Altec Lansing Unveils New Corporate Direction At CES 2002; New Look And Expanded Product Line Underscore Management Team's Strategy For Audio Manufacturer.Business Editors & High Tech Writers LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2002 Altec Lansing Altec Lansing Technologies, Inc. is a manufacturer and marketer of computer and home entertainment sound systems, headphones, and microphones for personal digital media. Technologies, Inc., the long-time leader in the design and manufacture of computer speaker systems, today unveiled a revitalized re·vi·tal·ize tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy. corporate identity program at 2002 International CES. Created by Altec Lansing's new senior management and marketing teams, the program is designed to build upon the trusted brand's rich heritage and compliment the company's new direction, marked by the introduction of a broader line beyond the PC. At the show, Altec Lansing displayed new product packaging and booth design as well as an expanded product line. The new packaging design offers a simple, uncluttered layout and presents consumers with clearer information on which to base their purchasing decisions. Altec Lansing's booth design juxtaposes the brand's storied past with a slew of new products for 2002, including a line of speaker systems designed specifically for use with video game systems. "This show marks a major change for Altec Lansing," noted Mark Lucas Mark Lucas is the director of the United States Association of Blind Athletes. He also is currently learning physical therapy in South Carolina. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We've taken aggressive steps to diversify our current business, and we're harnessing our core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
The Altec Lansing brand's history in the audio industry dates more than 60 years. From the renowned "Voice of the Theater" speakers and the first high-fidelity home audio systems to the creation of the PC audio category, the brand has a long tradition of audio innovation. The company has sold more that 100 million computer speaker systems to date, won more design and performance awards than any other PC speaker manufacturer and continues to grow its overall market share. Under the leadership of a new management team, including new CEO and president Mark Lucas, the company is committed to expanding their workforce, product line, and global reach. Altec Lansing plans to increase its technical staff by more than 50% and establish a global sales organization. The company currently has 28 new product projects slated for 2002, each designed to meet specific audio needs of different users. These new product lines will expand Altec's current computer audio offerings and move the company into other audio markets. At CES, Altec Lansing previewed its first step beyond the PC with a new line of speaker systems designed to enhance the TV audio from video game consoles This is a list of video game consoles by the era they appeared in. Eras are named based on the dominant console type of the era (even though not all consoles of those eras are of the same type). Some eras are referred to based on how many bits a major console could process. , like the Xbox(R), GameCube(TM) and PlayStation(R) 2. The company plans to introduce three video game speaker systems, including a 5.1, 2.1 and 0.1 version. The products will debut later this year. For additional information about Altec Lansing and its award-winning line of audio products, please visit the company's Web site at http://www.alteclansing.com or call toll-free at 1-800-258-3288. Altec Lansing Technologies, Inc. Altec Lansing Technologies, Inc., has a rich legacy of blending art and science to stir the soul with high quality consumer and professional speaker systems. The market leader in personal computer speakers, Altec Lansing designs, manufactures and markets a wide range of computer and home entertainment sound systems and a line of headsets, headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. and microphones for personal digital media. Headquartered in Milford, PA USA and privately held, Altec Lansing also has offices in Austin, TX, Cary, NC, Houston, TX, Hyrum, UT, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and Tokyo. In addition, Altec Lansing has an ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9002 and SA8000 certified manufacturing facility in The People's Republic People's Republic n. A political organization founded and controlled by a national Communist party. of China. The company employs about 1,500 people worldwide. |
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