocks whose returns are highly correlated within each cluster and relatively uncorrelated across clusters. Cluster analysis has identified groupings such as growth, cyclical, stable, and energy stocks. and Pareto Analysis Pareto analysis is a statistical technique in decision making that is used for selection of a limited number of tasks that produce significant overall effect. It uses the Pareto principle - the idea that by doing 20% of work you can generate 80% of the advantage of doing the entire . These reports provide the ability to explore the relationships between numerical data Numerical data (or quantitative data) is data measured or identified on a numerical scale. Numerical data can be analysed using statistical methods, and results can be displayed using tables, charts, histograms and graphs. , for example household income or lifetime value, and categorical information such as customer segment or marital status marital status, n the legal standing of a person in regard to his or her marriage state. in a very graphical, easy-to-understand manner. * Advanced Crosstab Reporting - DDV's crosstab functionality has been extended to include new filtering options and the ability to manage multiple measures created by combining data together within a single report. Marketers will be able to use these features as part of the full functionality of the Alterian Marketing Suite to enhance their productivity, develop repeatable processes and more fully leverage their data with analytical processes throughout their marketing programs. "DDV 3.0 extends the benefits of Alterian technology and the ability to leverage an organization's marketing data to users throughout the enterprise," said David Eldridge
David Eldridge (d. 3 June 1797) is the earliest known person of European descent to die in the Western Reserve, and the first person to be buried in the newly-created city of Cleveland. , Alterian's chief executive officer. "The new features create fresh opportunities for analysis. And since data discovery is at the heart of our database marketing platform, the new features strengthen the entire Alterian Marketing Suite, improving campaign performance." DDV 3.0 is available immediately. About Alterian Alterian (LSE: ALN) is the leading global provider of software for Analytics Led Integrated Marketing - making it practical and cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure. A global community of over 70 business partners, including many of the leading providers of services to marketers such as Accenture, Acxiom, Allant Group, Carlson Marketing Group, Experian, Epsilon, Donnelley Marketing, Harte-Hanks, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver the Alterian software platform alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC HSBC Hongkong and Shanghai Banking Corporation HSBC Humane Society of Broward County (Florida) HSBC Humane Society of Bay County (Bay County, Michigan) , Starz! Entertainment, Limited Too, Dell, Amnesty International Amnesty International (AI,) human-rights organization founded in 1961 by Englishman Peter Benenson; it campaigns internationally against the detention of prisoners of conscience, for the fair trial of political prisoners, to abolish the death penalty and torture of and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction. Alterian was founded in 1997 and listed on the techMARK Index of the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. in 2000. With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. |
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