Alterian Expands Online Marketing Platform; New technologies enable MSPs, interactive agencies to deliver broader multichannel experiences for clients.LONDON -- Responding to demand for marketing integration, Alterian (LSE LSE - Language Sensitive Editor :ALN ALN Asynchronous Learning Networks (e-learning) ALN Aluminum Nitride (ceramic substrate material used for heat dissipation in electronics) ALN Arid Lands Newsletter ALN Adaptive Logic Network ) announced today it has expanded its online marketing capabilities. Alterian has added to its Dynamic Messenger platform the ability to manage and host personalized landing pages, micro-sites and Web forms as well the ability to deliver and track content via RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. . Alterian is a global provider of database marketing, customer insight and marketing execution solutions. The new features transform Alterian's Dynamic Messenger platform from an email marketing solution to a comprehensive online marketing suite. With the new features, marketers can capture data sourced from landing pages and other Web site traffic. The data can be easily integrated into multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple databases for sales follow up as well as reporting, analysis and further selection. The integrated online marketing platform also enables Marketing Service Providers (MSPs) and interactive agencies to provide the most complete and cost effective online capabilities to their clients by making multichannel marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. practical. Alterian is extending the benefits of integrated database marketing to organizations as they grow their online efforts. Leading analysts firms such as Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
"Today, organizations' online marketing efforts are scattered across technologies and functional teams, without a unified vision or measurement process," said Jason McNamara, divisional president, Alterian. "Marketers need a flexible online marketing solution that allows them to easily manage landing pages, email templates, Web forms, and online databases within a single platform. Dynamic Messenger is the only platform that provides marketers with all of these capabilities today." Through a permission-based Web interface, Dynamic Messenger also makes it simple for separate marketing teams, interactive agencies and Marketing Service Providers to collaborate. Vertis Communications, a world-class marketing agency headquartered in Baltimore and partner to many of today's Fortune 500 companies, is already using the expanded platform to manage complex, time-sensitive assignments. "Our customers count on us to integrate offline and online marketing channels to deliver the best customer experience in their respective markets," said Art Hall, national director of integrated data solutions for Vertis Communications. "Dynamic Messenger provides a platform that makes delivering integrated solutions practical and affordable." The expanded online marketing capabilities represent the first phase of enhancements to Alterian's Dynamic Messenger platform, which Alterian launched following its acquisition of Dynamics Direct, an email and online marketing technology innovator, in May. Dynamic Messenger is available through Alterian's global partner network of Marketing Service Providers and interactive agencies. About Alterian Alterian (www.alterian.com) is a global provider of database marketing, customer insight and marketing execution solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unrivalled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 70 business partners, Alterian's technology currently helps blue-chip organizations including, Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. , Daily Telegraph, Premier Farnell  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Amnesty International Amnesty International (AI,) human-rights organization founded in 1961 by Englishman Peter Benenson; it campaigns internationally against the detention of prisoners of conscience, for the fair trial of political prisoners, to abolish the death penalty and torture of and Vodafone, to benefit from unparalleled actionable analysis of data. Alterian also powers solutions for leading Marketing Service Providers such as Experian, GB Group and Carlson Marketing. With international headquarters in the UK and four offices across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. (ALN). |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion