Alterian Announces New Marketing Team.

Appointments strengthen marketing team for next phase in company's growth

CHICAGO -- Alterian (LSE:ALN), the leading global provider of software for Analytically Led Integrated Marketing, today announced four new senior appointments within its marketing team, heralding the next phase in its global marketing strategy to help drive company growth. The new roles encompass all disciplines from corporate to product marketing and partner development at a global and regional level.

"Alterian is in an excellent position to continue our strong growth - with the ongoing roll-out of our partner distribution model, the growing demand for our product range globally and the new market opportunities presented by our recent acquisitions. We have significantly strengthened our marketing team to help us capitalize on this outstanding position," commented David Eldridge, CEO of Alterian. "Alterian now has a vastly experienced marketing team with great depth of knowledge and an impressive track record - all essential to help drive our company growth plans forward, at both global and regional levels."

Jason McNamara has been appointed as Chief Marketing Officer, a new role created to spearhead the marketing team. Reporting to David Eldridge, CEO, Jason is responsible for directing overall marketing strategy. He was previously divisional president at Alterian, leading the online division. McNamara was also CEO of Dynamics Direct Inc. - the email and online marketing software firm acquired by Alterian in 2006 - and directed its successful integration with Alterian. Other roles include senior management positions at Cambridge Technology Partners and Firstlogic, Inc. which was acquired by Business Objects.

Bob Barker, Bob Hale and Joe Stanhope have been appointed to three senior positions in the marketing group, reporting to Jason McNamara.

Bob Barker joins Alterian as Vice President of Corporate Marketing, another newly created position. Barker's primary objective is to develop Alterian's messaging and communications activity. Prior to Alterian, he was Marketing Director for EMEA at SAS and his 20-year career within the software marketing industry has included positions at NCR Teradata, Oracle and Epiphany.

Bob Hale has been appointed as Alterian's Vice President of Business Development. Responsible for generating increased interest in Alterian's Marketing Services Platform from new markets and building referencability and methodologies that can be handed over to the regional sales teams for roll-out. Bob founded RioLabs and idCentric - the Data Warehousing and Data Quality division of Firstlogic, Inc. and came to Alterian through the acquisition of Dynamics Direct Inc. where he was Vice President of Business Development.

Joe Stanhope has been appointed Director of Global Product Marketing, following his successful tenure as Director of Marketing for Alterian North America. His remit includes the creation of programs to define, support and market ongoing product developments as well as managing Analyst Relations. Before joining Alterian in 2004, Stanhope was VP of Marketing at MarketerNet, LLC and he has also held various sales and marketing positions at Experian.

Jason McNamara commented, "I was excited about the projects that Alterian was successfully executing on when I joined the company through the acquisition of Dynamics Direct Inc. in May 2006. The opportunities open to us have only increased since that point through the successful integration of our acquisitions, ongoing product development and our unique and compelling business model. I am delighted to take up the role of Chief Marketing Officer at this exciting time in our development and look forward, together with the first-rate marketing team we have created, to helping drive our growth going forward."

About Alterian

Alterian (LSE:ALN) is the leading global provider of software for Analytically Led Integrated Marketing - making it practical and cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure.

A global community of over 70 business partners, including many of the leading providers of services to marketers such as Accenture, Acxiom, Allant Group, Carlson Marketing Group, Experian, Epsilon, infoUSA, Harte-Hanks, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver the Alterian Marketing Services Platform alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Starz Entertainment, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and listed on the techMARK Index of the London Stock Exchange in 2000. With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. www.alterian.com.