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Altec Lansing and Casady & Greene Announce New Joint Product Offering for Apple Computers.


Business Editors/Hi-Tech Writers

MACWORLD Expo NY 2000

MILFORD, Pa.--(BUSINESS WIRE)--July 19, 2000

New Marketing Program Enhances

Sound Applications of Apple Computers

Altec Lansing Altec Lansing Technologies, Inc. is a manufacturer and marketer of computer and home entertainment sound systems, headphones, and microphones for personal digital media.  Technologies, Inc. and Casady and Greene today announced a joint marketing program for Apple Computer buyers featuring three exciting Apple offerings: SoundJam MP SoundJam MP was a Mac OS audio player published by the now-defunct Casady & Greene. The program was written by Jeff Robbin, Bill Kincaid, and Dave Heller.

Early in 2000, Apple Computer's Charles Wiltgen approached Panic Inc.
 music software, the ACS (Asynchronous Communications Server) See network access server. 66i computer speaker and the ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
70 USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 computer speaker.

Both Altec Lansing speakers will be bundled with SoundJam MP, a digital audio system able to convert a computer into a music jukebox. This Mac solution for MP3 will be available with the speakers including a 14 day trial of SoundJam Plus which provides additional features for internet audio See RealAudio.  playback. Together, the products allow consumers to maximize the audio features of a variety of Apple computer systems with the newest high quality audio software and hardware on the market today.

"The Macintosh is the platform of choice for developing great multimedia applications, and incredible audio is an essential part of great multimedia," said Clent Richardson, Apple's Vice President of Worldwide Developer Relations. "Altec Lansing and Casady and Greene have taken advantage of Mac OS 9's built-in USB Audio support to provide Mac customers with a wonderful bundled MP3 solution."

SoundJam MP provides quality playback of all of today's hot music formats, including MP3, streaming MP3, MP2, MOD, AIFF AIFF - Audio IFF , WAV and more as well as powerful and intuitive play list arrangement. The software converts CDs into MP3's, plays music streams over the internet, and functions to create, organize and modify customized music collections. The product also includes a 10 band equalizer, visual musical effects and musical compression.

"Casady & Greene is thrilled to announce that Altec Lansing is the official speaker manufacturer for SoundJam MP, the number one MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats.  and encoder for the Macintosh. Altec Lansing speakers provide the perfect speaker solution for SoundJam customers, delivering superior sound quality for an affordable price. We are proud to be associated with a company which makes such fine products," said Donald Beirdneau, Executive Vice President for Product Development for Casady & Greene.

The ACS66i includes two satellites and a wood subwoofer A speaker that reproduces the lower end of the audio spectrum. A subwoofer system may include a crossover circuit which switches frequencies at approximately 100Hz and under to the subwoofer, while passing the rest of the signal to the main speakers.  totaling 40 watts of power. Delivering high quality audio for music and games, the system provides separate controls for master and subwoofer volume allowing the listener to customize the audio environment and choose the exact desired audio sweet spot. The speakers offer consumers the unique ability to change the "color" of their audio system with removable satellite rims and a subwoofer knob sold with all six colors of the iMac Computer System.

"Altec Lansing is very excited to be offering Apple Computer buyers this exclusive product bundle with Casady & Greene," said Ed Anchel, President of Altec Lansing Technologies, Inc. "This product pair truly maximizes the audio capabilities of Apple computers bringing the latest quality USB audio and internet music management software to the consumer."

The three-piece ADA70 includes two 7 watt satellites and a 20 watt subwoofer allowing consumers to take advantage of the benefits of plug and play USB connectivity. The digital audio stream processing For other uses, see Event Stream Processing.
Stream processing is a relatively new, yet quite successful paradigm to allow parallel processing at never-before-seen efficiency with minimal effort.
 takes place in the subwoofer, providing a better signal to noise ratio than current analog systems and virtually eliminating inadvertent volume distortion, which can result from low wattage wattage

the output or consumption of an electric device expressed in watts.
 soundcard amplifiers.

Casady & Greene

Casady & Greene has published innovative software products for business and consumer needs since 1984. Their award winning development efforts for the Macintosh platform include SoundJam MP Plus, SoundJam MP Free, Conflict Catcher, Spell Catcher 8 and Grammarian gram·mar·ian  
n.
A specialist in grammar.


grammarian
Noun

a person who studies or writes about grammar for a living

Noun 1.
 2. SoundJam is an all-in-one, full-featured, player and encoder for the Macintosh. SoundJam was awarded the Macworld Editor's 1999 Impact Award and has garnered rave reviews domestically and internationally. This exemplifies the award-winning standards that have been synonymous with Casady & Greene software since 1984, and which are being continued on the Windows platform, as well. Further information can be obtained at www.casadyg.com.

Altec Lansing Technologies, Inc.

Altec Lansing Technologies, Inc., based in Milford, PA, USA, is a leader in the design, manufacture, marketing and support of high quality multimedia personal computer and home entertainment sound systems, and is developing a series of solutions for emerging digital and business technologies. The company employs about 1000 people worldwide. In addition to the company's headquarters, Altec Lansing has offices in Walnut Creek, CA, Austin, TX, Houston, TX, Seattle, WA, Hyram, UT, Cary, NC, Hong Kong and Tokyo. The company also has a manufacturing facility in The People's Republic of China, an advanced Research and Development Center in Kfar Saba, Israel and is a joint venture partner with STMicroelectronics in the ALST ALST Aboriginal Legal Services of Toronto (Canada)
ALST Assistant Life Support Technician
ALST All Stations
 Technical Excellence Center in Israel.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 19, 2000
Words:758
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