Alterian Announces Marketing Service Providers Rapidly Adopt Visualization Led Database Marketing Tools To Meet Demand for Actionable Customer Insight.

CHICAGO -- Alterian, (LSE:ALN):

--InfoUSA, Experian, The Allant Group, ICOM and Extraprise Are All Utilizing Alterian's Visualization Led Database Marketing Suite To Deliver Faster, More Accurate Customer Insight and Campaign Management to their Clients

Alterian, (LSE:ALN) a global provider of database marketing and customer insight solutions, announces increasing adoption of its visualization led Database Marketing Suite, a set of integrated applications based on Alterian's leading edge technology for marketers.

Alterian has seen intense interest in its solutions and is experiencing upward momentum with new signings bringing its total global partner base (through which the company offers its solutions) to 64. Alterian's partners such as The Allant Group, InfoUSA, Experian, ICOM and Extraprise have profitably delivered over 50 solutions to mid-market organizations or departments of larger companies in the last 12 months and the pace of sales is increasing.

Alterian has partnered with leading Marketing Services Providers to deliver total database marketing solutions to end users - incorporating software, data hygiene and enhancement and other services. The total solution is then delivered either in-house to an end user or via an ASP model.

"In the first 12 months of using Alterian technology we have seen a fourfold increase in database marketing new business over the previous 12 months without Alterian technology," says Ray Butkus, President, infoUSA / Donnelley Marketing.

While mid-sized organizations typically spend less than their top-tier colleagues, they are at least one hundred times more numerous, far less saturated, and greatly underserved by traditional database marketing solutions. The Alterian solution offers a scalable, yet extremely powerful solution to this critical market segment.

"As consumers demand that relevant and personalized communication be delivered to them, and additional channels of communication lead to greater customer choice, marketers in the mid-market especially are needing to gain more immediate desktop access, control, and exploration of their marketing data," said David Eldridge, Chief Executive, Alterian. "Leading analyst firms such as Forrester have identified the mid-market segment as rapidly growing - yet this market especially has lacked an appropriate solution that fits their ever-growing needs - one that is more affordable, intuitive and easy-to-use."

Critical to Alterian's focus on meeting the needs of this sector, the Alterian Database Marketing Suite has been developed as an intuitive, end-to-end database marketing solution for marketers rather than technology professionals. With the Alterian solution marketers can analyze each individual customer record in an entire marketing database in seconds, supporting a unique "train of thought" analysis capability. This analysis can then be turned into action through Alterian's integrated Campaign Management capability. Alterian's visualization-led database marketing solution is changing the way marketers view their databases - from black holes and bottomless money pits dependent upon IT involvement for segmentation and campaign analysis - to powerhouses of insight needed to measure, justify and continually improve marketing activities.

"With Alterian technology, we have provided a powerful new solution to existing and new database clients alike," said Joe McCluskey, Vice President of List Services Corporation. "This increases the value to our customers of our data management services."

About The Alterian Database Marketing Suite

Built on a single platform - the Alterian Engine - the Database Marketing Suite enables marketers to seamlessly conduct a series of marketing activities via one common user interface, without the need to move data from one software application to another. Uniquely, data visualization, customer analysis, marketing optimization, campaign management and campaign analysis are executed in a single environment, which results in significantly reduced time from campaign inception to analysis. The single user interface, which is designed with marketers in mind, ensures training and adoption are faster and less challenging than with other tools in the marketplace, further increasing its value.

The Alterian Database Marketing Suite delivers a wealth of benefits to both Marketing Service Providers and marketer end-users. Among the most powerful are:

--One integrated solution to a series of marketing challenges

--A dynamic database marketing environment allowing rapid decision making

--Direct interaction with data through database visualization and discovery, which makes understanding what customers want and how they want it more easily recognizable

--"Wizards" and "Experts" which provide step-by-step guidance through the analysis and reporting process

--Display of complex data into user-friendly metrics and graphics

--Better cost and forecasting control due to better response and results predictions, driven by powerful "what if" analysis capabilities

--Better understanding of the "cause and effect" of marketing and promotional activities on marketing program execution and results

--All data-driven marketing needs addressed from a single source

About Alterian

Alterian (www.alterian.com) is a global provider of database marketing and customer insight solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unrivalled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 60 business partners, Alterian's technology currently helps blue-chip organizations including, Merrill Lynch, Daily Telegraph, Premier Farnell, Amnesty International and Vodafone, to benefit from unparalleled actionable analysis of data. Alterian also powers solutions for leading Marketing Service Providers such as Experian, GB Group and Carlson Marketing. With international headquarters in the UK and four offices across North America, Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange (ALN).