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Browse Alter, Shannon

1-37 out of 37 article(s)
Title Type Date Words
Three tactics to bring you closer to your customers. Column May 1, 2014 513
Danger, Will Robinson! Marketing Alert! Nov 1, 2013 509
Building a blueprint for success: sure-fire succession strategies to use now. Sep 1, 2013 1374
Trust through transparency: 3 little secrets that make a big marketing impact. Column Jul 1, 2013 531
Lean into the curve: 3 marketing trends not to ignore: some things are just counterintuitive. When I first learned to drive, my dad taught me the importance of leaning into the curve. Although this was indeed scary advice for a new driver, it actually proved to be sound business guidance. I think you'll agree that trends today come and go faster than you can Google, "what's hot?". May 1, 2013 491
When all the world's a mall: the art and soul of merging experience with enterprise in today's retail. May 1, 2013 1518
Marketing, Gangnam Style: making a first impression before your first impression. Jan 1, 2013 528
Snakes on a plane? Turn them into Marketing Opportunities! Nov 1, 2012 500
Magic to do: 3 tips to create marketing magic. Sep 1, 2012 494
Waiting for opportunity to come knocking? It might be less spontaneous than you think. Mar 1, 2012 491
Refresh, rethink and reinvigorate your plans. Jan 1, 2012 535
Market smarter changing times call for outside-of-the-box marketing strategies. Nov 1, 2011 511
From the outside in discover the surprising perks of hiring an intern. Sep 1, 2011 501
Don't rest on "best": success happens by choice, not by chance. Jul 1, 2011 540
3 Steps to take when things go wrong: key communication tactics ensure smooth sailing through crises. Brief article May 1, 2011 529
Cut to the chase getting--and keeping--clients who have more choice but shorter attention spans is about problem solving. Mar 1, 2011 538
A decent proposal: make prospective clients an offer they can't refuse. Jan 1, 2011 539
Step it up! Review leasing plans to reposition vacancies. Nov 1, 2010 576
Lead by example passion and positive energy can help market a company vision to employees. Sep 1, 2010 482
Tried and true prepare for the market turnaround by employing proven business initiatives. Jul 1, 2010 567
Speech therapy: delivering a great presentation requires preparation and poise. Mar 1, 2010 1551
Staying power always keep clients aware of your marketing message and expertise. Jan 1, 2010 526
Make no mistake: avoid these common mishaps when marketing your properties. Nov 1, 2009 551
Get on the short list: attracting business from owners requires knowledge and networking. May 1, 2009 607
Is your tenant headed for trouble? The following article is an excerpt from the new IREM key report, strategies for working with small tenants. Excerpt May 1, 2009 1942
Stay on message focus marketing efforts by knowing your target audience. Mar 1, 2009 489
2010 national officers & regional vice presidents nominees slated. Brief article Mar 1, 2009 230
Techniques for tough times: don't let the recession hamper your marketing efforts. Jan 1, 2009 452
Managing properties in a fast paced world; How to make communication & customer service a priority. Nov 1, 2008 2437
Next level learning: technology can benefit all by building value. May 1, 2008 560
Rules of attraction: getting the best management team in place requires a marketing strategy. Jan 1, 2008 494
Marketing the unmarketable: difficult-to-lease spaces need special attention and unique marketing tactics. Sep 1, 2007 495
The tangled web we weave: robust Web sites make effective marketing tools. May 1, 2007 507
Word of mouth: creative use of credentials opens doors. Jan 1, 2007 499
It's a mall world: Changing shopping patterns provide world-class opportunities. (Spotlight). Jan 1, 2003 1161
Building an Effective E-tail Strategy Brick by Click. Mar 1, 2001 2203
HELPING SMALL TENANTS Merchandise. May 1, 1999 3069

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