Alterian Expands Partner Network into India.Analytics Expertise Leads to Company's First Partner Signing in India LONDON -- Alterian (LSE LSE - Language Sensitive Editor :ALN ALN Asynchronous Learning Networks (e-learning) ALN Aluminum Nitride (ceramic substrate material used for heat dissipation in electronics) ALN Arid Lands Newsletter ALN Adaptive Logic Network ), the leading global provider of software for Analytically Led Integrated Marketing, today announced a new partner agreement with India's largest relationship marketing agency, DIREM Mumbai. Alterian's first partner in India, DIREM specializes in providing loyalty marketing programs to major organizations including Bharat Petroleum Bharat Petroleum Corporation Limited (BPCL) is one of India's largest PSU companies. As the name suggests its interests are in Petroleum sector. It is involved in the refining and retailing of petroleum products. , Yahoo!, Hindustan Lever, Colgate, ICICI Bank ICICI Bank (formerly Industrial Credit and Investment Corporation of India) is India's largest private sector bank in market capitalization and second largest overall in terms of assets. and Tata AIG AIG addressee indicator group (US DoD) AIG American International Group, Inc AiG Answers in Genesis (religious group in defense of Scripture) AIG Artificial Intelligence Group AIG Australian Industry Group General Insurance. Through the partnership, DIREM will use Alterian's Marketing Services Platform to enhance the speed and flexibility of its customer data analysis offering to both existing and future clients. Established in 1989, DIREM is one of India's pioneers in the field of relationship marketing and offers a comprehensive range of services to a number of blue chip clients, both Indian and International. "Demand for analytics is increasing in India, due to the relentless rise in both data type and volume - particularly in retail and telecoms - and this drove our decision to enhance our capabilities in this area," explained Sandep Mittal, Director of Sales & Marketing, DIREM Marketing Services. "We carried out an international search for the right software provider and the Alterian partner strategy, coupled with its innovative approach to analytics, gave us the confidence it was the best fit for us. Now DIREM will be able to perform analysis faster and demonstrate the results to clients more effectively." DIREM's in-house team of analysts regularly work with large databases - for example, one of its retail clients transfers around 200,000 transactions every day, while a mobile provider uploads 400,000 transactions daily. "Alterian provides a robust platform on which to build our analytic services and can not only handle large volumes of data at incredible speed but its ease-of-use means our client-facing teams can also use the technology themselves," Mittal continued. "DIREM is renowned throughout India for helping create and shape best practices in direct marketing and Alterian is delighted to partner with such an innovative thought-leader," commented Ben Jackson Ben Jackson may refer to:
"We look forward to working with DIREM and helping deliver improved customer insight to brands in one of the world's fastest-growing economies," commented David Eldridge
David Eldridge (d. 3 June 1797) is the earliest known person of European descent to die in the Western Reserve, and the first person to be buried in the newly-created city of Cleveland. , Alterian's Chief Executive Officer. "Alterian is seeing increasing demand for its technology in regions outside of the US and Europe, as interest in Analytically Led Integrated Marketing expands. With existing installations in Korea, Australia, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , this expansion into India provides further evidence of our partner-focused business model enabling us to enter markets quickly, cost effectively and alongside local experts." About DIREM Marketing Services Pvt Ltd DIREM Marketing Services (Mumbai) Pvt Ltd is an independent ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. certified marketing agency with offices in Mumbai and Kolkata, India. We offer our skills and experience to companies who want to use direct response or database marketing to reach out to prospects and build relationships with customers, distribution channel or employees. DIREM provides a comprehensive range of services including direct response branding and creative, studio and production, data centre services, data analysis, telemarketing, rewards and partnership services, interactive services, training, fulfillment and mail handling. www.direm.com About Alterian Alterian (LSE: ALN) is the leading global provider of software for Analytically Led Integrated Marketing - making it practical and cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure. A global community of over 70 business partners, including many of the leading providers of services to marketers such as Accenture, Acxiom, Allant Group, Carlson Marketing Group, Experian, Epsilon, infoUSA, Harte-Hanks, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver the Alterian Marketing Services Platform alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC HSBC Hongkong and Shanghai Banking Corporation HSBC Humane Society of Broward County (Florida) HSBC Humane Society of Bay County (Bay County, Michigan) , Starz Entertainment, Limited Too, Dell, Amnesty International Amnesty International (AI,) human-rights organization founded in 1961 by Englishman Peter Benenson; it campaigns internationally against the detention of prisoners of conscience, for the fair trial of political prisoners, to abolish the death penalty and torture of and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction. Alterian was founded in 1997 and listed on the techMARK Index of the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. in 2000. With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. www.alterian.com |
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