Altec Lansing Technologies and Zoran Corporation Announce Alliance Applied to New Line of Products; Affordable Multi-Channel Digital Audio for Computers, DVD, Home Entertainment.LAS VEGAS--(BUSINESS WIRE)--January 8, 1998--Altec Lansing Technologies, Inc. today announced a strategic alliance with Zoran Corporation This article is about Zoran corporation. For other uses, see Zoran. Zoran Corporation is a multinational digital technology company, headquartered in Silicon Valley. The name Zoran is derived from the Hebrew word for silicon. combining their resources to develop audio products incorporating the Zoran ZR38600 Digital Audio Signal Processor. Altec Lansing will apply this technology in the development of a new family of products featuring affordable Dolby Digital AC3 surround sound audio reproduction systems. As a result, people will have greater access to high quality, multi-channel digital audio from computers, DVD players, digital television receivers and set-top boxes. This includes the application of the Zoran ZR38600 Digital Audio Signal Processor combined with Altec Lansing's unique proprietary architecture to current and future Altec Lansing products, including those using USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. controlled audio operating under Windows 95 and full digital streaming audio via USB, scheduled to be supported with Windows 98. Altec Lansing is showing audio peripheral devices, based on this new alliance, to its customers at the International Winter Consumer Electronics Show opening today in Las Vegas, NV. "New technology, including DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , USB and AC3 means people can enjoy the best quality digital audio with their computers and home entertainment devices," commented Edward Anchel, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Altec Lansing Technologies, in making this announcement. "The alliance with Zoran means our audio products will deliver true multi-channel digital audio at prices affordable to both OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and manufacturers and consumers." "It is very exciting to be working with Altec Lansing on their new family of audio products that will have such a large impact on home entertainment," said Paul Goldberg, vice president of systems solutions and audio products for Zoran Corporation. "Digital multi-channel audio is driving this revolution, whether it emanates from computers, DVD players, digital television receivers or set-top boxes used with cable, satellite or terrestrial broadcast sources. The Zoran ZR38600 Digital Audio Signal Processor provides Altec Lansing audio devices with the power to handle all of the processing required to make multi-channel audio the dynamic experience that it is intended to be and, by being a programmable device with processing power to spare, to serve as the engine for future sophisticated signal processing." Side-Firing Speaker Design And Dolby Digital AC3 Decoding The patented side-firing design of Altec Lansing speakers is being combined with the Zoran Digital Audio Signal Processor. The multi-channel digital decoder provides simultaneous decoding of Dolby Digital AC3 and Dolby Surround/Pro-Logic data streams. Audio, video and multimedia computer and home entertainment content will deliver true multi-channel surround sound when played through Altec Lansing audio devices equipped with Zoran processors. The Zoran ZR38600 is a high performance programmable digital audio signal processor capable of real-time single-chip decoding of Dolby Digital AC3 5.1 channel and MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 2 digital algorithms. "This new combination of our technology, including patented side-firing speaker design, and Zoran's high performance with Altec Lansing integration will mean unusually flexible methods for meeting a wide range of multi-channel digital system requirements at the lowest possible system cost," added Tommy Freadman, executive vice president of engineering of Altec Lansing. Altec Lansing Will Ship First Product Resulting From Improved Technology The first product resulting from this new technology is the Altec Lansing ADA Ada, city, United States Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area. 310 DVD Speaker System with Dolby Digital AC3 Surround Sound. This system delivers multi-channel surround sound from DVD sources with both on-speaker and on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. controls using the power of the PC to enhance the audio experience. The ADA310 feature Altec Lansing's patented side-firing speaker technology and unique algorithms to provide Dolby Digital AC3 (5.1 discrete channels of surround sound) without the need for rear speakers. The system includes S/PDIF (Sony/Philips Digital InterFace) A serial interface for transferring digital audio from CD and DVD players to amplifiers and TVs. S/PDIF is typically used to transmit PCM and Dolby Digital 5.1, but is not tied to any sampling rate or audio standard. input on the subwoofer A speaker that reproduces the lower end of the audio spectrum. A subwoofer system may include a crossover circuit which switches frequencies at approximately 100Hz and under to the subwoofer, while passing the rest of the signal to the main speakers. for Dolby Digital AC3 streaming audio output from either a DVD card or DVD player without the need for a decoder or receiver. The ADA310 includes the Zoran ZR38600 decoder and digital to analog (D/A D/A See: Documents Against Acceptance ) converters, thus providing complete audio conversion from compressed AC3 digital audio to high quality 5.1 channel analog audio. The digital audio data streaming via S/PDIF is processed in the subwoofer with the D/A conversion taking place away from any PC or receiver generated interference. The ADA310 is bundled with Altec Lansing Audio Management Software designed to maximize True Digital Audio. A Graphical User Interface graphical user interface (GUI) Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to (GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. ) allows on-screen adjustment of individual audio channels while the digital audio technology integrates the speakers, mixer and sound card volume controls thus virtually eliminating inadvertent volume distortion. Additional products will be announced later this year. Altec Lansing Technologies, Inc. Altec Lansing Technologies, Inc., based in Milford, PA, is a leading designer, developer and manufacturer of high quality multimedia personal computer and home entertainment sound systems and is developing a series of solutions for emerging technologies. The company employs about 550 people worldwide. In addition to the company's headquarters, Altec Lansing has offices in Walnut Creek, CA, Austin, TX, Seattle, WA, Royston Herts, England, Hong Kong, Taipei and Tokyo, a manufacturing facility in the People's Republic of China and an Advanced Research and Development Center in Kfar Saba, Israel. Consumers interested in additional information about the company and its products can call 800-ALTEC88 (258-3288) or visit the company on the World Wide Web at www.altecmm.com Zoran Corporation Zoran Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ZRAN) develops and markets integrated circuits, integrated circuit "cores" and software for digital video and audio applications enabled by compression for the consumer audio, multimedia and PC markets. Zoran's product line includes JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. codecs The following is a list of codecs. Audio codecs Non-compression formats
(1) (Very Large Scale Integration) Between 100,000 and one million transistors on a chip. See SSI, MSI, LSI and ULSI. (2) (VLSI Technology, Inc., Tempe, AZ, www.semiconductors. cores. Zoran IC's are used in professional and consumer digital audio systems, video editing systems, filmless digital cameras, PC-based or stand alone Video CD systems and DVD players. Zoran's Digital Audio Signal Processors have been adopted by many of the world's largest manufacturers of audio equipment and were recently selected for use in Dolby Laboratory's Dolby Digital and ProLogic reference standard. Established in 1983, the company headquarters are in Santa Clara, CA, with additional operations in Haifa, Israel, Toronto, Canada and Tokyo, Japan. More information is available about Zoran by calling 408-919-4111 or visiting the company on the World Wide Web at www.zoran.com -0- Note to Editors: Dolby Digital and Dolby Surround/Pro-Logic are registered trademarks of Dolby Laboratories. Windows 95 and Windows 98 are registered trademarks of Microsoft Corporation. CONTACT: Altec Lansing Technologies, Inc. Andrew Bergstein 814/234-1230 110124.741@compuserve.com Sharon Entenberg 717/296-1319 ntenberg@altecmm.com or Zoran Corporation Tanya Del Vecchio 408/919-4229 tanya@zoran.com or Virtual Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Carey Mitchell 650/369-7833 carey@virtualpr.com |
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