Alterian Named '2007 Rising Star' by CRM Magazine.

CHICAGO -- Alterian, the leading global enterprise marketing platform provider, announced today it has been named a winner in CRM magazine's 2007 Market Leader Awards in the Rising Star category. According to CRM Magazine, The Rising Star Award recognizes vendors like Alterian that are paving the way in emerging markets with innovative product launches, bold initiatives such as mergers and acquisitions, or substantial organizational or product line enhancements and restructuring.

"We're thrilled to be the recipient of CRM Magazine's 2007 Rising Star Award," said David Eldridge, CEO, Alterian. "This prestigious award comes right on the heels of introducing our next generation of products - the Alterian Marketing Services Platform - which is the culmination of over 18 months of research and development activity and over $10M of investment in the past year."

Since the company's inception in 1997, Alterian has been committed to helping marketers improve results through its enterprise marketing software platform and global Partner community of leading marketing service providers, agencies and systems integrators. In the past year, Alterian has added sophisticated contact optimization capabilities to its platform through the acquisition of Campaign Calculus, and completed the integration of its operational marketing software - Organizer[TM], which helps the marketing department be more efficient and effective. Alterian made a number of significant enhancements to its email execution software - Dynamic Messenger[TM], and its analytics software platform - Alterian Engine[TM], Selection Planner[TM], Data Discovery and Visualization[TM], to help marketers improve the effectiveness of their online and offline campaigns. Alterian also significantly grew North American revenues by 69%, and entered several new markets including Australia, South America and India in the past year.

"We believe being selected for CRM Magazine's 2007 Rising Star Award is a clear indication of the market share Alterian is gaining, with over a hundred new end user organizations adopting our technology in the past year alone," said Eldridge. "It underscores our commitment to developing breakthrough technology and ultimately leading the next phase of integrated marketing for our customers."

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. For more information visit www.alterian.com.