Alteon, Intel and Sun Join Content Bridge Alliance as First Technical Advisory Members; Leading Technology Companies Join Alliance to Drive Standards Creation for Content Internetworking.

Business Editors/High-Tech Writers

FOSTER CITY, Calif.--(BUSINESS WIRE)--Oct. 12, 2000

Content Bridge, an alliance formed to enable cross-network content distribution, today announced the formation of the Technical Advisory Membership. This group is designed to allow technology vendors, service providers and content providers to participate in the standards initiatives of the Content Bridge(TM) alliance. As initial members, Alteon WebSystems, Intel Corporation and Sun Microsystems will take active roles in proposing standards to address Internet interoperability issues related to the distribution, delivery and management of content.

Technical Advisory Members of the Content Bridge alliance will work together to identify and propose technology standards, enabling member networks that use different technologies to participate in the Content Bridge content peering model. Technical Advisory Members will then submit these standards proposals to the Internet Engineering Task Force (IETF), The World Wide Web Consortium (W3C) or other standards-setting bodies.

As leading providers of scalable technology that power many of the largest networks in the world, Alteon, Intel and Sun bring considerable intellectual capital to the Content Bridge alliance, which was created for the purpose of facilitating standards development in core areas of content internetworking, including content mapping and routing and cache platform interoperability.

"Alteon's participation in Content Bridge reflects our belief that truly open technical standards for content distribution are needed across vendor offerings -- open standards that put the power and control in the hands of customers," said Selina Lo, vice president of marketing for Alteon WebSystems. "Having pioneered the market for content networking products and technology, Alteon brings a vast amount of technical experience that can be leveraged within Content Bridge, as our equipment is used in the vast number of content distribution service offerings currently deployed."

Lo noted that Alteon's goal is to contribute a deep, understanding of content intelligent switching and routing technology as a part of the Content Bridge alliance while working with member companies to develop an open standard for content distribution that enables best-of-breed products to be used to deliver a seamless service offering.

"Content distribution and management are vital in enabling the next generation of value added Internet services," said Scott Richardson, general manager in Intel's Communications Product Group. "Intel is a leading provider of communication and networking equipment through its family of Intel NetStructure products and services such as the company's caching and traffic management appliances. We are pleased to be part of the Content Bridge alliance, driving open standards and network interoperability, and believe that these efforts present enormous opportunities for companies to provide complementary products that simplify large scale deployment."

"Content Bridge is an important industry initiative that has Sun's support in driving the standards effort," said Dr. Greg Papadopoulos, chief technology officer at Sun. "With our leadership in providing industrial-strength platforms for the Internet, we're committed to enabling the internetworking of service provider networks."

Content Bridge: Technical Advisory Membership

Technical Advisory Membership is open to service providers, technology companies and content providers that can offer one or more of the following:

      --  Technology that enhances or extends current or future service
        offerings enabled via the Content Bridge alliance.

      --  Significant additional reach in the access provider, hosting
        partner or content publisher communities.

      --  Development support for the creation of technology standards
        enabling content peering.

"Adding key technology companies to the Content Bridge alliance should further facilitate the development of standards to enable content internetworking among multiple providers," said Peter Galvin, vice president and general manager at Inktomi and chair of the Content Bridge Executive Committee. "Sun, Intel and Alteon are the first of many companies to bring their experience and perspective to the Content Bridge effort."

About Content Bridge Alliance

Formed in August 2000, Content Bridge is an alliance that includes leading technology and network service providers. Content Bridge provides a platform for cross-network content distribution, streamlining the link between content providers and consumers. Initial members of the alliance include Adero, Inc., Digital Island, Inc., Exodus Communications Inc., Genuity Inc., Inktomi Corp., Madge.web, Mirror Image Internet Inc. and NetRail, Inc. For more information, access www.content-bridge.com.

Note to Editors: Inktomi, Content Bridge, Traffic Server, Content Delivery Suite, Scaling the Internet, Essential to the Internet and the tri-colored cube logo are all trademarks or registered trademarks of Inktomi Corporation in the United States and other countries.

Sun, Sun Microsystems, the Sun Logo and The Network is the Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other company and product names referenced herein are the trademarks or registered trademarks of their respective holders.