Alterian Named '2007 Rising Star' by CRM Magazine.CHICAGO -- Alterian, the leading global enterprise marketing platform provider, announced today it has been named a winner in CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. magazine's 2007 Market Leader Awards in the Rising Star category. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. CRM Magazine, The Rising Star Award recognizes vendors like Alterian that are paving the way in emerging markets with innovative product launches, bold initiatives such as mergers and acquisitions, or substantial organizational or product line enhancements and restructuring. "We're thrilled to be the recipient of CRM Magazine's 2007 Rising Star Award," said David Eldridge
David Eldridge (d. 3 June 1797) is the earliest known person of European descent to die in the Western Reserve, and the first person to be buried in the newly-created city of Cleveland. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Alterian. "This prestigious award comes right on the heels of introducing our next generation of products - the Alterian Marketing Services Platform - which is the culmination of over 18 months of research and development activity and over $10M of investment in the past year." Since the company's inception in 1997, Alterian has been committed to helping marketers improve results through its enterprise marketing software platform and global Partner community of leading marketing service providers, agencies and systems integrators. In the past year, Alterian has added sophisticated contact optimization capabilities to its platform through the acquisition of Campaign Calculus, and completed the integration of its operational marketing software - Organizer[TM], which helps the marketing department be more efficient and effective. Alterian made a number of significant enhancements to its email execution software - Dynamic Messenger[TM], and its analytics software platform - Alterian Engine[TM], Selection Planner[TM], Data Discovery and Visualization[TM], to help marketers improve the effectiveness of their online and offline campaigns. Alterian also significantly grew North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. revenues by 69%, and entered several new markets including Australia, South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. and India in the past year. "We believe being selected for CRM Magazine's 2007 Rising Star Award is a clear indication of the market share Alterian is gaining, with over a hundred new end user organizations adopting our technology in the past year alone," said Eldridge. "It underscores our commitment to developing breakthrough technology and ultimately leading the next phase of integrated marketing for our customers." About Alterian Alterian (LSE LSE - Language Sensitive Editor : ALN ALN Asynchronous Learning Networks (e-learning) ALN Aluminum Nitride (ceramic substrate material used for heat dissipation in electronics) ALN Arid Lands Newsletter ALN Adaptive Logic Network ) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators. Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels. Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC HSBC Hongkong and Shanghai Banking Corporation HSBC Humane Society of Broward County (Florida) HSBC Humane Society of Bay County (Bay County, Michigan) , Limited Too, Dell, Amnesty International Amnesty International (AI,) human-rights organization founded in 1961 by Englishman Peter Benenson; it campaigns internationally against the detention of prisoners of conscience, for the fair trial of political prisoners, to abolish the death penalty and torture of and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction. Alterian was founded in 1997 and trades on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. For more information visit www.alterian.com. |
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